||This article appears to be written like an advertisement. (November 2013)|
|Headquarters||Lexington, MA, US|
|Founder(s)||Sharon Peyer & Andrew Prihodko|
|Type of site||Streaming media|
|Current status||Private Beta|
HitBliss is an online service that consists of two applications: HitBliss Store and HitBliss Earn. In HitBliss Earn, users opt in and select targeted ads to consume on their own schedule. In exchange for their verified time and attention, users earn real cash. Earned-cash can be used to purchase entertainment (e.g. movies, TV episodes, and Pandora One Subscriptions) via the HitBliss Store application. Since users can stream movies and TV shows in HitBliss Store, it currently competes with the likes of Hulu and Netflix, but the company states that their video application is merely an effort to prove the HitBliss earned-payment method. The HitBliss earned-payment method is being positioned as an alternative to credit cards or Paypal so that consumers will eventually be able to purchase a variety of items including: apps, games, and music with their earned-cash. In September 2013, HitBliss announced an agreement with Pandora Music, which allows HitBliss users to purchase $3.99/month Pandora One subscriptions with their earned-cash.
HitBliss currently has deals with three of the six major studios (Warner Bros., Paramount, and Universal) as well as Starz to offer Hollywood movies in the DVD / transactional VOD window and EST TV episodes the day after they air.
- HitBliss Lets You Pay for Movies and TV Shows by Watching Ads, by Seth Fiegerman, Mashable
- Waste-Free Ad Spending: Hitbliss' Dramatic New Business Model, by John R. Osborn, MediaPost
- Trusty Viewers Get Free Video With Ad 'Work', by Katherine Boehret, The Wall Street Journal
- Watch Ads, Get Paid: Is This The Future Of Ad-Supported Content?, by J.J. Colao, Forbes
- With HitBliss, viewers earn money for 'free' movies and TV by watching personalized ads, by Tim Carmody, The Verge
- Lexington start-up pays users to watch targeted ads, by Alyssa Edes, The Boston Globe
- HitBliss to Launch Movie and TV Streaming Service, by Carolyn Giardina, The Hollywood Reporter