History of Penny Arcade Expo
|Penny Arcade Expo|
|Genre||Gaming (videogame, tabletop, CCG, role-playing)|
|Venue||Washington State Convention Center and Benaroya Hall (PAX Prime, PAX Dev)
Boston Convention and Exhibition Center (PAX East)
Melbourne Showgrounds 2013,Melbourne Exhibition Centre (PAX Australia)
|Location(s)||Melbourne, Victoria (PAX Australia)|
United States (PAX Prime, PAX Dev, PAX East)
|Inaugurated||2004 (PAX Prime) 2010 (PAX East) 2011 (PAX Dev) 2013 (PAX Australia)|
|Attendance||70,000+ (2011, PAX Prime)|
|Organized by||Penny Arcade|
The history of Penny Arcade Expo began in 2004, with the first event held in Bellevue, Washington, and held annually in Washington since then. In 2010, a new event was also held in Boston, at which point the two events were differentiated with the names PAX Prime (on the West Coast) and PAX East (on the East Coast). In 2013, an event was held in Australia, and dubbed PAX Australia.
- 1 PAX/PAX Prime
- 2 PAX East
- 3 PAX Australia
- 4 References
- 5 External links
On April 12, 2004, the authors of Penny Arcade announced PAX, the Penny Arcade Expo. PAX 2004 was a two-day event held at the Meydenbauer Center in Bellevue, Washington from August 28 to August 29, 2004, which they hoped would turn into an annual event. Several exhibitors, including Warner Bros., Microsoft, Rooster Teeth and Ubisoft, showcased videos and playable demos of their upcoming games at PAX 2004. Microsoft allowed attendees to experience a multiplayer level of Halo 2 months before it hit stores in addition to a number of other Xbox games, while Ubisoft showed Tom Clancy's Splinter Cell: Chaos Theory, Ghost Recon 2 and two other titles. Warner Bros. brought all of its E3 assets for "The Matrix Online" to the show as well as several hands-on stations for the game.
Included amongst the events of the first PAX were live musical performances by bands including The Minibosses, panels featuring Penny Arcade creators Mike Krahulik and Jerry Holkins as well as others in the video game industry, and the Omegathon, a contest where twenty contestants played a series of games for a chance at winning an excessively large video game collection worth in excess of $25,000.
The contestants competed in a tabletop dice game called Diceland, Halo (Xbox), Mario Kart: Double Dash!! (GameCube), Dance Dance Revolution, Doom (PC) and the original home version of Pong. Sean Celaya defeated Kevin Potter in the final round to take home the grand prize becoming the PAX 2004 Omegathon champion.
Penny Arcade claimed that precisely 1337 (or "leet") people pre-registered, to which Holkins mused, "though I ordinarily shun leet-speak that number clearly implies the blessing of gaming deities." Roughly 3,300 people attended the event.
PAX 2005 took place from August 26 to August 28, 2005 at the Meydenbauer Center in Bellevue, Washington, where the first PAX was held. PAX 2005, unlike its predecessor, occupied the entire center, effectively doubling the usable floor space. Sponsors included Nintendo, Sony, Microsoft, Ubisoft and NCsoft, among others.
Musical guests included the rock groups The Minibosses and The Neskimos, self-professed "professional hardcore gangster rapper" mc chris, pianists Martin Leung and Connie Lin, nerdcore hiphopper MC Frontalot, and rap/funk group Optimus Rhyme, who performed live in two separate concerts in a massive theater.
Events from PAX 2004 such as Pitch Your Game Idea, Red vs. Blue, a screening of the 1989 film 'The Wizard', and Penny Arcade Q&A made encore appearances. New events included Beat The Pros and industry panels on online gaming, the videogame marketing process, and controversy in the industry.
Omegathon II was an even more elaborate affair than its predecessor. Krahulik said that, "[At PAX 2005] we will deliver an even bigger prize to the winner of the Omegathon." It was revealed that prize would be the complete NES video game library, with a claimed value of at least $10,099.99. The prize was locked in a large cage in the exhibition room and also included two Star Wars-themed Alienware gaming PCs, one of which would go to the winner and the other to the runner-up. Contestants competed in the tabletop game Diceland, Mario Kart: Double Dash!!, Katamari Damacy, Karaoke Revolution, Quake, and the Atari 2600 game Combat. In a four-round match, Luke "Coreside" Armstrong defeated Will "LeRoy" Garroutte by a single point to win the best-of-three series 2-1-1 and take home the grand prize. In total, more than 9,000 gamers attended PAX 2005, almost triple the previous year's attendance.
