|This article needs additional citations for verification. (January 2012)|
|Founder||Alex Simons, Red Jerry|
|Genre||House, Progressive Trance, Progressive House|
|Country of origin||United Kingdom|
Hooj Choons is a house record label formed by Alex Simons and Red Jerry (real name Jeremy Dickens) in 1990. The first release was "Carnival de Casa" by Rio Rhythm Band, however, it was not until 1992's release of Felix's "Don't You Want Me", which Red Jerry and Faithless founder-member Rollo co-produced, that Hooj Choons had their first crossover hit. Over the next ten years, Hooj Choons had several notable releases including productions from artists such as Diss-Cuss, Tilt, Oliver Lieb and JX. The label has built up a huge roster of popular club hits and smaller underground classics over 20 years.
Hooj Choons released many records with tendencies towards the new progressive house trend of the early 1990s, including "Free Your Mind" by Spacebaby, an alter ego of Matt Darey, who would later be featured on many Hooj releases. The label originally released the classic JX hit "Son of a Gun" which would be licensed out to FFRR and subsequently hit the UK Top 10 Singles chart in 1995. Other early tracks which crossed over to the UK Singles Chart included "Always" by Tin Tin Out, the synth-driven anthem "Train of Thought" by Escrima (one of many alias's of Tall Paul Newman), and "I Lift My Cup" by Gloworm. Also during this period, the label continued to release underground tracks including "This Love" by Red Sun, Hyperlogic's U2-sampled "Only Me" and a few tracks produced by Dutch DJ Patrick Prins including "Indica" as Movin' Melodies and "Bits and Pieces" as Artemesia. The label's association with the band Faithless continued when member Sister Bliss released the track "Can't Get A Man, Can't Get A Job (Life's a Bitch)" on Hooj Choons in 1995.
The label's 50th release occurred in 1997 and was the progressive sound of "The Calling" by Solar Stone. However, the magnitude of "The Calling" was overshadowed by Energy 52's "Cafe del Mar", originally recorded in 1993, first issued by Hooj in 1997, and then remixed again in both 1998 and 2002. "Cafe del Mar" has gone on to become a classic trance anthem and a big influence of the trance sound of the era. This was cemented during April 2011 when the song was voted number one by BBC Radio 1 listeners in Pete Tong's definitive Top 20 Dance Tracks of the last 20 years.
In 2003 Hooj announced its dissolution as a record label. Hooj Choons was dissolved having released 136 singles plus a dozen or so album-length compilations. It is survived by its sub-label Lost Language, which has subsequently released the album Oid by Space Manoeuvres.
In early October 2006, Hooj Choons announced that the label would be coming back under management from the owners of Lost Language.