|Headquarters||San Francisco, CA, USA|
Paul Edmondson, Founder and CEO.
HubPages is a user generated content, revenue-sharing website. On December 7, 2013, the website published data that showed that the website consisted of 910,106 "Hubs" (magazine-style articles on a specific topic), 73,969 published users, and 2,498,967 forum posts.
The site launched on August 6, 2006, funded by a US$2 million investment from Hummer Winblad. The three founders, Paul Edmonson, Paul Deeds, and Jay Reitz, are former employees of Microsoft amd were part of the successful startup MongoMusic.
In May 2010, HubPages was recognized as one of the “2010 Hottest Silicon Valley Companies” by business data and information research company Lead411. According to Quantcast, HubPages has become one of the 50 most-visited U.S. sites on the Internet. In a November 2013 Quantcast monthly report, the website received around 16.1 million unique U.S. visits and over 30.9 million unique global visits, with more users accessing the site from computer browsers than with mobile devices.
HubPages is a social content community for writers. Members (known as "Hubbers") are given their own free sub-domain, where they can post Hubs. Members are encouraged to enrich their text by embedding videos, external links, reader surveys, photos and maps, and providing a comments box for reader feedback. Members retain all intellectual property rights to their Hubs and can delete them at any time. Revenue is earned through advertising on Hubs, including HubPages' own Advertising Program, Google AdSense, eBay and Amazon.com.
A Hub is typically a discrete magazine-style article, longer than a blog post, and covers a specific subject in a fairly significant manner (usually 400 to 1,500 words). A Hub is not continually added to over time like a blog (although Hubbers often "tweak" Hubs to improve their earning capacity or to update information). A member would be more likely to write separate Hubs and interlink them using the "Group" feature to write numerous posts about a single subject.
Following the website's launch, the revenue model was revealed and was differentiated from the model of the pre-existent Squidoo by a 50/50 split with publishers. The official Hub Pages statement read:
There will be monetization programs to choose from consisting of products, advertisements and lead generation tools that each person can easily incorporate into their pages. Hubpages will split revenue with the content creator ... Each author will earn a reputation score called a HubScore that can be referenced to meter the quality of the content by an author.
- Riley, Duncan (2007-05-07). "HubPages Debuts New Look, Ad Yield Technology". TechCrunch. Retrieved 2008-04-08.
- "HubPages". CrunchBase. CrunchBase. 6 August 2006. Retrieved 7 December 2013.
- Arrington, Michael (2006-08-05). "HubPages Launches, Gets $2 m from Hummer Winblad". TechCrunch. Retrieved 2008-04-08.
- Michael Arrington (7 February 2006). "HubPages, a better Squidoo?". TechCrunch. AOL Inc. Retrieved 7 December 2013.
- "LEAD411 LAUNCHES "HOTTEST SILICON VALLEY COMPANIES" AWARDS". Lead411. Lead411. 25 May 2010. Retrieved 7 December 2013.
- Quantcast (7 November 2013), hubpages.com, Quantcast, retrieved 8 December 2013
- Larry Freeman (7 October 2008). "Hubs versus Blogs". HubPages Blog. Hubpages Inc. Retrieved 7 December 2013.