HomeForm Group

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Sharps, Moben and Dolphin brands on the high street

The HomeForm Group was one of the largest retailers of fitted home improvement products in the United Kingdom. Its head office was in Cornbrook, Manchester. HomeForm operated several brands, Möben Kitchens, Sharps Bedrooms and Dolphin Bathrooms as well as Kitchen Direct.

Prior to entering administration, the company had 161 showrooms across the UK and employed over 1300 showroom staff and over 1500 fitters and designers. Their television adverts featured the voice of Laurence Llewelyn-Bowen. The HomeForm Group was affiliated with private equity firm Sun Capital Partners.

HomeForm was set up under the name of Limelight by Stephen Boler, who also owned Manchester City football team and later created the Tswalu Kalahari game reserve.

In June 2011 it was announced that HomeForm had gone into administration.[1] The Möben, Dolphin and Kitchens Direct businesses were subsequently closed down and Sharps Bedrooms was sold.[2]


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