History of cosmetics

Nefertiti bust with eye liner applied ~1,320 BC (~3,300 years ago)

The history of cosmetics spans at least 6000 years of human history, and almost every society on earth.

Archaeological evidence of cosmetics dates at least from ancient Egypt and Greece. According to one source, early major developments include the use of castor oil in ancient Egypt as a protective balm and skin creams made of beeswax, olive oil, and rosewater described by the Romans. The Ancient Greeks also used cosmetics. Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well. Cosmetics were also used in ancient Rome.

History of cosmetics across the globe

Africa

The use of cosmetics in Ancient Egypt is well documented. kohl and henna have their roots in north Africa. Remedies to treat wrinkles were recorded at the time of Thutmosis III, containing ingredients such as gum of frankincense and fresh moringa. For scars and burns, a special ointment was made of red ochre, kohl, and sycamore juice. An alternative treatment was a poultice of carob grounds and honey, or an ointment made of frankincense and honey. To improve breath the ancient Africans chewed herbs, frankincense, or licorice root stick, which is still in use today. Jars of what could be compared with 'setting lotion' have been found to contain a mixture of beeswax and resin. These doubled as remedies for problems such as baldness and greying hair.

Middle East

Egyptian cosmetics box from the Bronze Age, Hecht Museum, Haifa

Cosmetics were used in Persia and what is today the Middle East from ancient periods.^{[citation needed]} After Arab tribes converted to Islam and conquered those areas, in some areas cosmetics were only restricted if they were to disguise the real look in order to mislead or cause uncontrolled desire.^{[citation needed]}. In Islamic law, there is no prohibition on wearing cosmetics, but there are requirements as stated above, and that the cosmetics must not be made of harmful substances as to harm one's body.

An early teacher was Abu al-Qssum al-Zahrawi, or Abulcasis, who wrote the 24-volume medical encyclopedia Al-Tasrif.. A chapter of the 19th volume was dedicated to cosmetics. As the treatise was translated into Latin, the cosmetic chapter was used in the West. Al-Zahrawi considered cosmetics a branch of medicine, which he called "Medicine of Beauty" (Adwiyat al-Zinah). He deals with perfumes, scented aromatics and incense. There were perfumed stocks rolled and pressed in special moulds, perhaps the earliest antecedents of present-day lipsticks and solid deodorants. He also used oily substances called Adhan for medication and beautification.^{[citation needed]}

China

A Beijing opera performer with traditional stage make up.

Chinese people began to stain their fingernails with gum arabic, gelatin, beeswax and egg from around 3000 BCE. The colors used represented social class: Chou dynasty royals wore gold and silver; later royals wore black or red. The lower classes were forbidden to wear bright colors on their nails.^{[citation needed]}

Flowers play an important decorative role in China. Legend has it that once on the 7th day of the 1st lunar month, while Princess Shouyang (壽陽公主), daughter of Emperor Wu of Liu Song (劉宋武帝), was resting under the eaves of Hanzhang Palace near the plum trees after wandering in the gardens, a plum blossom drifted down onto her fair face, leaving a floral imprint on her forehead that enhanced her beauty further. The court ladies were said to be so impressed, that they started decorating their own foreheads with a small delicate plum blossom design. This is also the mythical origin of the floral fashion, meihua zhuang (梅花妝; literally "plum blossom makeup"), that originated in the Southern Dynasties (420–589) and became popular amongst ladies in the Tang (618–907) and Song (960–1279) dynasties.

Japan

A maiko in the Gion district of Kyoto, Japan, in full make-up. The style of the lipstick indicates that she is still new.

In Japan, geisha wore lipstick made of crushed safflower petals to paint the eyebrows and edges of the eyes as well as the lips, and sticks of bintsuke wax, a softer version of the sumo wrestlers' hair wax, were used by geisha as a makeup base. Rice powder colors the face and back; rouge contours the eye socket and defines the nose. Ohaguro (black paint) colours the teeth for the ceremony, called Erikae, when maiko (apprentice geisha) graduate and become independent.The geisha would also sometimes use bird droppings to compile a lighter color.

Europe

1889 painting Woman at her Toilette by Henri de Toulouse-Lautrec

In the Middle Ages it was thought sinful and immoral to wear makeup by Church leaders, but many women still adopted the fad. From the Renaissance up until the 20th century the lower classes had to work outside, in agricultural jobs and the typically light-colored European's skin was darkened by exposure to the sun. The higher a person was in status, the more leisure time he or she had to spend indoors, which kept their skin pale. Thus, the highest class of European society were pale resulting in European men and mostly women attempting to lighten their skin directly, or using white powder on their skin to look more aristocratic.^{[citation needed]} A variety of products were used, including white lead paint which also may have contained arsenic, which also poisoned women and killed many.^{[citation needed]} Queen Elizabeth I of England was one well-known user of white lead, with which she created a look known as "the Mask of Youth". Portraits of the queen by Nicholas Hilliard from later in her reign are illustrative of her influential style.^{[citation needed]}

Pale faces were a trend during the European Middle Ages. 16th century women would bleed themselves to achieve pale skin. Spanish prostitutes wore pink makeup to contract pale skin.^{[citation needed]} 13th century Italian women wore red lipstick to show that they were upperclass.