In response to Hurricane Katrina, Penny Arcade auctioned off the original pencil sketch of the PAX 2005 program cover on eBay with the profit to be given to the American Red Cross. It was sold to Christian Boggs for the final price of $8,700. Mr. Boggs also placed the winning bid of $20,000 on an auction to appear in a Penny Arcade comic strip at the 2005 Child's Play Charity Dinner.
PAX 2006 was held from August 25 to August 27, 2006. The Meydenbauer Center in Bellevue was again used as the venue, although the Tabletop Gaming area was moved offsite to the ballrooms at the nearby Red Lion hotel. Exhibit space at PAX 06 completely sold out in less than three months, with exhibitors including Nintendo, Microsoft, Ubisoft, Turbine Inc, Technomancer Press, NCSoft, Rooster Teeth Productions, Creative Labs, Wizards of the Coast, and nVidia. Because they applied one month before PAX 2006, Sony was unable to attend, as exhibitor space was also sold out. According to Krahulik, there were 19,323 attendees.
In the Omegathon, returning Omeganaut Will "LeRoy" Garroutte defeated David "Davertron" Davis in the final round of the Omegathon: head to head Tetris. LeRoy took away a brand new Scion car fully loaded with custom wheels, custom sound, LCD TV, Xbox 360 Premium, wireless controllers, and more. Davertron left with an Xbox 360 Premium and $500 Best Buy gift card, and returned as an Omeganaut in 2007.
Holkins and PA business manager Robert Khoo led the way into Omegathon Round 5, Guitar Hero II. After playing through "Trippin on a Hole In a Paper Heart" on expert, Holkins smashed the guitar on stage.
Krahulik and Holkins announced the first ever Penny Arcade video game. Titled "On The Rain-Slick Precipice of Darkness: Episode One", (which has since been released) and that the game would feature PA characters in episodic adventures. Details were few; when asked what the game was about, Holkins replied "Gabe. Tycho. And Cthulhu."
Krahulik and Holkins also announced a Penny Arcade annual scholarship, wherein one applicant with an intention to work in the game industry will be awarded $10,000 toward tuition expenses.
Several game companies ran large prize tournaments and giveaways, including ArenaNet ($10,000 prize tourney), TableStar ($2,500 prize tourney), and Nvidia (several thousand dollars' worth of video cards).
The fourth annual Penny Arcade Expo took place August 24 to August 27, 2007, and experienced its first year within the confines of the 130,000 square feet (12,000 m2) of the Washington State Convention and Trade Center, more than doubling the space used to house PAX 2006. The massive Electronic Entertainment Expo (E3) was heavily downsized in 2006, which allowed the growing Penny Arcade Expo to become the biggest gamer festival in North America. Headliners for 2007’s PAX included Nintendo, Microsoft and Sony, as well as others such as Ubisoft, NCSoft, THQ, Wizards of the Coast, Namco-Bandai, Vivendi, Konami and 45 other game publishers and developers. The 2007 keynote speech was delivered by Wil Wheaton.
Attendance was reported at 39,000. For the final round of the Omegathon, Ryan "Accalon" Zack and Ben "MNC Dover" Gray competed on never before seen levels of Halo 3. Accalon won the grand prize, $5000 and a trip to the Tokyo Game Show.
While the convention was housed on three of the floors of the Washington State Convention and Trade Center, the exhibition hall was certainly a busy place, featuring educational, video game and tabletop exhibitors, as well as retailers. The layout of the exhibition hall allowed visitors to peruse through a variety of displays, offering places where they could win their weight in Ramen noodles or enter the World's Smallest Dungeon, as hosted by Technomancer Press.
On October 26, 2007, Penny Arcade announced PAX 2008. PAX '08 was again held at the Washington State Convention and Trade Center, and covered the weekend of August 29–31. The pre-show attendance estimate was 45,000, but this was soon thought to be a low guess. The final count of tickets sold was reported as 58,500, including 45,000 pre-registered tickets. The 2008 keynote was delivered by Ken Levine.
The exhibition hall space was doubled from that of 2007, and tabletop gaming and an additional panel room was located in the Pike Street Annex of the convention center, the first time this space has been used for PAX. Despite the large increase in convention space, overflow still occurred at some events.
