Holiday Inn

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This article is about the hotel chain. For other uses, see Holiday Inn (disambiguation).
Holiday Inn Hotels
Type Subsidiary of the InterContinental Hotels Group
Industry Hotels
Founded Memphis, Tennessee
(August 1, 1952 (1952-08-01))
Founders Kemmons Wilson
Headquarters head office Denham, England, United Kingdom, world offices Rio De Janeiro, Brazil and Atlanta, Georgia, United States.
Number of locations 3,414
Area served Americas, Europe, Middle East, Africa, Asia-Pacific
Services Food services, lodging, conventions, meetings, timeshares
Owners InterContinental Hotels Group
Parent InterContinental Hotels Group
Divisions Holiday Inn Express
Website holidayinn.com
Footnotes / references
[1]

Holiday Inn is a multinational brand of hotels, part of the British InterContinental Hotels Group. Originally a U.S. motel chain, today it is one of the world's largest hotel chains, with 435,299 bedrooms in 3,463 hotels globally hosting over 100 million guest nights each year.[2][3] The hotel chain is based in three cities: Atlanta, USA, London, UK, and Rio De Janeiro, Brazil.

History[edit]

A Holiday Inn in Belfast City Centre, Northern Ireland

1950s-1970s[edit]

Kemmons Wilson, a resident of Memphis, Tennessee, was inspired to build his own motel after being disappointed by poor quality and inconsistent roadside accommodations during a family road trip to Washington, D.C. The name Holiday Inn was given to the original hotel by his architect Eddie Bluestein as a joke, in reference to the 1942 Christmas-themed, musical film Holiday Inn, starring Bing Crosby and Fred Astaire. The first Holiday Inn opened at 4925 Summer Avenue in Memphis, the main highway to Nashville in August 1952 as Holiday Inn Hotel Courts. In the early 1990s, it was demolished, but there is a plaque commemorating the site.

Wilson partnered with Wallace E. Johnson to build additional motels on the roads entering Memphis.[4] Holiday Inn's corporate headquarters was in a converted plumbing shed owned by Johnson. In 1953, the company built its next three hotels which, along with their first hotel, covered each approach to Memphis. The second motel was built on U.S. 51 South. It was followed by two more in 1953, one on Highway 51 North, and another on U.S. 61. On the occasion of Johnson's death in 1988, Wilson was quoted as saying, "The greatest man I ever knew died today. He was the greatest partner a man could ever have."

Together they started what Wilson would shepherd into Holiday Corporation, one of the world's largest hotel groups.

The Holiday Inn sign was a familiar sight on US highways in the 1950s, 60s, and 70s

By the beginning of 1956, there were 23 Holiday Inns operating with seven more due to open by year's end. In 1957 Wilson began franchising the chain as Holiday Inn of America, mandating its properties be standardized, clean, predictable, family-friendly, and readily accessible to road travellers. The chain grew dramatically as a result, with 50 locations across the country by 1958, 100 by 1959, 500 by 1964, and the 1,000th Holiday Inn, in San Antonio, Texas, in 1968.

In 1965 the chain launched Holidex, a centralized reservation system where a visitor to any Holiday Inn could obtain reservations by teleprinter for any other Holiday Inn location. The only comparable systems at the time were operated by airlines (Sabre made its debut in 1963). Promoting itself as "your host from coast to coast", Holiday Inn added a call center after AT&T's introduction of +1-800 toll-free telephone number service in 1967 and updated its systems as desktop microcomputers, an invention of the 1970s, found their way into travel agencies.[5]

Branded as "The Nation's Innkeeper", the chain put considerable financial pressure on traditional motels and hotels, setting the standard for competitors like Ramada Inn, Quality Inn, Howard Johnson's, and Best Western. By June 1972, with over 1,400 Holiday Inns worldwide, Wilson was featured on the cover of Time magazine and the motto became "The World's Innkeeper".

In the 1960s, Holiday Inn began franchising and opening campgrounds under the Holiday Inn Trav-L-Park brand. These recreational campgrounds were listed in the Holiday Inn directories.[6][7]

In 1963, Holiday Inn signed a long-term deal with Gulf Oil Corporation where it agreed to accept Gulf credit cards to charge food and lodging at all of its US and Canadian hotels in return for Gulf building service stations on many Holiday Inn properties, particularly near major U.S. and Interstate highways. The arrangement was copied by competing lodging chains and major oil companies during the mid-to-late 1960s, but fell out of favor following the 1973 oil crisis. The Gulf/Holiday Inn arrangement ended around 1982.

The company later branched into other enterprises, including Medi-Center nursing homes, Continental Trailways, Delta Queen, and Show-Biz, Inc., a television production company that specialized in syndicated country music shows. Wilson also developed the Orange Lake Resort and Country Club near Orlando and a chain called Wilson World Hotels. The acquisition of Trailways in 1968 lasted until 1979, when Holiday Inn sold Trailways to private investor Henry Lea Hillman Sr of Pittsburgh, Pennsylvania. In the years during which Trailways was a subsidiary of Holiday Inn, television commercials for Holiday Inn frequently showed a Trailways bus stopping at a Holiday Inn hotel. Wilson retired from Holiday Inn in 1979. As of 2014, Wilson's family still operates hotels as part of the Kemmons Wilson Companies of Memphis.

