How Does It Feel to Be Loved?

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How Does It Feel To Be Loved? (often abbreviated to HDIF) is a London-based nightclub, which predominately plays indie pop, Northern Soul and Motown music. On the club's website, founder Ian Watson explains: "We love pop, we love guitars that jangle, we love foot stomping melodies and huge choruses." The club's name is taken from the lyrics to The Velvet Underground song "Beginning to See the Light".

Watson, a former Melody Maker journalist,[1] began the night in April 2002 at the Buffalo Bar in Islington.

From November 2003, HDIF took place on the first Friday of every month at the Canterbury Arms, Brixton. The final HDIF at the Canterbury Arms took place in June 2014. By this time, HDIF had become "Brixton's longest running indie club night". [2]

From June 2005, HDIF also took place on the third Saturday of every month at The Phoenix in Cavendish Square in the West End. The final HDIF at The Phoenix took place in May 2014.

From June 2014 onwards, HDIF returned to the Buffalo Bar, as a monthly night, taking place on the third Friday of every month.

Notable DJs[edit]

Guest DJs have included :

Live shows[edit]

Since July 2005, HDIF has promoted live shows under the HDIF Presents banner. Bands featured have included:

In September 2006, HDIF's spin-off record label was launched with the release of the 19-track compilation The Kids At The Club [3] and featured many of the acts who had played or DJ'd at HDIF nights.

The label has since gone on to release albums by Butcher Boy,[4] Saturday Looks Good To Me, Antarctica Takes It!, Cats On Fire and Pocketbooks.

In June 2010, the first HDIF Podcast was recorded. Featuring songs played at the most recent club night, it featured the club's trademark mixture of indiepop and soul.

In December 2010, HDIF was part of the line up for Bowlie 2, the music festival curated by Belle & Sebastian.[5]

In July 2011, the anthropologist Wendy Fonarow cited HDIF in her Indie Professor column in The Guardian. Discussing the differences between American and British indie music, she commented: "Indie is the diminutive of independent and often has names that are self-conscious, small and innocent: Sarah, Heavenly, Postcard, Fierce Panda, Mute or How Does it Feel to Be Loved?"[6]

In 2011, 2012 and 2013, HDIF was part of the line up for the End Of The Road Festival, playing two sets: one in the afternoon for children at the Forest Disco, and a late night set for adults, also at the Forest Disco.

Elizabeth Morris of Allo Darlin' stated in an interview in the End Of The Road festival programme that the band's initial ambition was to have one of their songs played at HDIF. She later revealed: "This club inspired a lot of our songs, including 'Dreaming' and 'Polaroid Song'."

After a break of three years, the HDIF label was revived in 2013, with the release of the debut album by Haiku Salut, titled Tricolore.


  1. ^ "Ian Watson - Music, film, comedy and travel journalist based in London". Retrieved 2012-05-28. 
  2. ^
  3. ^ "Various Artists: The Kids at the Club | Album Reviews". Pitchfork. 2006-09-27. Retrieved 2012-05-28. 
  4. ^ Philippe Naughton Last updated at 4:14PM, 28 May 2012. "The Times | UK News, World News and Opinion". Retrieved 2012-05-28. 
  5. ^ "How Does It Feel To Be Loved? DJs - All Tomorrow's Parties". Retrieved 2012-05-28. 
  6. ^ Fonarow, Wendy (2011-07-28). "Ask the indie professor: why do Americans think they invented indie? | Music |". Guardian. Retrieved 2012-05-28. 

External links[edit]

Coordinates: 51°27′51″N 0°6′45″W / 51.46417°N 0.11250°W / 51.46417; -0.11250