|Manufacturer||Honest Tea, Inc / The Coca-Cola Company|
|Distributor||The Coca-Cola Company|
Honest Tea US products started at a local Fresh Fields, later acquired by Whole Foods Markets. Honest Tea US began with its first shipment of 15,000; ten years later the product is being distributed by the tens of thousands. Originally their products were notable for being almost entirely tea with a tiny amount of sugar. Since 2007, they have expanded their sweetened beverage line while distribution of their barely sweetened teas shrank. Honest Tea received its United States Department of Agriculture (USDA) organic certification in 2004, and was acknowledged as one of the 500 fastest growing private companies.
In 2009, Honest Tea US got an unpaid endorsement when The New York Times revealed that the White House is now stocking Honest Tea, as it is President Barack Obama's preferred beverage- specifically, the "Black Forest Berry" and "Green Dragon" flavors.
||This article is in a list format that may be better presented using prose. (September 2009)|
1998 Five varieties appeared on a local Whole Foods Store (then Fresh Fields). Tea Production was moved to Buffalo, New York. The company ended the year with sales of $250,000.
2000 Honest Tea created a tea bag line. SPINS announced that Honest Tea is the fastest-growing bottled tea brand in natural food stores. The year ends with $1.9 million in sales.
2001 In this year, 50% of Honest Tea's products were made with only certified organic products. Community Green Tea was introduced in partnership with City Year. Fourth-year sales were $3.2 million.
2002 SPINS, a market research and consulting firm for the natural products industry, awarded Honest Tea seven awards, one of which was the best-selling bottled tea brand in the natural foods industry. Seven of the top ten best-selling varieties were Honest Tea products. Year-end sales were $4.6 million.
2003 Peach Oo-la-long (Fairtrade certification), Green Dragon, and a new formula of Lori's Lemon were introduced to create a new line of "a tad sweet teas". The two new flavors were the two most successful new beverages launched in the natural foods industry in 2003. Honest Tea ranked #117 on the Inc. 500 list of the fastest growing private companies. Honest Tea was also given the "Dream Big Award" sponsored by Inc. (magazine) and Visa Inc.. At the end of this year the sales were $5.5 million.
2005 White teas were added to the PET and Glass lines: Mango White Tea, Pearfect White Tea, and Vanilla Mint White Tea. Heavenly Honey Green (later renamed Honey Green), and a new Ade line, Cranberry Lemonade and Limeade, were introduced as well. Sales hit $9.6 million.
2006 Pomegranate Blue was added to the Honest Ade line. Just Green Tea and Just Black Tea, two unsweetened fair trade teas, were added to the Glass line. The two additional glass teas were named a Clear Choice Award winner by Glass Packaging Institute for excellence in packaging, and Consumer Reports named Lori's Lemon as number one in its July feature story on bottled teas. Sales were $13.5 million.
2007 Honest Tea launched nine new flavors. These new flavors included an addition to the PET Tea line—Pomegranate White Tea with Acai, one addition to the PET Ade line—Orange Mango with Mangosteen, two additions to the Glass line—Sublime Mate and Pomegranate Red with Goji Berry(Fairtrade). A whole new line for children was introduced as well; Honest Kids was launched with three flavors. Honest Tea partnered with TerraCycle to recycle the used drink pouches of Honest Kids to handbags and pencil pouches. Sales hit $23 million.
2008 In the year of Honest Tea's tenth anniversary, Coca-Cola purchased 40% of Honest Tea. Five new flavors were introduced: Citrus Green Energy Tea, Peach White Tea (Fairtrade), and Lemon Black Tea (Fairtrade) to the PET Tea line; Citrus Spice Decaf and Jasmine Green Energy Tea (Fairtrade) to the Glass line. Honest Tea helped found Bethesda Green, a non-profit in Bethesda, Maryland. Sales reached $38 million.
2010 Honest Tea launches a guerrilla marketing effort called “Honest Cities.” Unmanned kiosks filled with Honest Tea products were set up in Atlanta, Boston, Chicago, Los Angeles, New York, San Francisco, and Washington, D.C. Payment was based on the honor system, with hidden cameras set up to capture the action.
2011 The Coca-Cola Company bought the rest of the company.
- "Drink maker finds Coke its cup of tea - Beverage Industry, Body Shop International Plc, Maine". Baltimore Sun. 2008-04-16. Retrieved 2009-07-15.[dead link]
- "Honest Tea Joins The Coca-Cola Family" (Press release). The Coca-Cola Company. March 1, 2011. Retrieved January 22, 2012.
- "White House Unbuttons Formal Dress Code". The New York Times. 2009-01-29. Retrieved 2010-05-04.
- "Glass Packaging Institute". Gpi.org. 2006-05-08. Retrieved 2009-07-15.
- "Food reviews and Ratings from independent experts at Consumer Reports". Consumerreports.org. 2009-07-02. Retrieved 2009-07-15.
- "Honest Beverages". Honesttea.com. Retrieved 2009-07-15.
- Greenberg, Karl (11 November 2010), "Honest Tea Grows Branches, Brews The Leaves", Marketing Daily, retrieved 2011-02-16