The Great Sign[edit]

The "Great Sign" is the roadside sign used by Holiday Inn during their original era of expansion in the 1950s-1970s. It was perhaps their greatest advertising. It was extremely large and eye-catching, but was expensive to construct and operate. The manufacturer of the sign was Balton & Sons Sign Company (now Balton Sign Company and Frank Balton Sign Company) of Memphis. In shop sketch artists Gene Barber and Rowland Alexander did the original design of the sign. Original engineering drawings were also done by Rowland Alexander of Balton & Sons Sign Company. The story goes that the sign’s colors were selected because they were favorites of Wilson’s mother. The popularity of the sign led to many clones being produced, some of which remain to this day. In 1982, following Wilson's departure, the Holiday Inn board of directors made the decision to phase out the "Great Sign" in favor of a cheaper and less catchy backlit sign. The decision was not without controversy as it essentially signaled the end of the Wilson era and removed a widely recognized company icon. Wilson was angered about this, saying, "It was the worst mistake they ever made". Wilson so loved the sign that it was engraved on his tombstone. The majority of the signs were sold as scrap metal and recycled.

Several intact fragments of the famous sign have been restored and relit, mostly the Holiday Inn top section of the sign, and the marquee box. However, in 2006 a complete sign was finally found. The disassembled sign, complete with star, marquee box, and the sign base, was discovered in a backlot in Minnesota. On June 3, 2007 it was purchased by a neon sign restoration expert, in order to restore it to its 1950s appearance. It will be displayed at the National Save the Neon Signs Museum in Minot, North Dakota. Also, an intact sign that came from a Las Vegas location stands outside of the American Sign Museum in Cincinnati Ohio. Another intact and operating Holiday Inn Great Sign is at "The Henry Ford" Museum in Dearborn, Michigan and one with a private collector in Kentucky.

1980s-present[edit]

Fachada Hotel Holiday Inn Parque Anhembi

Although still a healthy company, changing business conditions and demographics saw Holiday Inn lose its market dominance in the 1980s. Holiday Inns, Inc. was renamed "Holiday Corporation" in 1985 to reflect the growth of the company’s brands, including Harrah's Entertainment, Embassy Suites Hotels, Crowne Plaza, Homewood Suites, and Hampton Inn. In 1988, Holiday Corporation was purchased by UK-based Bass PLC (the owners of the Bass beer brand), followed by the remaining domestic Holiday Inn hotels in 1990, when founder Wilson sold his interest, after which the hotel group was known as Holiday Inn Worldwide. The remainder of Holiday Corporation (including the Embassy Suites Hotels, Homewood Suites, and Hampton Inn brands) was spun off to shareholders as Promus Companies Incorporated. In 1990, Bass launched Holiday Inn Express, a complementary brand in the limited service segment.[8][9][10]

In 1997 Bass created and launched a new hotel brand, Staybridge Suites by Holiday Inn, entering the North American upscale extended stay market. In March 1998 Bass acquired the InterContinental brand, expanding into the luxury hotel market. In 2000 Bass sold its brewing assets (and the rights to the Bass name) and changed its name to Six Continents PLC. InterContinental Hotels Group (IHG) was created in 2003 after Six Continents split into two daughter companies: Mitchells & Butlers PLC to handle restaurant assets, and IHG to focus on soft drinks and hotels, including the Holiday Inn brand.[11]

The brand name Holiday Inn is now owned by IHG, which in turn licenses the name to franchisees and third parties who operate hotels under management agreements.[12]

The Wall Street Journal reported in 2002 that the company, led by Ravi Saligram, was producing a new 130-room "Next Generation" prototype hotel to rebuild the brand. It would include a bistro-like restaurant and an indoor pool. The first of these prototype hotels, the Holiday Inn Gwinnett Center, was built in Duluth, Georgia, in 2003.

On October 24, 2007, IHG announced a worldwide relaunch of the Holiday Inn brand, which spelled trouble for the remaining motels. The relaunch is "focused on delivering consistently best in class service and physical quality levels, including a redesigned welcome experience [and] signature bedding and bathroom products..." The first relaunched Holiday Inn opened in the US in spring 2008. Currently there are more than 2,500 relaunched Holiday Inn brand hotels around the world, and the Holiday Inn global brand relaunch process was completed by the end of 2010.[13] By then, the majority of the HI motels were removed from the chain, with a few exceptions (In the 1980s and 1990s, HI hotels were built alongside the motel properties [i.e. Baton Rouge, Louisiana] in order to provide more amenities and newer rooms). When the relaunch occurred, these motels were either demolished or closed off, even if a full-service hotel was already on site. Today, less than 10 Holiday Inn motels still fly under the flag, others having been replaced by newer Holiday Inn Express locations or have switched to other chains.

