Hornby Railways

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Hornby plc
Type Public (LSEHRN)
Industry Model railway components
Founded 1901
(1980 Hornby Hobbies Ltd)
Founder(s) Frank Hornby
Headquarters Margate, Kent, England
Key people Roger Canham
(Executive Chairman)
Frank Martin
(Deputy Chairman)
Revenue £63.63 million (2010)
Operating income £8.24 million (2007)
Net income £7.66 million (2007)
Employees 200 (2010)
Website www.hornby.com

Hornby Railways is a British model railway brand. Its roots date back to 1901, when founder Frank Hornby received a patent for his Meccano construction toy. The first clockwork train was produced in 1920. In 1938, Hornby launched its first 00 gauge train. In 1964, Hornby and Meccano were bought by their competitor Tri-Ang,[1] and sold on when Tri-ang went into receivership. In the 1980s Hornby Railways became independent.

History[edit]

Early history: 1920–1938[edit]

A characteristic logotype

Hornby was at first a tradename for the railway productions of Meccano Ltd and based in Liverpool, which released its first train, a clockwork 0 gauge (1:48) model, in 1920. An electric train soon followed but was under-designed and the few that were made were sold out in France. In 1925, a much more successful electric model was introduced, operating on the high voltage of 110 volts AC power. Safety concerns saw low voltage 4V and then 6V motors introduced, followed by a reliable 20V AC system, which was developed in the early 1930s. However, clockwork remained the mainstay of the Hornby 0 gauge trains until 1937 and became the only power available in Liverpool-made 0 gauge trains from 1949. Competitors in the UK were Leeds Model Company and Bassett-Lowke

A factory was established in France, which developed its own range of French outline trains, but Liverpool dominated export activity elsewhere, with large numbers of Hornby trains exported to Australia, New Zealand, Argentina and Scandinavia. Even though the export models were often painted in 'foreign' liveries, Hornby trains looked very British. Hornby attempted to break into the American market by setting up a factory in 1927 in Elizabeth, New Jersey, to make American-style trains. These were colourful and attractive, but low market and only clockwork. They probably would have failed in the marketplace because several established U.S. firms could undercut them and Hornby offered no better-class goods or electric models, but the Wall Street Crash precipitated matters. In late 1929, Meccano Ltd. sold its New Jersey factory to the A. C. Gilbert Company and Hornby trains had vanished from the U.S. market by 1930. The leftover inventory was sold in Canada and in the UK and some of the tooling was reused for products in other markets.

Hornby Dublo era: 1938–1963[edit]

Logo, 1956–1961
Hornby Dublo model of an LMS Stanier Class 8F locomotive.

Meccano introduced its 00 scale trains in 1938 under the name 'Hornby Dublo'. The locomotives were diecast, and the carriages and wagons were generally made of tinplate. This was a very well planned range of electric (the original electric Hornby Dublo Locomotives ran on a third rail electric system) and clockwork models, successfully consolidating 12 V DC as the standard for OO scale and leading to the adoption of OO as a broadly accepted modelling standard in the UK, whereas much of the rest of the world adopted HO scale. Both OO and HO use the same track gauge, but the proportions are different. The range expanded quickly, but was curtailed from 1940 due to World War II, production being completely suspended in 1942. Production resumed after the war but did not reach full capacity until 1948. Clockwork models were not produced in 00 scale after the war. In 2008, a special commemorative model of LNER Class A4 4498 Sir Nigel Gresley was produced, in period packaging, to celebrate the 70th anniversary of this introduction.

Like its counterparts Bassett-Lowke and Exley in the UK and Lionel and American Flyer in the US, Hornby thrived in the first half of the decade but struggled in the late 1950s. The company was slow to recognise the threat posed by rival manufacturers (particularly Triang-Rovex)[1] and to realise the potential of plastic. In 1959, far too late, Hornby introduced two-rail track and moulded plastic rolling stock (the Super Detail series), but even then the system was complicated and difficult to use in comparison to its rivals. Meanwhile the company plugged on producing a range of very old-fashioned 0 gauge models, in 1957 completely retooling much of the range instead of taking the opportunity to discontinue it, indicative of major failings at management level.

