Early and recent history
The village of Hoegaarden had been known for its witbieren (white beers) since the Middle Ages. In the nineteenth century, the village had thirteen breweries and 9 distilleries; however, in 1957, the last local witbier brewery, Tomsin, closed its doors. Pierre Celis, a milkman who had grown up next to the brewery and sometimes helped with brewing, decided some ten years later to try to revive the style. He started a new brewery, called de Sluis, in his hay loft.
Celis used the traditional ingredients of water, yeast, wheat, hops, coriander and dried Curaçao orange peel known as Laraha. With demand for the product continuing to grow, Celis bought, in the 1980s, Hougardia, a former lemonade factory to expand his brewing operations.
After a fire in 1985, several brewers offered their help — as is traditional in Belgium. One of these was the largest brewer in the country, called Interbrew (after a merger with AmBev, renamed InBev). Interbrew lent money for the purchase of other buildings to rebuild the brewery. Over time, Celis felt very strongly that the company used the loan to pressure him to change the recipe to make the beer more "mass market".
Celis goes to Texas
Celis decided instead to sell them the brewery, and with the proceeds, he moved to the United States, where he set up the Celis Brewery in Austin, Texas, to continue making witbier to what he described as the original Hoegaarden recipe. It was later acquired by Miller Brewing. Celis never fully relocated to Texas, but his daughter and son-in-law, who operated the brewery, did. Miller ultimately closed the brewery and sold the equipment and brand names to Michigan Brewing Company.
The witbier Celis brewed in Texas, which he described as the original Hoegaarden recipe, was at the same time brewed in Belgium, first by Brouwerij De Smedt and then later by Brouwerij van Steenberge. This beer, Celis White, is still being brewed in Belgium by Brouwerij van Steenberge, and was brewed in the U.S. by Michigan Brewing Company.
Hoegaarden since InBev takeover
In November 2005, InBev announced the forthcoming closure of the brewery in Hoegaarden, among other changes in Belgium. The brewery was to close in late 2006 with production moving to InBev's larger brewery in Jupille. The beer Julius was said to have been an immediate casualty, and sparked worries that all beers that were bottle conditioned would be changed. The closure sparked protests from Hoegaarden locals, upset at the loss of the town's most famous symbol and largest employer.
The move was never completed. The brewers in Jupille remained unsatisfied with local production of the witbier, so on September 10, 2007, Inbev decided to keep the production in Hoegaarden. Inbev also decided to invest part of a 60 million Euro budget in the Hoegaarden site to upgrade the facilities.
Types of Hoegaarden beer
First brewed in 1445 Hoegaarden is a witbier and is spiced with coriander and orange peel. It is unfiltered and therefore has a cloudy appearance. It has hints of citrus and apple by the rich warmth of wheat and spice; in many bars, it is customarily drunk with a slice of lemon. It has an alcoholic content of 4.9%.
Launched in 2007, 3% ABV. A full fruity raspberry flavour with subtle floral and woody notes. Rosée is refreshing with a sweet and slightly sour taste, low bitterness and almost no aftertaste. Available in the Benelux.
Launched in 2008, 3% ABV. A fruity, citrus-based character with a fresh, sweet taste. Interlaced with gentle spices, Citron has undertones of clove and coriander and a balanced sweet and sour character. It has low bitterness, leaves no aftertaste, and is low in alcohol.
Launched in 1985, 8.5% ABV. Hoegaarden Grand Cru has a full fruity flavour balanced with delicate hints of citrus and vanilla. It has a spicy, clove aroma and is a hazy, peach colour in appearance. Its sweeter notes are balanced by its full body and relative bitterness.
An 8.8% blonde ale, with a dry taste formed through triple-hopping.
(French: Fruit Defendu. Flemish: Verboden Vrucht) An 8.8% dark ale, with complex spicing.
A 5% spiced amber ale, from a 1931 recipe.
Launched in 1995, 5.7% ABV. Hoegaarden Spéciale is a full-bodied, rich Belgian-style wheat beer. It has a characteristic fruity taste and clear spicy notes of clove and coriander. Slightly citrus and rounded off by a smoky, sweet vanilla quality, its sweet and sour flavour is well balanced. Spéciale is averagely bitter but with hardly any aftertaste. It is available from October to January.
- 2009 Highest appreciation from chefs and sommeliers of the iTQi, the International Taste & Quality Institute in Brussels
- 2008 Gold medal Belgian-style Wheat/White beer
- 2006 Gold medal Belgian-style Wheat/White beer
- 2004 Gold medal Belgian-style Wheat/White beer
- 2002 Gold medal Belgian-style Wheat/White beer
- 2000 Silver medal Belgian-style Wheat/White beer
- 1999 Gold award in the “specialty ales” section at the Australian International Beer Awards
- 1998 Platinum award at the World Beer Championship in the US
- 1997 Supreme Champion at the International Food Exhibition in the UK
1st Prize at the Stockholm Beer Festival
- 1996 Gold medal in the category “Belgian style wheat beer” at the World Beer Cup in the US
- 1995 Silver medal at the World Beer Championships in the USA
Hoegaarden tradition states that the first Hoegaarden of the day must be finished in three gulps. The amount taken-in during the first and second gulp is of no concern as long as the third gulp completes the pintje (25cl).
- "Likeurtjes proeven naast de brouwerij". Het Nieuwsblad. 3 January 2005. Retrieved 7 February 2010.
- Tim Webb, Good Beer Guide to Belgium and Holland ISBN 1-85249-174-4, page 143
- "de Kluis". wikipedia. Retrieved 2012-07-12.
- "Hoegaarden at RateBeer". Retrieved 2012-07-07.