In 1931, Kagoshima Seika, the predecessor of Seika Foods, started to sell these candy. Hyōrokumochi was named after Ōishi Hyōroku Yumemonogatari, a Kagoshima book written by Japanese writer Mōri Masanao. On the box, there is the picture of a young soldier from Kagoshima wearing a fundoshi, the traditional Japanese undergarment for adult males, made from a length of cotton. At first the company was unable to obtain permission for the packet because the man’s bottom is bare. However Seika Foods insisted that the fundoshi hides everything that needs to be hidden, and so permission was granted.