House Industries

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House Industries is a type foundry and design studio based in Yorklyn, Delaware.[1] The company was created in the 1990s in Wilmington, Delaware by co-founders Andy Cruz and Rich Roat.[1] The company is best known for its typeface creations, which have appeared on television (e.g. Nickelodeon's TV Land, VH1's Best Week Ever), in film (e.g. Mission: Impossible III) and on commercial products (e.g. Ann Taylor garment tag, Lucky Charms logo and Green Day's Dookie album).[1]

Founders Andy Cruz and Rich Roat met at Miller Mauro Group, Inc., a Wilmington, Del. marketing communications agency. They briefly worked for Swfte International, a Miller Mauro Group client, before leaving to form Brand Design Co., Inc in 1993. Cruz and Roat formed House Industries in late 1993.

The company goes to elaborate lengths to promote its typefaces including creating chairs, pillows and various other items inspired by the typefaces they sell. In one promotion they created the fictional character René Albert Chalet and promoted him as the creator of a new typeface Chalet.[2] In February 2010 LAS Magazine wrote about the company's Eames Century Modern Collection, a project done in collaboration with the estate of architects Charles and Ray Eames.[3]

Its first ever West Coast exhibition showcasing its history is running at Chapman University's Guggenheim Gallery from February 6 to March 9, 2012.[4]

References[edit]

  1. ^ a b c Ryan Cormier (May 24, 2006). "Del. design studio makes mark from print to film". The News Journal. p. B10. 
  2. ^ VanderLans, Rudy (2004-12-20). "It’s a thin line: A Review of House Industries". Speak Up. Retrieved 2007-07-24. 
  3. ^ LAS House Industries Eames Century Modern article
  4. ^ Photo-Letting Exhibition

External links[edit]