||This article contains content that is written like an advertisement. (January 2012)|
|Headquarters||Hythe, United Kingdom|
|Key people||Steve Lawrence (Chairman)
Matthew Pack (CEO)
Theme Park Breaks
|Parent||Holiday Extras ltd|
|Type of site||E-commerce|
HolidayExtras.com, a part of Holiday Extras ltd, is a UK-based online company providing pre-booked UK airport hotels and parking. The company is based in Newingreen, Hythe, Kent from a purpose built building.
The company was founded in 1983 as the 'Apple Booking Company' by Gerry Pack, an ex-employee of Saga. Pack wanted to provide an easy way for leisure travellers to book an overnight stay in an airport hotel and take advantage of discounted rates.
The company shared its offices in Ashford, Kent with another business with the Apple prefix. The two telephone operators worked for both companies, so all callers were greeted with the response 'Apple'. A manual booking system was used at first, with a software and database later being developed by Anthony Williams, who ran the other business.
The company began by offering a small number of three-star airport hotels at Gatwick, Heathrow and Luton. ABC was able to offer customers discounted rates by only revealing the name of the hotel once they had made the booking.
In 1986, the company began selling travel insurance, and in 1988 it branched out into UK airport parking. As the company grew, it was renamed ABC Holiday Extras and moved to a converted barn in the nearby village of Smeeth.
In the 1990s ABC Holiday Extras brought its first car parking company, an off-airport car park near Birmingham Airport. ABC Holiday Extras branded the parking site 'Airparks' and now has sites at Birmingham, Cardiff, East Midlands, Gatwick, Glasgow, Luton, Manchester and Newcastle airports, with a total of 28,000 spaces.
The business was renamed once again in 2003 and became known as Holiday Extras. In 2005, the company went through a management buy-out.
The company's head office won Kent County Council's Building Design Award for 2003-4, and it has been given planning permission to build a 1,415 square metre extension.