Honey Bunches of Oats

Honey Bunches of Oats is a cold cereal by Post Foods. After three years of development, Honey Bunches of Oats was introduced to markets in 1988. The cereal is made up of three kinds of flakes and oat clusters baked with a hint of honey. It is marketed as a source of whole grain. Other varieties have almonds or fruits added into the mix.

Ingredients

The ingredients of the cereal are corn, whole grain wheat, sugar, whole grain rolled oats, brown sugar, vegetable oil (canola or sunflower oil), rice flour, wheat flour, malted barley flour, salt, rice, corn syrup, whey (from milk), honey, malted corn and barley syrup, caramel color, artificial flavor, and annato extract (color).

Varieties

Current, past, and limited editions[1]:

• Honey Roasted
• Almonds
• Peaches
• Strawberries
• Raisin Medley
• Vanilla Bunches
• Bananas Bunches
• Pecan Bunches
• Apples and Cinnamon Bunches
• Cinnamon Bunches
• Real Chocolate Clusters
• Vanilla Clusters
• Fruit Blends Banana Blueberry
• Fruit Blends Peach Raspberry
• Just Bunches Honey Roasted
• Just Bunches Cinnamon
• Just Bunches Caramel

Vitamins and minerals

Honey Bunches of Oats contains iron, niacinamide, vitamin B6, vitamin A palmitate, riboflavin (vitamin B₂), thiamine mononitrate (vitamin B1), zinc oxide (source of zinc), folic acid, vitamin B₁₂, vitamin D.

Slogans

• "It's what's for breakfast"
• "That's why they call it 'The Best of the Bunch'"
• "One spoonful is all it takes" (2007–2009)
• "Taste the joy in every spoonful" (2009–present)
• "The magic's in the mix"

Links

• Honey Bunches of Oats site