|Headquarters||Los Angeles, California, United States|
|Slogan(s)||"What's Next In Entertainment"|
|Alexa rank||7,555 (April 2014[update])|
|Type of site||Entertainment News|
HitFix, or HitFix.com, is an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television. In mid-2010 HitFix crossed the 1,000,000 unique users per month milestone. As of April 2013, HitFix was ranked 17th among all entertainment news websites by Alexa. HitFix has been cited as a source by such publications as TIME, The L.A. Times, The Huffington Post, E! Online, and The Daily Herald.
HitFix was founded by ex-Reed Business Information Development executive, Jen Sargent, and former L.A. Times and MSN.com film editor, Gregory Ellwood. Sargent and Ellwood's goal was to create a site that fit into the gap between trade publications and gossip- or celebrity scandal-driven sites, such as TMZ, and to target an audience slightly skewed towards males – a unique approach in a female-driven industry - while catering to 18-34 year olds.
HitFix received its first funding from Golden Seeds, the fourth largest angel investment group in the United States, in 2009. Founded by Stephanie Newby, fka Stephanie Hanbury-Brown, in 2005, Golden Seeds focuses on women-owned and managed start-up investments. Since then, HitFix has twice benefited from investment from the Tech Coast Angels, one of the largest angel investment networks in Southern California. The first such investment came in February 2009 in the amount of $850,000. In June 2010, the Angels added to their commitment investing an additional $1,600,000. In addition to Golden Seeds and Tech Coast Angels, HitFix is proud to acknowledge HBS Angels, Liquid Capital, and Gordon Crawford as investors.
In addition to being one of its co-founders, Ellwood reports on movies and awards for HitFix.
Fienberg is known for his blog “The Fien Print” and covers TV for HitFix.
Formerly known as “Moriarty”, McWeeny previously wrote for Ain't It Cool News. In addition to being a screenwriter and movie critic, McWeeny now covers the movie industry for HitFix. McWeeny announced his move to HitFix in 2008 in a review of The Curious Case of Benjamin Button.
Newman is the former West Coast Bureau chief of Billboard Magazine and covers music for HitFix. In the past, Newman has written for such publications as The Los Angeles Times, The Washington Post, Associated Press, MSN, AOL, Performing Songwriter, and Variety.
After 14 years at the New Jersey Star-Ledger, Sepinwall—also known for his blog, "What's Alan Watching"—moved to HitFix full-time in April 2010. Last spring[when?], NBC executives went so far as to credit Sepinwall by name for his role in earning a renewal for Chuck. Slate Magazine credited Sepinwall with having "changed the nature of television criticism".
In September 2011, the "In Contention" blog formed a strategic partnership with HitFix, bringing lead author Kris Tapley and fellow contributors Guy Lodge and Gerard Kennedy under the HitFix umbrella. "In Contention" was founded in 2005 and provides in-depth coverage of the film awards season.
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- Levin, Josh (February 14, 2011). "The TV Guide". Slate Magazine. Retrieved 15 February 2011.
- Schepman, Kourtney; Der, Irving (September 14, 2011). "Influential InContention.com Film Blog Now Powered by HitFix.com". PR Newswire. Retrieved April 15, 2013.