How Does It Feel To Be Loved?
How Does It Feel To Be Loved? (often abbreviated to HDIF) is a London-based nightclub, which predominately plays indie pop, Northern Soul and Motown music. On the club's website, founder Ian Watson explains: "We love pop, we love guitars that jangle, we love foot stomping melodies and huge choruses." The club's name is taken from the lyrics to The Velvet Underground song "Beginning to See the Light".
Watson, a former Melody Maker journalist, began the night in April 2002 at the Buffalo Bar in Islington. It is currently based at the Canterbury Arms, Brixton, and The Phoenix in Cavendish Square in the West End. The club nights take place on the first Friday and third Saturday of each month.
Guest DJs have included :
- Belle & Sebastian's Stuart Murdoch
- The Smiths producer Stephen Street
- The Wedding Present's David Gedge
- Camera Obscura singer Tracyanne Campbell and bass player Gavin Dunbar
- Felt singer Lawrence
- Teenage Fanclub's Norman Blake
- Dexys Midnight Runners singer Kevin Rowland
- Dan Treacy of the Television Personalities
- St Etienne's Bob Stanley
- Darren Hayman of Hefner
- Paul Court of The Primitives
- The Clientele singer Alasdair Maclean
- Amelia Fletcher of Talulah Gosh
- Theaudience founder Billy Reeves
- Chelsea and Everton footballer Pat Nevin
- The Pains Of Being Pure At Heart
Since July 2005, HDIF has promoted live shows under the HDIF Presents banner. Bands featured have included:
- Language of Flowers
- Saturday Looks Good To Me
- Lucky Soul
- The Gresham Flyers
- Darren Hayman
- Tilly And The Wall
- I'm From Barcelona
- Butcher Boy
- Brontosaurus Chorus
- Allo Darlin'
- This Many Boyfriends
- Cats On Fire
- The Band of Holy Joy
- White Town
- Standard Fare
- Veronica Falls
- The Lodger.
- God Help The Girl 
- The Popguns
- The Pooh Sticks
In September 2006, HDIF's spin-off record label was launched with the release of the 19-track compilation The Kids At The Club  and featured many of the acts who had played or DJ'd at HDIF nights.
In June 2010, the first HDIF Podcast was recorded. Featuring songs played at the most recent club night, it featured the club's trademark mixture of indiepop and soul.
In July 2011, the anthropologist Wendy Fonarow cited HDIF in her Indie Professor column in The Guardian. Discussing the differences between American and British indie music, she commented: "Indie is the diminutive of independent and often has names that are self-conscious, small and innocent: Sarah, Heavenly, Postcard, Fierce Panda, Mute or How Does it Feel to Be Loved?"
In 2011, 2012 and 2013, HDIF was part of the line up for the End Of The Road Festival, playing two sets: one in the afternoon for children at the Forest Disco, and a late night set for adults, also at the Forest Disco.
Elizabeth Morris of Allo Darlin' stated in an interview in the End Of The Road festival programme that the band's initial ambition was to have one of their songs played at HDIF. She later revealed: "This club inspired a lot of our songs, including 'Dreaming' and 'Polaroid Song'."
- "Ian Watson - Music, film, comedy and travel journalist based in London". Ianwatsonuk.com. Retrieved 2012-05-28.
- [dead link]
- "Various Artists: The Kids at the Club | Album Reviews". Pitchfork. 2006-09-27. Retrieved 2012-05-28.
- Philippe Naughton Last updated at 4:14PM, 28 May 2012. "The Times | UK News, World News and Opinion". Entertainment.timesonline.co.uk. Retrieved 2012-05-28.
- "How Does It Feel To Be Loved? DJs - All Tomorrow's Parties". Atpfestival.com. Retrieved 2012-05-28.
- Fonarow, Wendy (2011-07-28). "Ask the indie professor: why do Americans think they invented indie? | Music | guardian.co.uk". Guardian. Retrieved 2012-05-28.
- Official website
- HDIF record label
- Indie Travel Guide - HDIF guide to indie scenes around the world
- Guardian Unlimited feature on indie pop
- Observer feature on indie pop