HobNob
Hobnob is a brand name of biscuit made from rolled oats and jumbo oats, similar to a flapjack/digestive biscuit hybrid. They are mainly sold in the United Kingdom and Ireland. In Italy they are now marketed as a variety of Digestive, having previously been known as Suncrok.
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[edit] History
The recipe was introduced by McVitie's in Scotland in 1984. The biscuit is currently available in many varieties, including dark chocolate, chocolate orange, and Hobnob bars. Other Hobnob-branded snacks include a Hobnob flapjack. Hobnobs contains approx 0.16g of sodium per biscuit.[1]
[edit] Manufacture
Plain hobnobs are made at the Tollcross factory in Glasgow. The chocolate variety is made at the Harlesden factory. The basic ingredients for Hobnobs are oats.
[edit] Marketing
The original tagline of the Hobnob was "one nibble and you're nobbled",[2] although it has been removed from the Chocolate Orange varieties.
[edit] Etymology
The name comes from an earlier phrase, to hob or nob, meaning "to drink together, taking turns toasting one another", probably from Middle English habbe "to have" and nabbe, a contraction of ne + habbe, "to have not", hence, "to have and have not", "to give and take".
[edit] References
- ^ United Biscuits
- ^ Justin Holloway (1999-06-24). "Keeping up with the Jonesness". Salon. http://www.salon.com/media/feature/1999/06/24/brand/print.html. Retrieved 2007-01-28.
3. The Office UK series, Season 2, Episode 1. Character David Brent, played by Ricky Gervais, makes a reference to Hobnobs as he is describing a hypothetical situation where his boss smokes marijuana and orders snacks from an employee. Approx. 22:00 min.
4. "Sheldon" webcomic, February 13th, 2006
[edit] External links
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Look up hobnob in Wiktionary, the free dictionary. |
