Hubert Humphrey (MLM)

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For the United States vice president, see Hubert Humphrey. For other uses, see Hubert Humphrey (disambiguation).

Hubert Humphrey aka Steeley Hubert Humphrey, Jr. (born 1942, Macon, Georgia[1]) is the founder of several multi-level marketing financial services corporations in the United States. Mr. Humphrey used to market motivational business material from his online store.[2] Mr. Humphrey is Founder of Hegemon Group International.

Companies that he formed include Global Equity Lending (formerly World Lending Group), Global Realty Marketing (formerly World Realty Group), World Marketing Alliance, World Leadership Group, and Hegemon Group International. World Leadership Group ceased business operations in December 2008 citing current market conditions in the mortgage and real estate industries. Hegemon Group International ("HGI") officially launched on January 3, 2012. HGI is the umbrella for Hegemon Financial Group ("HFG") and The Pella Group ("TPG"). HFG sells licensed products via Hegemon Financial Services Agency, Hegemon Property & Casualty, Hegemon Investment Advisors, and Hegemon Securities. TPG also offered non-licensed products in Land Banking, Mortgage Leads, Technology, 2nd Market Annuities, Merchant Services, P&C Referrals, and Debt Planning.[3]

Humphrey was one of the original members in the A. L. Williams organization, who became well known in later years for their controversial insurance philosophy "Buy term and invest the difference" and multi-level marketing (MLM) organization structure. Humphrey worked for over 20 years on the railroad, and was at one point an Amway (not to be confused with Amtrak) distributor. Humphrey later joining A.L. Williams, and began to apply MLM techniques to his A.L. Williams sales organization, initially without the knowledge or consent of A.L. Williams founder Arthur L. Williams, Jr.. His methods became the foundation of the organization, and the growth of A.L. Williams to a sales force of 250,000 registered life agents when sold, and 44,000 registered stock brokers was attributed to Humphrey's use of leadership training and recruiting in the company.

In 1990, A.L. Williams, a private company, was merged with Primerica and renamed Primerica Financial Services. After the acquisition, Humphrey left the company. Since his sales organization was over 50% of the entire Primerica sales force, it was a major blow to the organization when he left.

Humphrey then created Alexander, Inc., which was renamed World Marketing Alliance, Inc. (WMA). The new company was also in insurance and investments, however the product was different. The company concentrated on marketing variable universal life insurance (VUL). Humphrey eventually sold select assets of World Marketing Alliance to Aegon in 2001. The remaining assets of World Marketing Alliance retained by Humphrey included WMA Mortgage Services, Inc., which became the foundation for World Leadership Group and Global Equity Lending.

Humphrey's FINRA registration expired at the end of February, 2012.[3][4]

Personal life[edit]

Humphrey is married, and he has four children[citation needed]

In 2005, Hubert Humphrey began construction of a $45 million 82-room mansion on 72 acres in rural Cumming, GA. After the United States housing bubble burst, the property was listed for sale in 2008. The property was later foreclosed and was sold for $11.5 million in 2011.[5][6][7]


  1. ^ Feldman, Amy (May 2000 (Vol 29 Issue 5)). "Hubert the Great". Money Magazine. Accessed on January 24, 2006.
  2. ^ (defunct as of September 25, 2012)
  3. ^ a b Accessed on September 25, 2012
  4. ^ Accessed on September 25, 2012
  5. ^ Hicks, Nelson (5 October 2011). "$50 million foreclosed estate sells for $11.5 million". Atlanta Journal Constitution. Retrieved 17 June 2014. 
  6. ^ Accessed on September 25, 2012
  7. ^ Accessed on September 25, 2012

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