Hot or Not
|Owner||Badoo Trading Limited|
|Created by||James Hong and Jim Young|
|Alexa rank||57,992 (December 2013[update])|
Hot or Not began as a rating site that allowed users to rate the attractiveness of photos submitted voluntarily by others. The site offers a matchmaking engine called 'Meet Me' and an extended profile feature called "Hotlists". It is owned by Badoo Trading Limited, and was previously owned by Avid Life Media. 'Hot or Not' was a significant influence on the people who went on to create the social media sites Facebook and YouTube.
Photos are approved by a panel of volunteer moderators, who strive to keep the site "fun, clean, and real". However, in recent times there have been changes to the moderating system, see below.
The site was founded in October 2000 by James Hong and Jim Young, two friends and Silicon Valley-based engineers. Both graduated from the University of California, Berkeley in electrical engineering, with Young pursuing a Ph.D at the time.
The site was a technical solution to a disagreement they made one day over a passing woman's attractiveness. The site was originally called "Am I Hot or Not". Within a week of launching, it had reached almost two million page views per day. Within a few months, the site was immediately behind CNET and NBCi on NetNielsen Rating's Top 25 advertising domains. To keep up with rising costs Hong and Young added a matchmaking component to their website called "Meet Me at Hot or Not", i.e. a system of range voting. The matchmaking service has been especially successful and the site continues to generate most of its revenue through subscriptions. In the December 2006 issue of Time magazine, the founders of YouTube stated that they originally set out to make a version of Hot or Not with Video before developing their more inclusive site. Mark Zuckerberg of Facebook similarly got his start by creating a Hot or Not type site called FaceMash, where he posted photos from Harvard's Facebook for the university's community to rate.
Hot or Not was sold for a rumored $20 million on February 8, 2008 to Avid Life Media, owners of Ashley Madison. Annual revenue reached $7.5 million, with net profits of $5.5 million. They initially started off $60,000 in debt due to tuition fees James paid for his MBA. On July 31, 2008, Hot or Not launched Hot or Not Gossip and a celebrity rate box (a "hot meter") – a sub division to expand their market which is run by former radio DJ, turned celebrity blogger, Zack Taylor.
As of April 1, 2012, it appears that Hot or Not has been taken over by Badoo Trading Limited, the company that owns Badoo.com. Registered users received an email on or about April 1, 2012 entitled "The new Hot or Not has arrived!".[original research?] The new service appears to be an exact replica of the default Badoo service while retaining the Hot or Not-branding. All Hot or Not accounts also have access to all other Badoo profiles, suggesting that all Hot or Not user data has simply been fed into the Badoo network. As of April 1, 2012, Hot or Not has been removed from the "Brands" page of Avid Life Media's website. Controversy surrounds the apparent reactivation of many profiles deleted at earlier dates under the previous owner. Many users who deleted accounts years ago, have found their information fully reactivated under the new owner, verifying that Hot or Not kept all profile and photo information for users requesting a formal removal from the site.
Predecessors and spin-offs
Hot or Not was claimed to have been preceded by the rating sites RateMyFace, which claimed to have been launched a year earlier in the summer of 1999, and AmIHot.com, which was claimed to have been launched in January 2000 by MIT freshman Daniel Roy. A quick and easy check on archive.org disputes both these claims.[original research?] Regardless, despite any head starts of its predecessors, Hot or Not quickly became the most popular. Since AmIHotOrNot.com's launch, the concept has spawned many imitators. The concept always remained the same, but the subject matter varied greatly. The concept has also been integrated with a wide variety of dating and matchmaking systems. In 2007 BecauseImHot.com launched and deleted anyone with a rating below 7 after a voting audit or the first 50 votes (whichever is first).
Variations on the Hot or Not concept include voting via a Condorcet method where a candidate is compared with other candidates in a series of pairwise comparisons in order to gauge their popularity. Another variation used a 4 way comparison of candidates to gauge their popularity and show a 'type' match for candidates who most closely match the average preferences shown by the user making the choices.
