Hoefler & Co.

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Hoefler & Co. (H&Co) is a type foundry in New York City run by type designer Jonathan Hoefler, which achieved its greatest fame while working with Tobias Frere-Jones under the name Hoefler & Frere-Jones from 2004 to 2014. H&Co develops fonts for both the retail market and for individual clients. Clients include The New York Times, The Guardian, The Sun, The Times, and Esquire.[1]

The Hoefler Type Foundry was founded in 1989, and created original typefaces on commission for Rolling Stone, Sports Illustrated, Harper's Bazaar and The New York Times. H&Co remains heavily involved in editorial design, with recent commissions from Martha Stewart Living, The Wall Street Journal, Esquire, Wired and Condé Nast Portfolio as well as corporate typefaces created for Tiffany & Co., Nike, Inc., and Hewlett Packard. H&Co works with a number of prominent institutions in New York City, including The United Nations, The Guggenheim Museum, The Whitney Museum, Lever House, Radio City Music Hall, and The New York Jets. H&Co's Gotham typeface, because of its connection to New York City history, was selected in 2004 for the cornerstone of Freedom Tower, to be built on the site of the former World Trade Center.

H&Co's work has been profiled in The New York Times, Time, Esquire, Wallpaper, and Wired, as well as the design publications Baseline, Cap & Design, CreativePro, Communication Arts, Desktop, Eye, Design, Graphis Inc., I.D., Idea, IdN, Metropolis, Page, Print, Publish,and +81. H&Co's work is part of the permanent collections of both the Smithsonian Institution and the Victoria & Albert Museum, and has been recognized by the American Institute of Graphic Arts and the National Design Awards.

"Hoefler's work has been exhibited internationally, and is included in the permanent collection of the Cooper-Hewitt National Design Museum (Smithsonian Institution) in New York. In 2002, The Association Typographique Internationale (ATypI) presented Hoefler with its most prestigious award, the Prix Charles Peignot for outstanding contributions to type design. Hoefler and Frere-Jones' collaboration has earned them profiles in The New York Times, Time, and Esquire."[2]



Jonathan Hoefler was the recipient of the 2002 Prix Charles Peignot for outstanding contributions to typeface design. In 2006, Tobias Frere-Jones received the prestigious Gerrit Noordzij Prize, an award given by the Royal Academy of Art (The Hague) to honor innovations in type design. In 2009, they became the first typeface designers to be recognized by the National Design Awards.[3] Both Hoefler and Frere-Jones are regular speakers at international conferences.

Conflict between Hoefler and Frere-Jones[edit]

On January 16, 2014, former partner Tobias Frere-Jones filed a lawsuit in New York state alleging that he was entitled to own half of the type foundry, based on an oral agreement made in 1999 by which Frere-Jones transferred ownership of his fonts to the company for 10 USD and the company was renamed Hoefler & Frere-Jones. Frere-Jones contends that the foundry was intended to be run as an equal partnership. In a blog post the next day, Hoefler's legal counsel issued a statement on the foundry's website, saying "[the] allegations are not the facts, and they profoundly misrepresent Tobias’s relationship with both the company and Jonathan." This release announced the rebranding of H&FJ as Hoefler & Co, and described Frere-Jones as a 'longtime employee'.


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