The company sponsored a Starcraft professional team named Hite Entus. On May 4, 2011, it was announced that the contract between Hite and Entus had expired, and was not renewed. The team announced their return to the name "CJ Entus". Hite Brewery sponsored a soccer team, the POSCO Atoms, in the 1990s.
The top-selling beer in South Korea. Hite lager is sweet and golden, with thin body and minimal head. It is styled upon American rice lagers such as Budweiser. It is brewed from barley malt and rice. Along with OB and Cass, Hite is often found on draft in South Korean bars and pubs. Most drinkers consider the draft versions of Hite, Oriental Brewery and Cass to be more or less interchangeable in price and taste, as most South Korean beers are brewed from rice. 4.5% ABV.
The third most popular beer in South Korea. Prime Max is one of only two South Korean beers brewed with 100% malted barley, and it is therefore slightly more expensive than regular Hite. It has a more complex, wheaty flavour. 4.5% ABV.
Based on Original Guinness (not to be confused with the creamy Draft Guinness), although it is much sweeter. Hite Stout is a dark bitter beer. It has lost popularity and market share in recent years. 4.5% ABV.