The Americas and Australia

Some Native American tribes painted their faces for ceremonial events or battle.^{[citation needed]} Similar practices were followed by Aborigines in Australia.

Recent history

The 20th century

Audience applying makeup at lecture by beautician in Los Angeles, circa 1950

During the early years of the 20th century, make-up became fashionable in the United States of America and Europe owing to the influence of ballet and theatre stars such as Mathilde Kschessinska and Sarah Bernhardt. But the most influential new development of all was that of the movie industry in Hollywood. Among those who saw the opportunity for mass-market cosmetics were Max Factor, Sr., Elizabeth Arden, and Helena Rubinstein. Modern synthetic hair dye was invented in 1907 by Eugene Schueller, founder of L'Oréal. He also invented sunscreen in 1936.

Flapper style influenced the cosmetics of the 1920s, which embraced dark eyes, red lipstick, red nail polish, and the suntan, invented as a fashion statement by Coco Chanel.^{[citation needed]} Previously, suntans had only been sported by agricultural workers, while fashionable women kept their skins as pale as possible. In the wake of Chanel's adoption of the suntan, dozens of new fake tan products were produced to help both men and women achieve the "sun-kissed" look.^{[citation needed]} In Asia, skin whitening continued to represent the ideal of beauty, as it does to this day.^{[citation needed]} During the 1960s and 1970s, many women in the western world influenced by feminism decided to go without any cosmetics. The anti-cosmetics movement was an outgrowth of this; feminists in this movement object to cosmetics' role in the second-class status of women, making them mere sex-objects who must waste time with cosmetics. Cosmetics in the 1970s were divided into a "natural look" for day and a more sexualized image for evening.

In the 1970s, at least 5 companies started producing make-up for African American females. Before the 1970s, makeup shades for Black females were limited. Face makeup and lipstick did not work for dark skin types because they were created for pale skin tones. These cosmetics that were created for pale skin tones only made dark skin more gray. Eventually, makeup companies created makeup that worked for richer skin tones, such as foundations and powders that provided a natural match. Popular companies like Astarté, Afram, Libra, Flori Roberts and Fashion Fair priced the cosmetics at reasonably due to the fact that they wanted to reach out to the masses.

Modern developments in technology, such as the High-shear mixer have facilitated the production of cosmetics which are more natural looking and have greater staying power in wear than their predecessors.

Cosmetic deodorant was invented in 1888, by an unknown inventor from Philadelphia,^{[citation needed]} and was trademarked under the name Mum (deodorant). Roll-on deodorant was launched in 1952, and aerosol deodorant in 1965.^{[citation needed]}

The 21st Century

Beauty products are now widely available from dedicated internet-only retailers, who have more recently been joined online by established outlets, including the major department stores and traditional bricks and mortar beauty retailers.

Like most industries, cosmetic companies resist regulation by government agencies. In the U.S., the Food and Drug Administration (FDA) does not approve or review cosmetics, although it does regulate the colors that can be used in the hair dyes. The cosmetic companies are not required to report injuries resulting from use of their products.

Although modern makeup has been used mainly by women traditionally, gradually an increasing number of males are using cosmetics usually associated to women to enhance their own facial features. Concealer is commonly used by cosmetic-conscious men. Cosmetics brands are releasing cosmetic products especially tailored for men, and men are using such products increasily more commonly. There is some controversy over this, however, as many feel that men who wear make-up are neglecting traditional gender roles, and do not view men wearing cosmetics in a positive light. Others, however, view this as a sign of ongoing gender equality and feel that men also have rights to enhance their facial features with cosmetics if women could.

Today the market of cosmetics has a different dynamic compared to the 20 th century. some countries are driving this economy:

• Japan:

The Japan is the second largest market in the world, Regarding the growth of this market, the cosmetics in Japan has entered a period of stability. However, the market situation is quickly changing. Now consumers can access to a lot of information on the Internet and choose many alternatives, then many newcomers entering the market, looking for chances to meet the diverse needs of consumers.The size of the cosmetics market for 2010 was 2286 billion yen on the basis of the value of shipments brand manufacturer. With a growth rate of 100.1%, the market was almost unchanged from the previous year.

• China:

One of the biggest market in cosmetics in the world, the Chinese market has reached 200 billion yuan in 2011. Moreover, it is also one of the fastest developing, with an annual growth of 15%. The skin care and makeup are the two main sectors of the market. They both worked about half the market. As for speed of development, medical cosmetics, skin care and child care for men are the three most attractive on the market.

• Russia:

Its one of the most interesting emerging market actually, the 5th market in the world in 2012, Russian Perfumery and cosmetics market has shown the highest growth of 21% since 2004, reaching USD 13.5 billion $

External links

• Early 19th Century Cosmetics in England during the British Regency
• Naked face project: Women try no-makeup experiment - USATODAY.com (March 28, 2012)