House of Hackney

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House Of Hackney
Private company
Industry Retail
Genre Brand
Founded 2010
Founder Javvy M Royle and Frieda Gormley
Headquarters London, United Kingdom
Products Luxury British goods
Services Fashion and homeware made in England

House Of Hackney is a clothing and interiors label specialising in British made goods with a store on Shoreditch High Street, based in the East London shopping district of Central London. It plays on traditional English design [1] and the products, with the exception of the Italian bed linens, are made in Britain.[2]


Early history[edit]

House of Hackney is a print-based lifestyle brand.[3] Founded in London in 2010 [4] as an interiors label by husband and wife team[5] Javvy M Royle and Frieda Gormley. House of Hackney's interior and homeware range includes the Dalston Rose print which was nominated for Best British Pattern Design 2011.[6] Label co-founder Frieda Gormley previously worked as a buyer at Topshop.[7] House of Hackney products range from eiderdowns and dressing screens to fine bone china and lampshades. [8] The label expanded its product range to include retail fashion after US concept store Opening Ceremony invited House of Hackney to create a clothing collection in the brands signature prints. Having started off as an interiors brand, Javvy Royle and Frieda Gormley took their homeware prints into the garment realm.[9]


Along with a permanent space at Liberty (department store) House of Hackney opened it’s flagship store in the heart of Shoreditch [10] A theme running through all of the product range is that it is all made in the UK and, where possible, in London.[11] In December 2013 House of Hackney designed one of the 5 Christmas trees situated around Hackney as part of the Hackney London Borough Council's 'Make Hackney Sparkle Campaign'.[12] With an aesthetic influenced by English heritage, albeit with a thoroughly modern interpretation, it was paramount to the founder’s vision that British-made materials and manufacturing would be used, keeping production close to home and supporting small traditional industries and creating local employment.[13] In December House of Hackney designed a capsule collection for The 18 piece collaboration with, entitled ‘Dalston Tart’, mixed the label’s London Rose print with traditional Tartan.[14]

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