Gauges[edit]

While Lionel thrived in the O Gauge market, American Flyer in the S gauge, and Bachmann in the HO gauge, Hornby thrived in the OO gauge since Lionels' OO gauge demand dropped in the 1940s and 1950s.

Tri-ang Hornby: 1964–1972[edit]

Logo, 1966–1972

In 1964, Lines Bros Ltd., the parent company of rival Tri-ang Railways, purchased Meccano Ltd., and merged Hornby and Tri-ang into Tri-ang Hornby.[1] The former Hornby line was discontinued in favour of Tri-ang's less costly plastic designs. The Hornby Dublo tooling was sold to G & R Wrenn, which continued to make most of the loco range and 'superdetail' rolling stock. Remaining stocks of 0 gauge were either scrapped or sold to the local retailer Hattons.

Hornby Railways: 1972–1980[edit]

Logo, 1978–1996

The Tri-ang group was disbanded in 1971 when Meccano Ltd's owner Lines Bros. filed for bankruptcy. The former Tri-ang Hornby was sold to Dunbee-Combex-Marx, becoming Hornby Railways in 1972. By 1976 Hornby was facing challenges from Palitoy and Airfix, both of which were producing high quality detailed models. Detail on the models was upgraded to make the product line more attractive to adult hobbyists.

A 16 channel command control system named Zero 1 was introduced in late 1979. Zero 1 was based on digital, not analog, technology, and as such was a forerunner to the NMRA Digital Command Control (DCC) system, which appeared in the 1990s. Advertisements claimed that 16 locomotives could be operated independently at the same time. Though an important milestone, Zero 1 was not widely successful; the controller units and decoder modules required for the locomotives were expensive, but with clean track and well serviced locos the system worked well. Control of points and other accessories was available in a very simple manner. Locomotives equipped with a Zero 1 decoder could not be used on conventional direct current systems, making it difficult to run one's locomotives on friends' layouts or club layouts. This was a common issue with command control systems in that time period. Locomotives with no decoder could not be used on a Zero 1 layout either.

The Master Control unit was discontinued in 1985, the Slave controller, Loco Modules, and accessory modules were still available until the late 1980s. The system is still used today by many modellers, highlighted by the demand on such sites like eBay for the items in the second hand market. Despite being on the market for a short time, Zero 1 had the largest installed base among command control systems in the early 1980s in North America, according to a reader survey done by Model Railroader Magazine.

Zero 1 had 3 'phased' introductions. Phase 1 = Master controller and basic system (Master controller, Slave, hand held slave unit and Loco modules) Phase 2 = Accessory control (Points, Signals etc.) Phase 3 = Micro Mimic display (Allowed for LED'S to represent status of points and signals on a Mimic display panel)

The system was mains dependent, so a 50HZ Version and 60HZ version were available (60HZ US only) Main Master unit discontinued in 1986, and finally the last time Loco Modules were listed was in the 1991 catalogue 'Limited supplies of R955 Loco module are available'. Repairs to Zero 1 units were no longer undertaken by Hornby due to them stating 'Lack of available parts required'.

In 1970s Hornby released steam-powered 3½" gauge locomotive, a model of the Stephenson's Rocket[2][3]

By 1980 the market was extremely tough and Dunbee-Combex-Marx was liquidated, placing Hornby in receivership.

Hornby Hobbies: 1980–2008[edit]

A Hornby model of a BR standard class 9F
In 2006 a Cotswold Rail Class 43 HST power car carried a livery advertising Hornby. It has since been repainted.

In 1980 Hornby became Hornby Hobbies and in 1981 a management buyout saw the company back on a sound footing. It went public in 1986.

