HobNob

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HobNob
Hobnobs.jpg
Place of origin United Kingdom
Region or state Scotland
Creator(s) McVitie's
Main ingredient(s) Rolled oats, jumbo oats

Hobnob biscuits are a traditional British type of oat biscuit similar to Anzac biscuits.

Hobnob is also the brand name of a commercial biscuit inspired by the traditional recipe. They are made from rolled oats and jumbo oats, similar to a flapjack/digestive biscuit hybrid.

They are primarily sold in the United Kingdom, the Isle of Man and Ireland but are available in the U.S, New Zealand and several European and Asian countries (e.g. Taiwan). In Italy they are now marketed as a variety of digestive biscuit, having previously been known as Suncrok. They were also released in Canada in November 2012, made available in Wal-Mart's British modular section in their food aisles.

History[edit]

The commercial recipe was introduced by McVitie's in Scotland in 1985. The biscuit is currently available in many varieties, including dark chocolate, chocolate orange, and Hobnob bars. Other Hobnob-branded snacks include a Hobnob flapjack. Hobnobs contains approx 0.16 g of sodium per biscuit.[1]

Manufacture[edit]

Plain hobnobs are made at the Tollcross factory in Glasgow. The chocolate variety is made at the Harlesden factory. The basic ingredients for Hobnobs are oats.

Marketing[edit]

The original tagline of the Hobnob was "one nibble and you're nobbled",[2] and was removed. It has since been brought back, but slightly changed by adding "hob" to the beginning of the last word.[3]

Etymology[edit]

The name comes from an earlier phrase, to hob or nob, meaning "to drink together, taking turns toasting one another", probably from Middle English habbe "to have" and nabbe, a contraction of ne + habbe, "to have not", hence, "to have and have not", "to give and take".[citation needed]

References[edit]

  1. ^ United Biscuits
  2. ^ Justin Holloway (1999-06-24). "Keeping up with the Jonesness". Salon. Retrieved 2007-01-28. 
  3. ^ McVities, UK. "HobNobs". HobNobs | McVitie's UK. McVitie's. Retrieved 2013-03-03. 
  4. ^ The Office UK series, Season 2, Episode 1. Character David Brent, played by Ricky Gervais, makes a reference to Hobnobs as he is describing a hypothetical situation where his boss smokes marijuana and orders snacks from an employee. Approx. 22:00 min.
  5. ^ http://www.sheldoncomics.com/archive/060213.html "Sheldon" webcomic, 13 February 2006

Tom Hiddleston interview. October 2013 during promotional tour for the release of Thor the Dark World

External links[edit]