In 1883, Francis Galton, cousin of Charles Darwin, devised a technique called composite photography, described in detail in Inquiries in Human Faculty and its Development, which he believed could be used to identify 'types' by appearance, which he hoped would aid medical diagnosis, and even criminology through the identification of typical criminal faces. In short, he wondered if certain groups of people had certain facial characteristics. To find this answer, he created photographic composite images of the faces of vegetarians and criminals to see if there was a typical facial appearance for each. Galton overlaid multiple images of faces onto a single photographic plate so that each individual face contributed roughly equally to a final composite face. While the resultant “averaged” faces did little to allow the a priori identification of either criminals or vegetarians, Galton observed that the composite image was more attractive than the component faces. Similar observations were made in 1886 by Stoddard,[disambiguation needed] who created composite faces of members of the National Academy of Sciences and graduating seniors of Smith College. This phenomenon is now known as averageness-effect, that is the highly physically attractive tend to be indicative of the average traits of the population.
In 2005, as an example of using image morphing methods to study the effects of averageness, imaging researcher Pierre Tourigny created a composite of about 30 faces to find out the current standard of good looks on the Internet (as shown above). On the Hot or Not web site, people rate others' attractiveness on a scale of 1 to 10. An average score based on hundreds or even thousands of individual ratings takes only a few days to emerge. To make this hot or not palette of morphed images, photos from the site were sorted by rank and used SquirlzMorph to create multi-morph composites from them. Unlike projects like Face of Tomorrow where the subjects are posed for the purpose, the portraits are blurry because the source images are low resolution with differences in posture, hair styles, glasses, etc., so that here images could use only 36 control points for the morphs. A similar study was done with Miss Universe contestants, as shown in the averageness article, as well as one for age, as shown in youthfulness article.
A 2006 "hot" or "not" style study, involving 264 women and 18 men, at the Washington University School of Medicine, as published online in the journal Brain Research, indicates that a person's brain determines whether an image is erotic long before the viewer is even aware they are seeing the picture. Moreover, according to these researchers, one of the basic functions of the brain is to classify images into a hot or not type categorization. The study's researchers also discovered that sexy shots induce a uniquely powerful reaction in the brain, equal in effect for both men and women, and that erotic images produced a strong reaction in the hypothalamus.
- "Hotornot.com Site Info". Alexa Internet. Retrieved 2013-12-01.
- Levy, Steven. "The 'Hot or Not' Solution". Retrieved 9 March 2013.
- Facemash.com, Home of Zuckerberg's Facebook Predecessor, For Sale TechCrunch, October 5, 2010. Retrieved January 9, 2012.
- HotOrNot Apparently Very Hot: Acquired For $20 Million TechCrunch
- "HotOrNot: From Nothing to $20M in 7 years!". YouTube. 2007-06-15. Retrieved 2011-07-27.
- Rhodes, Gillian; Zebrowitz, Leslie, A. (2002). Facial Attractiveness – Evolutionary, Cognitive, and Social Perspectives. Ablex. ISBN 1-56750-636-4.
- Manitou (2006). Hot or Not – Attractiveness Face Scale (composite images), Flicker, May 4.
- Wittlin, Maggie, “Hot or Not – Women’s brains respond to erotic images as quickly and strongly as men’s”. Seed Magazine – Brain & Behavior, July, 13.
- Anokhin, A.P. et al. (2006). "Rapid discrimination of visual scene content in the human brain". Brain Research 1093 (1): 167–177. doi:10.1016/j.brainres.2006.03.108. PMID 16712815 doi:10.1016/j.brainres.2006.03.108
- Alan T. Saracevic (September 12, 2004). "You gotta love the enthusiasm of Jim and James". San Francisco Chronicle. Retrieved 2008-08-10.
- Michael Arrington (June 27, 2007). "HotorNot Founder James Hong Talks About Past, Future". TechCrunch. Retrieved 2007-08-10.