|Headquarters||Palo Alto, CA, USA|
|Founder(s)||Adi Tatarko and Alon Cohen|
|Industry||Remodeling and Interior design|
|Alexa rank||232 US|
|Users||25 million+ monthly unique visitors|
Houzz is a web site and online community about architecture, interior design and decorating, landscape design and home improvement. The Houzz platform and mobile apps feature interior and exterior home photos, articles written by architects, interior designers and home design experts, product recommendations, and a user forum. The company was founded in 2009 and is based in Palo Alto, California.
Houzz co-founders Adi Tatarko and Alon Cohen launched the site in February 2009 as a result of their own remodeling project. Tired of cutting pages out of magazines for their inspiration file, they created an online photo database for people in the process of building, remodeling and decorating. In November 2010, Houzz released an app for the iPad. The Android version of the app was released in December 2012. By August 2013, the iPhone/iPad apps had been downloaded millions of times and the website featured millions of images.
In September 2010, Tatarko and Cohen secured $2 million in first-round funding and began hiring a staff for their office in Palo Alto. The round was led by Oren Zeev, from Orens Capital who joined Houzz's Board of Directors. In 2011, Houzz secured $11.6 million in a Series B round led by Sequoia Capital and other investors. Alfred Lin, a VC at Sequoia and former senior executive at Zappos, joined Houzz’s board of directors. In 2013, Houzz announced a Series C of $35 million led by NEA and GGV capital, with participation by Sequoia Capital, Comcast Ventures, KPCB and David Sacks. In 2014, Houzz announced it had closed a $165 million financing round, led by Sequoia with participation from existing investors Oren Zeev, New Enterprise Associates (NEA), GGV Capital and Kleiner Perkins Caufield & Byers (KPCB), as well as new participants DST Global and T. Rowe Price.
Home design photo database
As of December 2014, there were millions of images of home interiors and exteriors on Houzz. Homeowners browse photos by room, style and location, and bookmark photos in personal collections the site calls “ideabooks.” Images had been added to ideabooks hundreds of millions of times. Users can click on an image to learn more about the designer, ask a question, and learn about products tagged in the photos.
An editorial staff in Palo Alto and contributors write daily design articles for the Houzz homepage and newsletters.
CNN named Houzz App of the Week, calling it "The Wikipedia of interior and exterior design sites". The magazine Real Simple called Houzz "the online equivalent of clipping décor images from magazines". Bloomberg Businessweek called Houzz "An online antidote to the housing bust." Architectural Digest wrote, "This app will stoke your imagination." TechCrunch wrote, "Houzz appears to be a decent idea that's been executed well." The Mercury News wrote, "You'll find ,,, ideas for your swipe file there that you and your architect can both contribute to and comment on." The Wall Street Journal said “Houzz is ... a well of inspiration at the tip of your swiping fingers" and asserted that the app is one of the few nongame apps on iOS that have a 5 star rating.
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