Hitachi Magic Wand
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The Hitachi Magic Wand is an electric, mains-powered vibrating massager, manufactured by Japanese manufacturing firm Hitachi. It first appeared on the North American market in the 1970s, and is well known for its use as a sex toy. In 2013, it was announced that the product was being rebranded as simply "the Magic Wand" with no labeling identifying it as a Hitachi product.
As a massager 
The stated use of the Magic Wand is for the soothing and relaxing of sore muscles and nerves, relieving tension, and rehabilitation after sports injuries. Muscle and nerve stimulation is provided by the rubberised, 2.5 inches (64 mm) head of the device; it is attached to the main body of the massager via a flexible neck. Owing to its popularity various aftermarket attachments, differences in colour, pattern of studs, and material, are available to purchase. Out of the box, the massager provides two vibration rates, controlled by a switch on its body: 5,000 and 6,000 rpm. An additional aftermarket accessory is also available (via a potentiometer) which provides a continuously variable speed selector for finer control.[dead link]
As a sex toy 
The Magic Wand gained a reputation in the early 1970s as a sex toy for women. This was largely due to the writings and actions of Betty Dodson, a New York based sexual liberationist and latterly therapist (see sex for one).[dead link] The device has been referred to as "The Cadillac of Vibrators" in a reference to its supposed quality and effectiveness compared to the then more common battery powered cheap vibrators. Popularity of the unit for sexual purposes was boosted by television appearances in Sex and the City, Sexcetera and by references to it by celebrities such as Rosanne Barr who commented that, "Hitachi makes such a good vibrator, I think I’ll buy one of their TVs!" (MTV VMA). The growing ease of access to the item via online sales also boosted popularity and sales.
The Hitachi Magic Wand, while associated with female masturbatory use, is also recognised as a highly effective toy for males. Female use usually focuses on vulva and clitoris stimulation as the unit cannot be used internally in its standard configuration. Males report use the vibrator on the shaft and glans of the penis to cause orgasm. There are after-market attachments that fit over the head of the unit to provide penetrative options for both females and males and penis enveloping functions for males. There are several uses for couples, both heterosexual and homosexual. Heterosexual couples often use the Magic Wand on the clitoral region during intercourse.
Other accessories to make the unit more suited to different masturbatory activities include speed controllers to allow the otherwise very powerful vibration to be turned down when required and cushions into which the Wand slots to allow a female to straddle it for hands free use.
See also 
- Stuart, Laura Anne (April 19, 2013). "The Rebirth of the Magic Wand". Express Milwaukee. Retrieved May 6, 2013.
- Suzi Godson (2004-12-11). "The Vibrator Comes of Age". Times Online (London). Retrieved 2008-03-08.
- Kemp, K.M. (June 2003). "25 Ways to Have Your Best Orgasm Ever! Straight from the Sexperts". Marie Claire: 235. Retrieved 2008-03-08.
- Betty Dodson (2008). "How to Use the Magic Wand". Retrieved 2009-07-18.
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