By the early 1990s Hornby again faced competition from newcomers such as Dapol and established foreign manufacturers, including Lima and Bachmann Industries. Manufacturing was moved to Guangdong province in China in 1995, completed by 1999, cutting costs and improving quality.[4] As part of the process Hornby also bought in some of Dapol's products and also some of the old Airfix moulds (by then owned by Dapol). Train sets based on Thomas the Tank Engine and Friends and Harry Potter [5] (the "Hogwarts Express") have been particularly profitable ventures. In September 2003 Hornby released its first steam-powered 00 gauge locomotive, a model of the record-breaking Mallard. Several other "Live Steam" locomotives have now been produced.

Since then Hornby has bought Lima, an Italian model railway equipment manufacturer that had previously acquired Jouef, a French manufacturer. Some of the ex-Lima models appear in the main Hornby products list. This range is known as Hornby International. This acquisition also included the Rivarossi line of HO-scale products, also originally from Italy, and the Arnold brand of N-scale products. They also took over the Spanish model railway company Electrotren. Electrotren had been the Spanish importer for Scalextric, sold in Spain as Superslot. The takeover was at the request of the Spanish company and was not due to obvious financial problems. They have remained independent outside of the Hornby International umbrella.

With competition mainly from Bachmann Industries, and to a much lesser extent from minor and generally niche players such as the Danish model railway company Heljan, Dapol, Vi Trains and Peco, Hornby Railways now (in 2008) produce a large range of highly detailed British steam and diesel locomotives, such as the BR 9F, LNER Class A4, SR Merchant Navy, Class 60, Class 50, Class 31 and Class 08.

In November 2006, Hornby Hobbies acquired Airfix and Humbrol paints for the sum of £2.6 million.[6] The parent company, Humbrol, had gone into administration earlier that year after cashflow problems. Airfix fans had been concerned that it could be the end of the brand, but just as the name Hornby was once a tradename of Meccano, Airfix is now a successful tradename of Hornby.

In May 2008, Hornby announced the acquisition of Corgi Classics Limited, one of the world's oldest makers of collectable die-cast models of trucks, buses, cars and aeroplanes, from Corgi International Limited for £7.5million.[7][8]

Hornby Hobbies Limited 2009–present[edit]

In 2009, the Hornby Shop and Visitor Centre was in development. Christmas 2009 saw the launch of the new Hornby Shop at Margate in Kent, with the visitor centre still in production. July 2010 saw the opening of the Hornby Shop And Visitor Centre, which has proved increasingly popular since the opening day.

Collector and Enthusiasts' Groups[edit]

Pre-1964 Hornby trains have enjoyed a level of adult collector interest since the 1940s. In 1969 the Hornby Railway Collector's Association was founded to cater for this and currently enjoys a membership approaching 3000, producing 10 journals a year, as well as other literature. Publications on older Hornby and Meccano products are dominated by those published by New Cavendish Books as "The Hornby Companion Series", in particular Chris & Julie Graebe's "The Hornby Gauge 0 System" and Michael Foster's sister volume on Hornby Dublo. Triang-Hornby and later Hornby products are catered for by the Train Collectors' Association.

Product Lines[edit]

Hornby International[edit]

Brands[edit]

Jouef

Lima[edit]

Main article: Lima (models)

Lima was an Italian company that was a popular, affordable supplier of model railway material but market pressures in the mid-1990s led to Lima merging with Rivarossi, Arnold, and Jouef. When these consolidations failed and operations ceased in 2004, Hornby Railways acquired Lima's assets. As of mid 2006, a range of these products has been made available under the Hornby International brand, refitted with NEM couplings and sprung buffers and sockets for DCC decoders. Lima also had a popular OO gauge range much like Hornby, which strengthened the case for acquisition.

Skaledale[edit]

A OO-gauge railway in use, incorporating a range of "Skaledale" accessories

‘Skaledale’ is a range of resin buildings and track accessories produced for 00 gauge railways by Hornby Hobbies Ltd. Production began in 2003 when an initial range of only 6 items were distributed into the market place. The interest and demand proved so positive that the range increased the following year to include new domestic style buildings plus the introduction of station and trackside buildings.

Many of the models are similar to those of 'Lyddle End' (a range which followed 'Skaledale'), but these “N” Gauge buildings are produced to a smaller scale of 1:148.

