How to Make It in America
|How to Make It in America|
|Created by||Ian Edelman|
Eddie Kaye Thomas
|Opening theme||"I Need a Dollar" by Aloe Blacc|
|Country of origin||United States|
|No. of seasons||2|
|No. of episodes||16 (List of episodes)|
|Executive producer(s)||Mark Wahlberg
|Running time||24-30 minutes|
|Picture format||1080i (16:9 HDTV)|
|Original run||February 14, 2010– November 20, 2011|
How to Make It in America is an American comedy-drama television series that ran on HBO from February 14, 2010, to November 20, 2011. The series follows the lives of Ben Epstein (Bryan Greenberg) and his friend Cam Calderon (Victor Rasuk) as they try to succeed in New York City's fashion scene. The show's second season premiered on October 2, 2011.
On December 20, 2011, HBO announced the cancellation of the show citing failure to generate a large audience and buzz. Executive producer Mark Wahlberg expressed hope in an interview for GQ magazine in January 2012 that the show would return on another network.
How to Make It in America followed two enterprising twenty-somethings hustling their way through New York City's fashion scene, determined to achieve their vision of the American Dream. Trying to make a name for themselves in the city's competitive fashion scene, Ben Epstein and his friend and business partner Cam Calderon use their street knowledge and connections to make their way up. With the help of their well-connected friend Domingo and Cam's cousin Rene, who has ambitions of his own—a new energy drink called Rasta-Monsta—the burgeoning entrepreneurs set out to make it big. They experience success and challenges.
Cast and characters
- Bryan Greenberg as Ben Epstein
- Victor Rasuk as Cam Calderon
- Lake Bell as Rachel Chapman
- Eddie Kaye Thomas as David "Kappo" Kaplan
- Scott 'Kid Cudi' Mescudi as Domingo Brown
- Luis Guzmán as Rene Calderon
- Shannyn Sossamon as Gingy Wu (Season 1)
- Gina Gershon as Nancy Frankenburg (Season 2)
- Nicole LaLiberte as Lulu (Season 2)
- Julie Claire as Robin (Season 2)
- Joe Pantoliano as Felix De Florio (Season 2)
- Eriq La Salle as Everton Thompson (Season 2)
- James Ransone as Tim
Ian Edelman wrote the pilot, which the Entourage crew of Mark Wahlberg, Stephen Levinson, Rob Weiss and Julian Farino executive produced. Edelman and Jada Miranda were also executive producers. "This show is a fun ride through the downtown scene, examining the cross section of people and how they relate to the relevant subcultures in NYC," Weiss, who was executive producing the pilot, told the Hollywood Reporter.
The opening title sequence was created by Isaac Lobe and directing duo Josh & Xander and produced by @radical.media. The theme song, "I Need a Dollar", was performed by Aloe Blacc of Stones Throw Records. Shot in New York City, the sequence comprises a video and photography montage, bringing together the show's underlying themes of "grit, hunger, ambition, the multicultural whirl of New York and the culture-transcending pursuit of the almighty dollar".
Season 1 (2010)
|Title||Directed by||Written by||Original air date||U.S. viewers
|1||1||"Pilot"||Julian Farino||Story by: Ian Edelman
Teleplay by: Ian Edelman and Rob Weiss
|February 14, 2010||N/A|
|When his skateboard-deck business venture hits the wall, 20-something graphic designer Ben agrees to fund a "sure thing" leather jacket hustle proposed by his good-times best friend, Cam. The partner's scheme morphs into downright desperation when Cam's cousin Rene gets out of jail, looking for payback of an old loan. Meanwhile, Ben is bummed to discover that his ex-girlfriend Rachel is now dating a hot hotelier named Darren, and finds little comfort in his horny pursuit of a sexy young thing during her late-night party. With Rene threatening bodily injury if Cam and Ben don't pay back the loan, a schoolmate-turned hedge-fund millionaire named David Kaplan ends up saving the day at least for the moment.|
|2||2||"Crisp"||Julian Farino||Rob Weiss||February 21, 2010||N/A|
|Using $3,000 they got via yet another (very) high-interest loan from Rene, Ben and Cam buy up a roll of (hot) premium-denim material, then hit a series of dead ends in their search to find a manufacturer to make samples of their "Crisp" brand of retro-70s jeans. Along the way they parlay a crashed late-night dinner with a top fashion designer into a brainstorming meeting that may, or may not, hold the key to their entrepreneurial success. Meanwhile, both Ben and Rachel realize that they haven't totally moved on and vow to try harder in the future.|
|3||3||"Paper, Denim + Dollars"||Julian Farino||Ian Edelman||February 28, 2010||N/A|
|Rene tries to buy out his marketing partners. Rachel rethinks her future after reconnecting with a friend, who returned from Africa. Ben and Cam work on finding a tailor and money to make a sample of their designed jeans.|
|4||4||"Unhappy Birthday"||Julian Farino||Ian Edelman & Norman Morril||March 7, 2010||N/A|
|Edie, Rachel's boss, is throwing her a birthday party, and Ben is upset to learn that Rachel's new boyfriend Darren is going to attend it. Ben tries to occupy his time by hanging out with Kaplan, Cam, and Domingo.|
|5||5||"Big in Japan"||Joshua Marston||Arty Nelson & Donal Lardner Ward & Rob Weiss||March 14, 2010||N/A|
|Ben and Cam meet with Haraki, a Japanese buyer, but their sample jean didn't turn out the way they had wanted. But Haraki likes Ben's tee that he designed back in high school and Haraki orders 300 pieces for Wednesday. Rene has trouble locating a huge pile of cash. Rachel and Darren experiment with Ecstasy, which results in Darren kissing men, dogs and other women. Darren loses some of Rachel's respect and she starts to fancy Ben again.|