New for 2008 was the PAX 10, a judged selection of self-submitted independent games on which attendees voted for a favorite. PAX 10 selections include Chronotron, the Maw, and Schizoid. To account for crowds, one empty exhibition room was explicitly reserved for the purpose of holding queues for the popular events in the main theater and other queues as needed.
For the first time, PAX occupied the entire convention center to accommodate an increase in attendees. Despite the increase in capacity, two days before the start of the show, PAX passes were sold out for the first time. Penny Arcade then announced that no passes would be sold on-site, however circumstances allowed on-site sales of 1,000 extra one-day passes each for Saturday and Sunday.
PAX Prime 2010
PAX Prime 2010 was held from September 3–5, and once again took place at the Washington State Convention Center. Attendance was reported at 67,600, compared to that of PAX Prime 2009's 60,750. The keynote was given by Warren Spector.
Musical guests included Anamanaguchi, Jonathan Coulton, MC Frontalot, Metroid Metal, The Minibosses, Paul and Storm, Martin O'Donnell, and The Protomen.
For the first time since occupying the Washington State Convention and Trade Center, PAX Prime 2010 included events at offsite locations. Instead of occupying just the exposition hall at the Center, the keynote speech, large panels, and concerts were held at Benaroya Hall. The Pike St. Annex (since renamed to The Conference Center) was used (as it was in 2007), as well as the registration and one panel room located at the nearby Sheraton. These changes allowed PAX Prime 2010's expo hall to double in size vs. 2009.
- Star Wars: The Old Republic
- Duke Nukem Forever
- Portal 2
- League of Legends
- Guild Wars 2
- Marvel vs. Capcom 3: Fate of Two Worlds
- Mortal Kombat
- Sonic Colors
- Epic Mickey
- Halo: Reach
PAX Prime 2011
Announced on the PAX Prime website on January 13, 2011, PAX Prime 2011 took place from August 26 to August 28. The event brought in over 70,000 attendees, breaking the attendance record set at PAX East 2011 and making it the largest PAX to date. The keynote was delivered by David Jaffe.
Musical guests included the familiar performances of The MiniBosses, Metroid Metal, MC Frontalot, Paul & Storm, Jonathan Coulton. In addition, Supercommuter and The Video Game Orchestra made debut performances.
Notable events included Halo Fest - a celebration of the first 10 years of Halo history.
PAX Dev 2011
Being held for the first time in 2011, PAX Dev is an event exclusive to the game development community. It took place on the two days prior to PAX Prime 2011, August 24 and 25, at the Sheraton Seattle Hotel. There were only 750 attendees, all of whom are involved in game development. Press were not allowed to attend the event.
PAX Prime 2012
PAX Prime 2012 took place on Labor Day weekend (August 31 through September 2).  Badges for the event went on sale April 25. However, due to technical issues, badge sales were halted on the same day. A week later, on May 2, sales resumed and within 5 hours all 3-day badges were sold out. The keynote was delivered by Ted Price.
Concerts were held in the evenings at the Paramount, featuring The Protomen, Video Game Orchestra, Sam Hart, Supercommuter, Paul and Storm, Jonathan Coulton, and MC Frontalot. Special guests on stage at the Saturday night concert included Wil Wheaton, John Roderick, Aubrey Webber of The Doubleclicks, and Hank Green.
PAX Prime 2013
PAX Prime 2013 was the first four-day PAX and took place from August 30 to September 2, 2013.
Badges for the event went on sale April 17, 2013. 4 day passes sold out within 23 minutes.
Badges for the event were sold out entirely in five and a half hours.
PAX East 2010
The first PAX East was held March 26 to March 28, 2010 at the John B. Hynes Veterans Memorial Convention Center in Boston, Massachusetts. A partnership was arranged with Reed Exhibitions to handle the logistics of the expo. This event, first announced in August 2008, was the first Penny Arcade Expo outside Washington state.
On December 23, 2009, Mike Krahulik announced that the number of pre-registrants indicate PAX East Coast may exceed the number of attendees of any previous PAX. It was later announced in January 2010 that tickets for PAX East were close to selling out, and that attendance would most likely be capped as the previous PAX 2009, leaving little-to-no tickets being available at the door for the event. On February 3, 2010 Penny Arcade Expo's business head Robert Khoo updated his Twitter page with word that 3-day badges had sold out for the event.
