Homeplus operates both hypermarkets and its express format as well as a home delivery shopping service. Homeplus hypermarket stores typically offer general home products, clothing, electronics, and sporting goods. They also usually feature a multi-story car park, large supermarkets, and small, special-purpose stores such as fast food restaurants, travel agencies, appliance-rental firms, pharmacies, and bookstores. There are also "culture centres" in some of the stores.
In 2011, the retailer opened the world’s first virtual supermarket at Seolleung Station on Seoul Subway Line 2, where smartphone users can photograph the bar code the of life-size pictures, on the walls and platform screen doors, of 500 items of food, toiletries, electronics etc, for delivery within the same day.