The Skaledale range comprises station buildings, platforms, trackside accessories, shops, houses, churches, monuments and street furniture.

Forbes Outfitters and St. Andrews Church for example, provided the inspiration for their scaled down models, although others are adapted to suit a particular price point or subject. The station and trackside buildings are inspired by actual structures but again in some cases adapted to suit manufacturing constraints. Some of the station pieces were inspired by Goathland railway station.

Lyddle End[edit]

Lyddle End is the range of N scale model railway buildings for Hornby Railways. The buildings are created from high quality die cast resin and are made to represent the fictional village of Lyddle End, somewhere in England. Most of the buildings are models of GWR style buildings made out of red sandstone.

Hornby created these buildings thanks to the success of their 00 gauge buildings[citation needed], which they call Skaledale. Many of the buildings are the same as their Skaledale equivalent, except in different scales, to save the cost of designing a new model. They are generally released about 6 months to a year behind their OO counterparts. When Hornby announced their 2010 range, Lyddle End was not mentioned, presumably ended.

In Media[edit]

An attempt to build the world's longest model railway formed the final episode of James May's Toy Stories. May, who had previously identified the train set as his "absolute favourite",[9] hoped that a train would run successfully along the length of the Tarka Trail – a disused 37-mile (60 km) long railway line in North Devon.[10][11]

Hornby was heavily involved, providing the track and the prototype of their OO gauge British Rail Class 395 Javelin train. Simon Kohler, marketing manager of Hornby model railways, said that the train which travels at just 1 mile per hour (1.6 km/h) failed two miles short of Bideford station; but he also told BBC news "Even though the last locomotive gave up the ghost at Instow, we did link the track – in fact I finished it at about 2230 – so we'll just need to wait and see what Guinness make of it.[11] In April 2011 James tried again, this time against the Germans. All the trains reached their destinations and the British team won.

See also[edit]

Notes[edit]

  1. ^ a b c Brown, Kenneth Douglas. The British Toy Business: A History since 1700. Hambledon & London. pp. 183–184. ISBN 1-85285-136-8. 
  2. ^ [1]
  3. ^ [2]
  4. ^ One The Right Track, China-Britain Business Council, 2005
  5. ^ "Potter keeps Hornby profits on track". BBC News. 2005-06-05. Retrieved 2008-05-02. 
  6. ^ "Hornby snaps up Airfix for £2.6m". BBC News. 2006-11-10. Retrieved 2008-05-02. 
  7. ^ Potter, Mark (2008-05-01). "Hornby to buy Corgi". Reuters. Retrieved 2008-05-01. 
  8. ^ "Hornby to buy Corgi in £7.5m deal". BBC News. 2008-05-01. Retrieved 2008-05-01. 
  9. ^ James May's Top Toys on YouTube
  10. ^ "Recreational Infrastructure: Tarka Trail". Tarka Project. Tarka Country. Retrieved 31 July 2009. 
  11. ^ a b "James May's model railway record bid derailed by vandal attack". Daily Mail (London). 2009-08-26. Retrieved 4 September 2009. 

References[edit]

  • Foster, Michael (1980) Hornby Dublo Trains: 1938–1964: The story of the perfect table railway, Hornby Companion Series, vol. 3, New Cavendish Books, ISBN 0-904568-18-0
  • Hammond, Pat (1998). Tri-ang Hornby. The Story of Rovex. 2 1965–1971. London: New Cavendish Books. ISBN 1-872727-58-1. 
  • Hammond, Pat (2005). Hornby Railways. The Story of Rovex. 3 1972–1996. London: New Cavendish Books. ISBN 1-904562-00-0. 
  • Hornby PLC (2004) Hornby OO Scale Model Railways: Fiftieth Edition, Product catalogue: R8108, Limited anniversary edition, EAN 501-0-9634810-8-7
  • Schneider, Lewis (May 2000) Hornby's made-in-USA trains, Classic Toy Trains, vol. 13, p. 84
  • Kohler, Simon (April 2011) - Marketing Manager - Hornby Hobbies Limited

External links[edit]