How Does It Feel To Be Loved?

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How Does It Feel To Be Loved? (often abbreviated to HDIF) is a London-based night club which predominately plays indie pop, Northern Soul and Motown music. On the club's website, founder Ian Watson explains: "We love pop, we love guitars that jangle, we love foot stomping melodies and huge choruses." The club's name is taken from the lyrics to The Velvet Underground song "Beginning to See the Light".

Watson, a former Melody Maker journalist,[1] began the night in April 2002 at the Buffalo Bar in Islington. It is currently based at the Canterbury Arms, Brixton, and The Phoenix in Cavendish Square, and usually runs on the first Friday and third Saturday of each month.

Contents

[edit] Notable DJs

Guest DJs have included :

[edit] Live shows

Since July 2005, HDIF has promoted live shows under the HDIF Presents banner. Bands featured have included:

In September 2006, HDIF's spin-off record label was launched with the release of the 19-track compilation The Kids At The Club [3] and featured many of the acts who had played or DJ'd at HDIF nights.

The label has since gone on to release albums by Butcher Boy,[4] Saturday Looks Good To Me, Antarctica Takes It!, Cats On Fire and Pocketbooks.

In June 2010, the first HDIF Podcast was recorded. Featuring songs played at the most recent club night, it featured the club's trademark mixture of indiepop and soul.

In December 2010, HDIF was part of the line up for Bowlie 2, the music festival curated by Belle & Sebastian.[5]

In July 2011, the anthropologist Wendy Fonarow cited HDIF in her Indie Professor column in The Guardian. Discussing the differences between American and British indie music, she commented: "Indie is the diminutive of independent and often has names that are self-conscious, small and innocent: Sarah, Heavenly, Postcard, Fierce Panda, Mute or How Does it Feel to Be Loved?"[6]

In September 2011, HDIF was part of the line up for the End Of The Road Festival, playing two sets: one in the afternoon for children at the Forest Disco, and a late night set for adults, also at the Forest Disco.

Elizabeth Morris of Allo Darlin' stated in an interview in the End Of The Road festival programme that the band's initial ambition was to have one of their songs played at HDIF. She later revealed: "This club inspired a lot of our songs, including 'Dreaming' and 'Polaroid Song'."

[edit] External links

[edit] References

  1. ^ http://www.ianwatsonuk.com/
  2. ^ http://indiemp3couk.wordpress.com/2009/10/20/god-help-the-girl-to-be-supported-by-pocketbooks/
  3. ^ http://pitchfork.com/reviews/albums/9349-the-kids-at-the-club/
  4. ^ http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/cd_reviews/article6068060.ece
  5. ^ http://www.atpfestival.com/artist/howdoesitfeel.php
  6. ^ http://www.guardian.co.uk/music/musicblog/2011/jul/28/indie-professor
Major London nightclub venues

Coordinates: 51°27′51″N 0°6′45″W / 51.46417°N 0.1125°W / 51.46417; -0.1125

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