Honey Loops is a breakfast cereal made by Kellogg's and sold in Sweden, Belgium, The Netherlands, Germany, Ireland, the UK, India, Spain, Malta, Brazil, Argentina and Chile. The mascot of Honey Loops is a male honeybee called Loopy, who has now been replaced by a female bee called Pops (primarily as the mascot of Honey Pops). The cereal was originally marketed as Honey Nut Loops, however the Nut has since been dropped from the name and the list of ingredients in 1998. The commercials for the original product explicitly mentioned the "crunchy nuts" it used to contain.
In Brazil, Argentina and Chile the cereal is marketed as Honey Nutos. In Italy, France and Spain the cereal is marketed as Miel Pops and it has also another version as honey-balls. In Austria, the cereal is called Honey Bsss Loops.
The slogan for Honey Loops is - "Every loop is filled with fun loads of Honey"
Cereal Flours (Wholeoats, Wholewheat Wholebarley, Whole Rye), Sugar, Honey (4.5%), Glucose Syrup, Salt, Tricalcium Phosphate, Flavouring, Niacin, Iron, Colour (mixed Carotenes), Vitamin B6, Riboflavin (B2), Thiamin (B1, Folic Acid, Antioxidant (Ascorbyl Palmitate, Alpha Tocopherol), Vitamin B12
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