In September 2008, IHG announced the creation of a new timeshare brand, Holiday Inn Club Vacations, a strategic alliance with The Family of Orange Lake Resorts.[14]

Logos[edit]

Brands[edit]

New style Holiday Inn near the Chicago Midway International Airport
Holiday Inn in Cardiff
  • Holiday Inn – This is the most recognizable tier of service. There are two distinct types: high-rise, full-service plaza hotels and low-rise, full-service hotels. The former also included many high-rises with round, central-core construction, instantly recognizable from the 1970s. Both offer a restaurant, pools at most locations, room service, an exercise room, and functional but comfortable rooms.
    • Holiday Inn Hotel & Suites – The properties offer all the amenities and services of a regular Holiday Inn but consist of rooms mixed with suites.
    • Holiday Inn Resort – The properties also offer all the amenities and services of a full-service Holiday Inn; resorts are considered a more of an advertising branding than a completely different brand. Most Holiday Inn Resorts are located in high-leisure-tourism markets.
  • Holiday Inn Select – These upper-range full-service hotels cater to business travelers. In 2006 it was announced that Holiday Inn Select hotels would be discontinued. Existing hotels may continue to operate under the Holiday Inn Select flag until their existing license expires, however many are converting to Crowne Plaza or regular Holiday Inn hotels, with no further marketing or advertising based around the "Select" moniker. Several Select hotels still remain as of 2014.
  • Holiday Inn Sunspree Resorts (officially named SunSpree) – The properties were in resort areas with full-service amenities and deluxe service. These are typically very large properties. The Holiday Inn SunSpree Resort in Montego Bay, Jamaica is the only hotel that still retains the moniker; others were incorporated as Holiday Inn Resorts.
  • Holiday Inn Club Vacations – These are resorts aimed at families and are only based in the U.S. The accommodations are mostly villas and suites.
  • Holiday Inn Garden Court – The properties exist only in Europe and South Africa and are designed to reflect the national culture.
  • Holiday Inn Express – The properties are smaller versions of Holiday Inn hotels with fewer amenities and services. They are very similar to competitors like La Quinta Inn and Hampton Inn in which they appeal to middle class customers.

Other[edit]

Although originally called "Holiday Inn Crowne Plaza", the Crowne Plaza moniker was split from Holiday Inn in 1994 to form a distinctive brand.

During the 1960s and 1970s there were several Holiday Inn Jr. motels with just 44 to 48 guest rooms located in portables. Locations included Camden, Arkansas, Rantoul, Illinois. Cleveland, Mississippi, Sardis, Mississippi, Farmington, Missouri, Springfield, Tennessee, and Columbus, Texas. A traditionally constructed lobby building featured a Holiday Grill restaurant. The Camden location had just 32 rooms while the Rantoul location had 64 rooms.

Holiday Inn Magazine was a monthly publication for guests during the 1970s. It featured travel destination and attraction stories in addition to a featured hotel property.

In 1996, Holiday Inn hired advertising firm Fallon McElligott, dropping Young & Rubicam after a six-year relationship.[15]

References[edit]

  1. ^ "Supplementary Information". International Hotels Group. March 31, 2009. Retrieved June 6, 2009. 
  2. ^ "Holiday Inn Express information page". 
  3. ^ "Holiday Inn information page". 
  4. ^ "Wallace E. Johnson: Co-founder of Holiday Inn chain". Los Angeles Times. 1988-04-29. Retrieved 2012-06-25.  Fowler, Glenn (1988-04-29). "Wallace E. Johnson, Co-founder of Holiday Inns chain in 1950's". New York Times. Retrieved 2012-06-25. 
  5. ^ http://www.hotelnewsnow.com/Article/7800/Hoteliers-bid-adieu-as-Holidex-checks-out
  6. ^ "Removed From Timesharing, Jon DeHaan Stays Busy In Other Ways". Ampersandcom.com. Retrieved 2011-12-11. 
  7. ^ Article for campground opening in Daytona
  8. ^ "On the Road, Sleeping for Less". The New York Times. December 16, 1990. 
  9. ^ "You get what you pay for in economy motels". The News and Courier/Evening Post, Charleston, SC. November 11, 1990. 
  10. ^ "Holiday Inn Enters New Market Area". Daily News, Bowling Green, Kentucky. October 8, 1990. 
  11. ^ "Our History". InterContinental Hotels Group. January 9, 2008. Retrieved June 6, 2009. 
  12. ^ Barbara De Lollis (July 23, 2007). "Holiday Inn chain gives itself a face-lift". USA Today. Retrieved August 3, 2007. 
  13. ^ IHG announces worldwide brand relaunch of Holiday Inn
  14. ^ "Holiday Inn Hotels & Resorts". InterContinental Hotels Group. May 12, 2009. Retrieved June 6, 2009. 
  15. ^ Elliot, Stuart (August 22, 1996) The New York Times.

External links[edit]