Honey Bunches of Oats
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Honey Bunches of Oats is a cold cereal by Post Cereals. After three years of development, Honey Bunches of Oats was introduced to markets in 1989. The cereal is made up of three kinds of flakes and oat clusters baked with a hint of honey. It is marketed as a source of whole grain. Other varieties have almonds or fruits added into the mix. Honey Bunches of Oats comes in 10 varieties:
- Honey Roasted
- with Almonds
- with Real Strawberries
- with Real Peaches
- with Real Bananas (discontinued)
- with Cinnamon Bunches
- with Vanilla Bunches
- with Chocolate Bunches
- (new) with Pecan Bunches
- Organic Honey Roasted (discontinued)
- (new) Just Bunches Honey Roasted
- (new) Just Bunches Caramel
Post also used to make a cereal bar based on Honey Bunches of Oats in the following varieties:
- Oatmeal Raisin
- Cranberry Almond
- Banana Nut
- Chocolate
- Peanut Butter
- Strawberry
Contents |
[edit] Ingredients
Corn, whole grain wheat, sugar, whole grain rolled oats, brown sugar, vegetable oil (canola or sunflower oil), rice flour, wheat flour, malted barley flour, salt, rice, corn syrup, whey (from milk), honey, malted corn and barley syrup, caramel color, artificial flavor, annato extract (color)
Honey Bunches once contained partially-hydrogenated vegetable oil, but sometime in the past few years a switch has been made over to regular oil.
[edit] Vitamins and minerals
Honey Bunches of Oats contains iron, niacinamide, vitamin B6, vitamin A palmitate, riboflavin (vitamin B2), thiamine mononitrate (vitamin B1), zinc oxide (source of zinc), folic acid, vitamin B12, vitamin D.
[edit] History
(As seen on the back of the box): Vernon J. Herzing started working for Post Cereals in 1951, as a summer student working in the factory. He joined Post full-time in 1960 and, in 1976, was named a facility manager in Battle Creek, Michigan. Vern wanted to create a product that combined cereals from one of Post's facilities - where, in 1986, we manufactured C.W. Post (a granola-based product), Toasties, Grape-Nuts Flakes, and Sugar Sparkle Flakes (a frosted corn flake product). He wondered if, by combining these different cereals, he could create a new product - one that would outsell all the others. One Saturday afternoon at home, Vern asked his 18-year old daughter Kimberly to help him prepare different cereal mixtures. They weighed and mixed the different components of cereal and began to sample the combinations, ultimately picking a favorite.
The next step was to figure out what to call the product. First, the Post team came up with "Battle Creek Cereal," but research showed that many consumers didn't like the name, although the product itself earned top marks. At the time, no cereal on the market offered those kinds of mixed textures. So the team presented their dilemma to Eva Page, a Post brand manager. Eva tasted the cereal and said, "the concept is Honey Bunches of Oats & Flakes." This time, consumers loved the name, and wanted to know where they could buy it! The project was back on track, with a product officially dubbed Honey Bunches of Oats.
After three years of development - most of the time spent searching for a concept - Honey Bunches of Oats cereal hit the market in 1989. During its first year, the product garnered an impressive share of the total cereal market, and was considered a runaway success. Honey Bunches of Oats cereal has grown to become one of the top-selling cereals in America today.
[edit] Slogans
- "It's what's for breakfast"
- "One spoonful is all it takes" (2007-2009)
- "Taste the joy in every spoonful" (2009-present)
