Home Timber and Hardware

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Home Timber and Hardware (commonly known as "Home" or "Home Hardware") is Australia's third largest retail hardware chain. It is owned by Danks Holdings Ltd, a joint venture of Australia's Woolworths Ltd and Charlotte (USA) hardware chain Lowe's.[1] Its main competitors are Mitre 10 , Bunnings Warehouse and increasingly Masters Home Improvement which is also a joint venture between Woolworths and Lowe's.

Home is known for its distinctive advertisements with two animated dog mascots, Rusty (voiced by Vic Plume) and Sandy (voiced by Greg Fleet), often making fun or pointing out perceived flaws of another unnamed hardware store — implied to be Bunnings. Home calls its catalogues "dogalogues", in reference to Rusty and Sandy.

Home Hardware sells paint, general hardware, power tools and garden products to the DIY market, as well as timber and building products to the builder and trade markets.[2]

The brand was launched in 1993 following the merger of the Homestead and Homesaver brands. Stores are independently owned and operated. Home has over 200 stores across Australia.[3]

References[edit]

  1. ^ Mitre 10 unhappy over Woolworths Danks deal http://www.theage.com.au/business/mitre-10-unhappy-over-woolworthsdanks-deal-20091111-ia1a.html
  2. ^ Danks Corporate Retail Brands http://www.danks.com.au/Corporate/inner.aspx?pageID=63&mainID=0
  3. ^ Danks - Leading the way

External links[edit]