Later in February 2010 the lineup of exhibitors and panel discussions were announced for the full weekend, along with the announcement of the musical guests planned to perform at the event, such as Anamanaguchi, Metroid Metal, MC Frontalot, The Protomen, the Video Game Orchestra, and Jonathan Coulton. The keynote speaker was also announced to be Wil Wheaton, who had previously given the keynote at PAX Prime 2007.
The final attendance count was revealed to be 52,290 attendees for the full weekend of PAX East. Plans have been confirmed to use the Boston Convention and Exhibition Center (BCEC) for future PAX East conventions, likely due to complaints of overcrowding and cramped event halls at the much smaller Hynes Convention Center. Penny Arcade has signed an agreement to keep the show in Boston through 2013.
PAX East 2011
The second annual PAX East was held March 11 to March 13, 2011. Unlike the previous year, it wasn't held at the John B. Hynes Veterans Memorial Convention Center, but in the Boston Convention and Exhibition Center, or BCEC, in Boston, Massachusetts. The BCEC boasts a total area of 516,000 square feet (47,900 m2), over the Hynes' 193,000 square feet (17,900 m2) [289,100 square feet (26,860 m2) including the theater and meeting rooms].
PAX East 2012
PAX East 2012 occurred April 6–8 at the Boston Convention and Exhibition Center. All of the passes sold out except for single-day Sunday passes (due to the event being held on Easter Weekend). The Exhibition Hall held over 160 booths, including game design companies such as Riot Games and Electronic Arts, hardware companies such as Alienware/Dell and Xbox (Microsoft), and other various companies. PAX East also held a console freeplay area, where attendees could play games such as Deus Ex: Human Revolution, Dance Central 2, Tony Hawk Ride, and Rock Band Blitz, and various console tournaments for games such as Super Smash Bros Brawl, Tetris Splash, and Halo Reach. There was a PC freeplay area, where games such as Battlefield 3, League of Legends, and Minecraft could be played, and PC tournaments for Magic Online, League of Legends, and Starcraft 2. There was also a tabletop gaming area, where many types of games were being played, and where tournaments for games such as Puzzle Strike, Dominion, and Penny Arcade: The Game. There were also handheld tournaments, for games such as Mario Kart DS and Tetris DS. Panels were held during most of the day in the various theaters. Concerts were held in the evenings, featuring performers such as Minibosses, Metroid Metal, The Protomen, Video Game Orchestra, Paul and Storm, Jonathan Coulton, Supercommuter and MC Frontalot.
PAX East 2013
PAX East 2013 took place March 22nd through 24th.
Passes went on sale October 8th, 2012 and 3-day passes were sold out by the next day. All passes were completely sold out by February 28th, 2013. 
At PAX East, Blizzard Entertainment announced their new game titled "Hearthstone: Heroes of Warcraft", a Free to Play Collectible Card Game (CCG). Additionally, the console version of Diablo III was made playable for the first time. Games Including Dungeon Defenders 2, Marvel Heroes, Warface, Remember Me and Elder Scrolls Online were all playable in the expo hall. Many indie developers also came and showed off their games. Among these games were Qbots, Guacamelee, Outlast, Castle Story and Super Time Force which was also shown off at E3 2013.
Musical performances were: Jonathan Coulton, MC Frontalot, Paul and Storm, Protomen, Sam Hart, Those Who Fight, VGO (Video Game Orchestra) and the Video Game Music Choir.
PAX East 2014
PAX East 2014 took place April 11th through 13th.
Passes went on sale on October 23, 2013. Three-day passes were sold out in under an hour and all passes were completely sold out by November 7, 2013.
An agreement reached in early 2012 has extended Boston as the home of PAX East until 2023.
PAX Australia 2013
PAX Australia was announced on the first day of PAX Prime Seattle in August 2012. The show took place in Melbourne, Victoria from 19–21 July 2013 at the Melbourne Showgrounds and was organized locally by ReedPOP. PAX Australia was the first time that the Penny Arcade Expo was held outside of the US. Holkins and Krahulik, as well as Victorian Minister for Innovation Louise Asher, announced that PAX Australia will return in 2014.
PAX Australia 2014
It was announced that PAX Australia 2014 will be held at the Melbourne Convention and Exhibition Centre, October 31 to November 2.
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