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Type Private
Founded 1983
Headquarters United Kingdom Hythe, United Kingdom
Area served National
Founder(s) Gerry Pack
Key people Steve Lawrence (Chairman)
Matthew Pack (CEO)
Industry Travel
Products Airport Parking
Airport Hotels
Airport Lounges
Travel Insurance
Theme Park Breaks
Theatre Breaks
Revenue £155m
Employees > 500
Parent Holiday Extras ltd
Type of site E-commerce
Available in English
Launched 2000, a part of Holiday Extras ltd, is a UK-based online company providing pre-booked UK airport hotels and parking. The company is based in Newingreen, Hythe, Kent from a purpose built building.


The company was founded in 1983 as the 'Apple Booking Company' by Gerry Pack, an ex-employee of Saga. Pack wanted to provide an easy way for leisure travellers to book an overnight stay in an airport hotel and take advantage of discounted rates.[1]

The company shared its offices in Ashford, Kent with another business with the Apple prefix. The two telephone operators worked for both companies, so all callers were greeted with the response 'Apple'. A manual booking system was used at first, with a software and database later being developed by Anthony Williams, who ran the other business.

The company began by offering a small number of three-star airport hotels at Gatwick, Heathrow and Luton. ABC was able to offer customers discounted rates by only revealing the name of the hotel once they had made the booking.

In 1986, the company began selling travel insurance, and in 1988 it branched out into UK airport parking. As the company grew, it was renamed ABC Holiday Extras and moved to a converted barn in the nearby village of Smeeth.

In the 1990s ABC Holiday Extras brought its first car parking company, an off-airport car park near Birmingham Airport. ABC Holiday Extras branded the parking site 'Airparks' and now has sites at Birmingham, Cardiff, East Midlands, Gatwick, Glasgow, Luton, Manchester and Newcastle airports, with a total of 28,000 spaces.

The business was renamed once again in 2003 and became known as Holiday Extras. In 2005, the company went through a management buy-out.

The company's head office won Kent County Council's Building Design Award for 2003-4,[2] and it has been given planning permission to build a 1,415 square metre extension.


  1. ^ "Gerry Pack Profile". Retrieved 2010-05-03. 
  2. ^ "Building Design Award 2004" (PDF). Kent Property Market. Retrieved 2010-05-03. 

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