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Editor Lise Hansen
Categories Women's magazine
Frequency Weekly
Circulation 169,258 (first six months of 2013)
Publisher Egmont Group
First issue 1909; 105 years ago (1909)
Company Egmont Group
Country Norway
Language Norwegian
Website Hjemmet Denmark
Hjemmet Norway

Hjemmet, pronounced "yemmet" (English: Home) is a Norwegian weekly magazine.

History and profile[edit]

Hjemmet was launched by Hjemmet Mortensen AB in 1909,[1] which merged with Ernst G. Mortensen, Egmont Group, in 1992.[2] After the merge it is owned and published by Egmont Group[3] which also publishes Hjemmet (Norway) and Hemmets Journal (Sweden).[4]

The magazine contains features, articles on food and interior decoration and crosswords. It is described as a family weekly[5][6] and targets family-oriented women in their 40s or older.[3]

Its circulation was 228,313 copies in 2004. It was 182,555 copies in 2010.[1] For the first six months of 2013, the circulation was 169,258 copies.[7] The editor is Lise Hansen. Its target group is women 40 years and older (60% of readers are more than 44 years old). However, 27% of its readers were men in 2013.[7]

See also[edit]

List of Norwegian magazines


  1. ^ a b Brita Ytre-Arne. "Women’s magazines and their readers" (PhD Thesis). University of Bergen. Retrieved 20 September 2014. 
  2. ^ Mary Kelly; Gianpietro Mazzoleni; Denis McQuail (2004). The Media in Europe: The Euromedia Handbook. SAGE Publications. p. 159. ISBN 978-0-7619-4132-3. Retrieved 30 September 2013. 
  3. ^ a b Ann Kristin Gresaker (2013). "Making religion relevant?". Nordic Journal of Religion and Society 26 (1). Retrieved 8 December 2014. 
  4. ^ "Magazines". Egmont. Retrieved 30 September 2013. 
  5. ^ Brita Ytre-Arne (2013). "Changing Magazine Journalism". Nordicom Review 34 (Special Issue): 75–88. Retrieved 20 September 2014. 
  6. ^ Ole Jacob Madsen; Brita Ytre-Arne (2012). "Me at My Best: Therapeutic Ideals in Norwegian Women’s Magazines". Communication, Culture & Critique 5. doi:10.1111/j.1753-9137.2011.01118.x. Retrieved 8 December 2014. 
  7. ^ a b "Egmont Magazines". Egmont. Retrieved 30 September 2013.