Huggies

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Huggies
Type Public company
Founded 1968 (test market)
1978 (introduced)
Products Diapers, training pants, baby wipes
Owners Kimberly-Clark
Website Huggies
Huggies Disposable Diapers at Kroger.jpg

Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.

Product lines[edit]

  • Little Snugglers Diapers, formerly Gentle Care and originally Supreme, are designed for newborn infants, and available in step sizes of Preemies, Newborn, 1, and 2.
  • Little Movers, formerly known as Natural Fit and Supreme, are designed for infants who have outgrown Little Snugglers size 2.
  • Snug & Dry Diapers, formerly known as Ultratrim, are marketed with the "LeakLock" feature, which is claimed to capture to help prevent leaks. Available in step sizes of 1 through 6.
  • Overnites Diapers are designed to absorb nighttime leaks, and available in step sizes of 3 through 6.
  • Pure & Natural Diapers were introduced in 2009, and marketed as an environmentally friendly alternative to traditional Huggies diapers. They are available in step sizes of Newborn, and 1 through 5.
  • Pull-Ups toilet training pants for toddlers transitioning from diapers to underwear, and are avaviable in three sizes, 2T-3T, 3T-4T, and 4T-5T.

Sizing[edit]

Infants and toddlers[edit]

  • Size Premature (Up to 6 lb)- For premature or light-weight infants.
  • Size N / Newborn (Up to 10 lb) - For small or average-sized newborn infants.
  • Size 1 (8-14 lb) - For larger newborns and infants up to 3 months old.
  • Size 1-2 (Up to 15 lb) - For newborns and infants up to 3 months old. Available for the Snug & Dry line.
  • Size 2 (12-18 lb) - For infants from 2 to 6 months old.
  • Size 3 (16-28 lb) - For infants and toddlers from 5 months to 2 years old.
  • Size 4 (22-37 lb) - For toddlers from 1 to 3 years old.

Preschoolers, kindergarteners and Elementary School Children[edit]

  • Size 5 (28+ lb) - For toddlers and preschoolers from 2 to 4 years old.
  • Size 6 (35+ lb) - For toddlers, preschoolers, and elementary school children from 3 to 8 years old. Fits an average 2nd grader easily.

Products formerly sold under the Huggies brand[edit]

This section is for products that are still being made, but are no longer sold under the Huggies brand.

  • GoodNites were marketed as absorbent underwear for older children and adolescents who wet the bed at night, and are available in sizes S/M and L/XL, they are now sold under their own brand name which is the same name as the product.

Discontinued products[edit]

  • Huggies Clean Team was a line a children's bath products and wipes, now mostly discontinued. The flushable wipes that were formerly under the "Clean Team" brand are now sold under the "Pull-Ups" brand.
  • Huggies Convertibles, introduced 2004, discontinued due to leak problems.

Limited-edition products[edit]

  • Huggies came out with diapers looking like jeans that were available for a limited time in 2010.
  • Huggies came out with diapers looking like the pants of Santa Claus that were available during Christmas.
  • Huggies came out with diapers with Hawaiian prints on them during the summer of 2012.

External links[edit]