Houston's Restaurant

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Houston's Restaurant
Type Wholly owned subsidiary
Industry Restaurants
Genre Casual Fine Dining
Founded 1977
Founders George Biel
Headquarters Beverly Hills, California, U.S.
Area served United States
Products American cuisine
Parent Hillstone Restaurant Group
Website Hillstone.com

Houston's Restaurant is an upscale American casual dining restaurant chain. The main corporate Hillstone office is based in Beverly Hills, California. There are 19 Houston's locations in 10 states.[1]

Company profile[edit]

The first Houston's restaurant was launched by current owner and CEO George Biel in 1977 in Nashville, TN.[2] [3] The corporate company, Hillstone Restaurant Group was founded in 1976. Gulfstream, Bandera, Rutherford Grill, Palm Beach Grill, Cherry Cheek Grill, Los Altos Grill, Woodmont Grill, R+D, Hillstone, South Beverly Grill, East Hampton Grill, White House Tavern and Houston’s are the restaurants owned under the Hillstone Restaurant Group.[4] As of 2012, the group owns and operates 47 restaurants under 13 different brands in the United States.

Reviews[edit]

Zagat gave the restaurant high marks and remarked on its '"vibrant”, “modern” setting matched with a “lively bar scene”; “seamless”, “tag-team” service".'[5]

Name change of certain locations[edit]

Since 2009, several Houston's locations around the US have changed their names to Hillstone. There is speculation that the change was made to avoid federal menu-labeling requirements on menus for restaurants with 20 locations or more as a part of the Affordable Care Act. The renaming of locations in New York City may suggest wishing to avoid that city's requirement that chains publish calorie counts on menus. The company maintains the changes are in keeping with a long-term strategy of disassociating from the chain image to remain a niche player in the industry. The practice of changing restaurant names is not a new strategy for the company, which has similarly converted several Banderas to locally named Grills, all predating state and federal regulations. The company argues that the name change was based on rebranding with a focus on more regional and less standardized fare.[6][7]

References[edit]

External links[edit]