Hjemmet

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Hjemmet
Editor Lise Hansen
Categories Family magazine
Frequency Weekly
Circulation 161,585 (2013)
Publisher Hjemmet Mortensen AB
First issue 1909; 106 years ago (1909)
Company Egmont Group
Country Norway
Language Norwegian
Website Hjemmet Denmark
Hjemmet Norway

Hjemmet, pronounced "yemmet" (English: Home) is a Norwegian weekly family magazine published in Norway.

History and profile[edit]

Hjemmet was launched by the Hjemmet Mortensen AB in 1909,[1] which merged with Ernst G. Mortensen, Egmont Group, in 1992.[2] After the merge it became owned by the Egmont Group[3] which also owns Hjemmet (Norway) and Hemmets Journal (Sweden).[4] The publisher is the Hjemmet Mortensen AB.[5] The editor is Lise Hansen.

The magazine contains features, articles on food and interior decoration and crosswords. It is described as a family weekly[6][7] and targets family-oriented women in their 40s or older.[3] However, 27% of its readers were men in 2013.[8]

Circulation[edit]

In 2003 Hjemmet had a circulation of 237,000 copies, making it the best-selling general interest magazine in Norway.[9] The circulation of the magazine was 182,555 copies in 2010.[1] For the first six months of 2013 its circulation was 169,258 copies.[8] Hjemmet was the best-selling magazine in Norway with a circulation of 161,585 copies in 2013.[5] The Danish version of the magazine which is also published weekly had a circulation of 197,000 in 2003[10] and 108,000 copies in 2013.[11]

See also[edit]

List of Norwegian magazines

References[edit]

  1. ^ a b Brita Ytre-Arne. "Women’s magazines and their readers" (PHD THESIS). University of Bergen. Retrieved 20 September 2014. 
  2. ^ Mary Kelly; Gianpietro Mazzoleni; Denis McQuail (2004). The Media in Europe: The Euromedia Handbook. SAGE Publications. p. 159. ISBN 978-0-7619-4132-3. Retrieved 30 September 2013. 
  3. ^ a b Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society 26 (1). Retrieved 8 December 2014. 
  4. ^ "Magazines". Egmont. Retrieved 30 September 2013. 
  5. ^ a b "Top ten titles by circulation 2013". Nordicom. Retrieved 9 January 2015. 
  6. ^ Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review 34 (Special Issue): 75–88. Retrieved 20 September 2014. 
  7. ^ Ole Jacob Madsen; Brita Ytre-Arne (2012). "Me at My Best: Therapeutic Ideals in Norwegian Women’s Magazines". Communication, Culture & Critique 5. doi:10.1111/j.1753-9137.2011.01118.x. Retrieved 8 December 2014. 
  8. ^ a b "Egmont Magazines" (PDF). Egmont. Retrieved 30 September 2013. 
  9. ^ "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015. 
  10. ^ Mike Friedrichsen; Astrid Kurad (23 May 2007). "The Magazine Market in Denmark and Germany" (CONFERENCE PAPER). All Academic. Retrieved 28 February 2015. 
  11. ^ "Consumer-paid magazines by circulation". StatBank Denmark. Retrieved 28 February 2015.