It was published by Ray Gun Publishing, Inc. based in Santa Monica, California and owned by Time Warner. It was launched in 1994 as a new business venture concept in a mixed music sample marketing/publishing format. huH was edited by Ray Gun Publishing Editorial Director Mark Blackwell and was designed by Vaughan Oliver and Jerome Curchod. The magazine's editorial staff also included writer Dean Kuipers.
Initially, the magazine came packaged in a prototype sent by mail that included the square-ish magazine and a VHS tape with videos by artists mentioned in the magazine, all boxed up in styrofoam and sealed in plastic wrap. After marketing stabilization and a format change, the magazine included sampler CDs released on a monthly basis by genre while reviews were contained within the magazine. The format then changed to a numbered sequence with all sample songs on one CD per month.
The magazine also included a letters section with a mostly youth audience, news briefs, and cartoons. Its large, almost square design distinguished it among other publications.
huH stopped circulating in the late 1990s.