Hite Brewery

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Hite Brewery Company
Location Seoul, South Korea
Opened 1933
Owner(s) Hite Holdings
Active beers
Name Type
Hite Lager
Prime Max Lager
Hite Stout Stout
Exfeel Lager
Hite Lager
Twist cap of Hite beer
Best taste temperature indicator mark on Hite beer bottle. Left: normal temperate; Right: best taste temperature

Hite Brewery Company Limited (/ˈht/; Korean: 하이트맥주; KRX: 000080) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its market share of the domestic beer market was some 55%, up from 30% in 1992.[citation needed]

In 2006, the company acquired Jinro, the popular South Korean soju company.[citation needed]

Sponsorships[edit]

The company sponsored a Starcraft professional team named Hite Entus.[1] On May 4, 2011, it was announced that the contract between Hite and Entus had expired, and was not renewed. The team announced their return to the name "CJ Entus".[2] Hite Brewery sponsored a soccer team, the POSCO Atoms, in the 1990s.

Brands and products[edit]

The top-selling beer in South Korea. Hite lager is sweet and golden, with thin body and minimal head. It is styled upon American rice lagers such as Budweiser. It is brewed from barley malt and rice. Along with OB and Cass, Hite is often found on draft in South Korean bars and pubs. Most drinkers consider the draft versions of Hite, Oriental Brewery and Cass to be more or less interchangeable in price and taste, as most South Korean beers are brewed from rice. 4.5% ABV.
  • Prime Max (Korean: 프라임 맥스)
The third most popular beer in South Korea. Prime Max is one of only two South Korean beers brewed with 100% malted barley, and it is therefore slightly more expensive than regular Hite. It has a more complex, wheaty flavour. 4.5% ABV.
  • Hite Stout (Korean: 스타우트)
Based on Original Guinness (not to be confused with the creamy Draft Guinness), although it is much sweeter. Hite Stout is a dark bitter beer. It has lost popularity and market share in recent years. 4.5% ABV.
  • Exfeel S (Korean: 엑스필 에스)
S is a light beer targeted at young drinkers and it contains 0.5g of fiber per 100ml. 4.0% ABV.
  • Seok Su & Puriss Water (Korean: 석수와 퓨리스)
Purified water by Hite-Jinro Corp.
  • Hite d dry finish
Dry finish is made using a select dry yeast. 5% ABV.
  • Hite Soju (Korean: 하이트 소주)
A brand of soju with a relatively low market share. Not to be confused with White Soju (화이트 소주).

See also[edit]

References[edit]

  1. ^ "CJ Entus". Facebook. Retrieved 18 October 2013. 
  2. ^ "Hite Entus turning back to CJ Entus". Teamliquid.net. 2011-05-04. Retrieved 2013-08-18. 

External links[edit]