Hoyo de Monterrey

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The Hoyo de Monterrey logo.

Hoyo de Monterrey is the name of two brands of premium cigar, one produced on the island of Cuba for Habanos SA, the Cuban state-owned tobacco company, and the other produced in Honduras by General Cigar Company, now a subsidiary of Swedish Match.

History[edit]

In 1831, Don José Gener y Batet emigrated to Cuba from Spain at the age of thirteen, where he worked on his uncle's plantation in Vuelta Abajo. Twenty years later, he would open his own cigar factory in Havana and begin producing his own cigar line, La Escepción. In 1865, after using his factory's profits to acquire one of the best tobacco farms in Vuelta Abajo, he registered a cigar line named for it: Hoyo de Monterrey.

Literally translating from Spanish to English as "the hole of Monterrey" in reference to the concave terrain favored by growers of premium tobacco, the brand became incredibly popular, especially in the British market, and José Gener's factory subsequently became one of the largest factories in Cuba. In 1900, Gener died in Spain and his daughter Lutgarda Gener took over the business and it would stay in the family for another thirty years.

In 1931, the Gener family sold their cigar brands in order to focus more on their sugar cane properties. The firm of Fernández, Palicio y Cía bought the Hoyo de Monterrey and La Escepción brands and added them to their impressive lineup, which already included Punch and Belinda. Around this time in the 1940s, the Le Hoyo series (along with the Chateaux series which would later be used to create the Davidoff cigar line) was created for Swiss distributor A Dürr Co.. After the death of partner Ramón Fernández, Fernando Palicio became sole proprietor of the business and by 1958 his cigar lines accounted for 13% of all Havana cigar exports.

After the government of Cuba unilaterally expropriated the company from its legitimate owners, Fernando Palicio voluntarily left Cuba for Florida. He subsequently sold his cigar lines to the Villazon family, which continued to make Punch, Hoyo de Monterrey, and Belinda cigars in their Tampa, Florida factory from Honduran tobacco for the American market.

Hoyo de Monterrey continued production in Cuba and in Honduras and is still a popular, globally marketed Cuban cigar line. Among connoisseurs, the Épicure No. 2, Double Coronas, and Le Hoyo series are particularly prized.

Being a globally marketed brand, Hoyo de Monterrey has been chosen for Habanos' annual Edición Limitada releases since 2000. Of interesting note is the Particular, which had some production problems during the first Edición Limitada lineup in 2000 with few of the cigars getting out to vendors. This prompted Habanos to release it again the next year, the only Edición Limitada cigar so far to have had this happen. In 2004, a new size was added to the Hoyo de Monterrey line, the Petit Robusto, which also wore a slightly redesigned Hoyo de Monterrey cigar band.

Hoyo de Monterrey also produces two machine-made cigarillos: the Mini and the Midi.

Vitolas in the Hoyo de Monterrey Line[edit]

a cabinet box of Hoyo de Monterrey Petit Robustos

The following list of vitolas de salida (commercial vitolas) within the Hoyo de Monterrey marque lists their size and ring gauge in Imperial (and Metric), their vitolas de galera (factory vitolas), and their common name in American cigar slang.

Hand-Made Vitolas

  • Churchill - 7" × 47 (178 × 18.65 mm), Julieta No. 2, a churchill
  • Corona - 5⅝" × 42 (143 × 16.67 mm), Corona, a corona
  • Coronation - 5⅛" × 42 (130 × 16.67 mm), Petit Corona, a petit corona
  • Double Corona - 7⅝" × 49 (194 × 19.45 mm), Prominente, a double corona
  • Épicure No. 2 - 4⅞" × 50 (124 × 19.84 mm), Robusto, a robusto
  • Épicure No. 1 - 5⅝" × 46 (143 × 18.26 mm), Corona Gorda, a grand corona
  • Palma Extra - 5½" × 40 (140 × 15.88 mm), Crema, a corona
  • Petit Robusto - 4⅛" × 50 (105 × 19.84 mm), Petit Robusto, a petit robusto

The Le Hoyo Series

  • Le Hoyo des Dieux - 6⅛" × 42 (156 × 16.67 mm), Corona Grande, a long corona
  • Le Hoyo du Député - 4⅜" × 38 (111 × 15.08 mm), Trabuco, a short panetela
  • Le Hoyo du Gourmet - 6¾" × 33 (171 × 13.10 mm), Palma, a slim panetela
  • Le Hoyo du Maire - 3⅞" × 30 (98 × 11.91 mm), Entreacto, a small panetela
  • Le Hoyo du Prince - 5⅛" × 40 (130 × 15.88 mm), Almuerzo, a corona
  • Le Hoyo du Roi - 5⅝" × 42 (143 × 16.67 mm), Corona, a corona

Edición Limitada Releases

  • Particular (2000 and 2001) - 9¼" × 47 (235 × 18.65 mm), Gran Corona, a grand corona
  • Pirámide (2003) - 6⅛" × 52 (156 × 20.64 mm), Pirámide, a pyramid
  • Épicure Especial (2004) - 5½" × 50 (140 × 19.84 mm), Gordito, a robusto extra
  • Regalos (2007) - 5⅓" × 46 (135 × 18.26 mm), Regalo, a corona extra

Trivia[edit]

  • Red Auerbach was famous for smoking a Hoyo de Monterrey "victory cigar" before the end of basketball games of the Boston Celtics, the NBA team he worked for as a coach and executive from 1950 to 1997 and again from 2001 until his death in 2006.

Footnotes[edit]

Further reading[edit]

  • Min Ron Nee, An Illustrated Encyclopaedia of Post-Revolution Havana Cigars. Hong Kong: Interpro Business Corp., 2003.

External links[edit]

See also[edit]