Hogarth Worldwide

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Hogarth Worldwide
Type Private
Industry Marketing, Advertising and Production
Founded 2008
Headquarters 164 Shaftesbury Avenue
London
, United Kingdom
Area served Worldwide
Key people Barry Jones
(CEO)
Kevan Thorn (CEO)
Richard Glasson (COO)
Products FIDO, ZONZA, CopyCentral[1]
Services Transcreation, TV, print and digital production/post-production, production and distribution technology
Employees 638 (March 2013)
Website Hogarth Corporate Website

Hogarth Worldwide[2] is a global company that provides Marketing Implementation services, including all-channel production and transcreation, to blue-chip international companies. Hogarth recently featured in the Televisual poll of top post-production houses.[3]

History[edit]

Hogarth Worldwide HQ, London

Hogarth was established in London in 2008. In 2009 the company formed a joint venture with WPP plc (NASDAQ:WPPGY).[4] Founding partners, Barry Jones and Kevan Thorn, continue to run the business. Richard Glasson joined the company in 2011 as Chief Operating Officer.

Hogarth has undergone rapid organic expansion in the last couple of years as a consequence of the trend for large corporations to decouple their advertising creative development from production.[5] In 2010 the company opened an office in New York. In 2011 offices were opened in Hong Kong, Singapore[6] and Mexico. An office in Bucharest was opened in 2012.

Hogarth also manages and provides the production technology for in-house studio facilities at advertising agencies and client marketing organisations.

Services[edit]

The company provides an assortment of software and services to advertisers and brands to assist with the centralisation of advertising production. The services can be broadly divided into three categories; centralised implementation, agency studio management and production and distribution technology.

Hogarth's capabilities include transcreation, TV and audio production/post-production, print production, digital production, and production technology.

Products[edit]

Specific production and distribution technology products include ZONZA[7] (a web-based digital asset management and content distribution platform) FIDO[8] (a management information system and centralised production platform)[9] and CopyCentral advertising clearance system.[10]

Joint Ventures[edit]

Since 2010 Hogarth has been managing the in-house production facilities for advertising agencies Grey and JWT. In 2011 Hogarth opened a subsequent facility with RKCR Y&R. Hogarth's production technology is used to support the production process in all of the studios.

Transmission[edit]

Transmission is a joint venture production facility managed by Hogarth Worldwide and JWT London.[11]

Greyworks[edit]

Grey London was the first advertising agency to partner with Hogarth on their post-production facilities.

Y&R powered by Hogarth[edit]

Hogarth joined up with RKCR Y&R to provide studio management and production technology resource in early 2011.

Art at 164 Shaftesbury Avenue[edit]

In 2011 Hogarth Worldwide gave eight rising artists a chance to exhibit their work in the London HQ, in an initiative to give support to the arts. The artists included Nathan Fox, Mike Salter, Robert Bradford, Danny Sangra, Vilaz Lisbon, Diana Taylor, Paulina Michnowska and the late Jon Steed.[12]

A further exhibition was added in late 2011 called 'Fish Tank'. This is visible in the London HQ windows and features a selection of bronze fish by artist Michael Chaikin.[13]

Charitable Work[edit]

Hogarth has an ongoing relationship with the Thomas Coram Foundation for Children. The company also has a partnership with Ernest Bevin College, a boys comprehensive school in Tooting, South London.

References[edit]