|6||6||"Good Vintage"||Jonathan Levine||Seth Zvi Rosenfeld & Ian Edelman||March 21, 2010||0.83|
|Ben and Cam worry about filling their quota for Haraki, but a retail employee Julie helps them out. After a ride together, Darren asks Rachel to move in with him. Also, Rene wants to confront the man who stole his money.|
|7||7||"Keep On Truck'n"||Danny Leiner||Sarah Treem & Rob Weiss||March 28, 2010||0.57|
|Ben and Julie get closer. Ben and Cam agree to help Rene out with handing out the Rasta Monsta drink and Rene works on getting more distributing rights for the drink. Rachel starts to miss Ben.|
|8||8||"Never Say Die"||Julian Farino||Ian Edelman & Rob Weiss||April 4, 2010||0.64|
|Cam suspects Rene of having something to do with the theft of the Rasta Monsta truck. Rachel makes a life-changing decision.|
Season 2 (2011)
|Title||Directed by||Written by||Original air date||U.S. viewers
|9||1||"I'm Good"||Julian Farino||Ian Edelman||October 2, 2011||0.47|
|Ben and Cam return to New York City from their trip to Japan and start organizing a pop-up shop party to advertise Crisp. Things take a turn for the worse when Ben gets too intoxicated smoking marijuana and the duo end up missing their big show. Rachel comes back to NYC from Africa.|
|10||2||"In or Out"||Julian Farino||Jill Soloway||October 9, 2011||0.46|
|Ben and Cam try to find a more experienced sales representative for their clothing brand. Rachel gets a new job but the post unnerves her. Rene gets hooked on the idea of launching a promotional campaign for his Rasta-Monsta drink with a skateboarding stunt performance and soon chooses the suitable stuntman.|
|11||3||"Money, Power, Private School"||Simon Cellan Jones||Vince Calandra||October 16, 2011||0.63|
|Cam meets Lulu's father, Felix, a well-known artist who invites Cam to taste his pasta. Rene sets up his video shoot that will feature Debbie in short shorts, focusing of her behind; she brings her daughter to watch. Ben asks Julie the ultimate question, "Are we cool?" Rachel and Domingo go a few steps down the road to romance, and Nancy asks Ben and Cam to design the class T-shirt for a private middle-school graduation.|
|12||4||"It's Not Even Like That"||Julian Farino||Seth Zvi Rosenfeld||October 23, 2011||0.48|
|Relationships: a wedding, romances, a breakup, and an upset stomach. Kappo worries about a wedding toast he's to give. Rachel gives Ben a gift she's brought from Paris; he makes it clear he wants a platonic relationship. They go to a wedding together on Long Island and have great time. Where does that leave Domingo? Rene's video has gone viral so he needs cash to pay for a large order of Rasta Monsta - but he's spent his stash on a gift for Debbie. Nancy comes through for CRISP but she wants newer photos of their line, so Cam approaches Felix, looking for a big favour.|
|13||5||"Mofongo"||Miguel Arteta||Arty Nelson & Donal Lardner Ward||October 30, 2011||0.57|
|Ben and Cam charm two young out-of-towners; Rene tries to make amends with Debbie; Rachel goes from lost to alive in a single day.|
|14||6||"I'm Sorry, Who's Yosi?"||Simon Cellan Jones||Ariel Schrag||November 6, 2011||0.58|
|Nancy sets Ben and Cam up with a manufacturer; Rachel pursues an edgy story; Rasta Monsta incites protest.|
|15||7||"The Friction"||Danny Leiner||Jill Soloway||November 13, 2011||0.56|
|Ben and Cam debate CRISP's future; Rene tracks down the origin of the Rasta Monsta tincture; Rachel celebrates a setback.|
|16||8||"What's in a Name?"||Simon Cellan Jones||Ian Edelman||November 20, 2011||0.56|
|Ben looks to stitch CRISP back together. Domingo and Cam try to clear the Rasta Monsta name; Rachel gets advice from Edie.|
The first season received mixed reviews. It currently has a score of 59/100 on review aggregator Metacritic. David Hinkley of the New York Daily News gave the show a positive review, giving the show 4/5 stars, and calling it a "winner". Brian Lowry of Variety was doubtful of the series, stating "barring a dramatic leap in quality" it probably wouldn't last on pay cable. Mark Perigard of the Boston Herald wrote critically, saying "this sad sack of a show plays like an East Coast, economically challenged version of his HBO hit Entourage.” Randee Dawn of The Hollywood Reporter said the show "isn't as textured and riveting as it thinks it is". Other reviews, however, favored the show in comparison to Entourage.
The second season opened to much more positive reviews and currently holds a Metascore of 79/100.  Maureen Ryan of Huffington Post wrote the show has "a little more discipline and focus than they did in season 1."  Phillip Maciak of Slant Magazine also added that the show is "anchored by gorgeous production design and the pop naturalism of its performances, How to Make It in America dramatizes this particular cultural moment with uncommon style and a little grace as well." 
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- "How to Make It in America: Season 2". Metacritic (New York).
- Ryan, Maureen (September 30, 2011). "Review: 'How to Make It in America' Brings a Scruffy Energy to Season 2". Huffington Post (New York).
- Maciak, Philip (September 30, 2011). "'How to Make It in America' Season 2". Slant Magazine (New York).
- Official website
- How to Make It in America at the Internet Movie Database
- How to Make It in America at TV.com