I'm Not in Love

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Not to be confused with Not in Love.
This article is about the 10cc song. For the Talking Heads song, see More Songs About Buildings and Food.
"I'm Not in Love"
Single by 10cc
from the album The Original Soundtrack
Released May 1975
Format 7"
Recorded 1974–1975
Genre Soft rock
Length
  • 6:10 (LP)
  • 3:42 (7")
Label Mercury
Writer(s)
10cc singles chronology
"Life Is a Minestrone"
(1975)
"I'm Not in Love"
(1975)
"Art for Art's Sake"
(1975)

"I'm Not in Love" is a song written by Eric Stewart and Graham Gouldman of the English group 10cc, from the album The Original Soundtrack. The lyric reveals a narrator in denial about the song's ostensible romantic theme. The song on the b-side "Good News" also appeared as a bonus track on the Japanese version of the album. The song revolves around the singer or narrator repeating several times "I'm not in love" but at the end of the song he realises that he is deceiving himself. The song bowed on the Hot 100 at #84 on 17 May 1975 and climbed to #2 on 26 July - 9 August 1975. It is heard in the films Bridget Jones: The Edge of Reason and Guardians of the Galaxy, and was also part of the soundtrack of the game Grand Theft Auto: Vice City Stories.

Writers, Gouldman and Stewart received the 1975 Ivor Novello award for Best Song Musically and Lyrically.[1]

The 10cc version[edit]

A collaborative effort built around a title by Eric Stewart, "I'm Not in Love" is notable for its innovative production, especially its choral backing.

The song was originally written around a bossa nova beat, but group member Lol Creme suggested slowing the tempo, while another group member, Kevin Godley, suggested replacing the beat with a built-up wall of voices.

The ethereal sound was created by laboriously building up multiple overdubs of the voices of Stewart, Graham Gouldman, Godley and Creme singing a single note in unison. This multi-track was then mixed and dubbed down onto 16-track tape. This process was repeated across all 16 tracks to create a lush 256-voice "virtual" choir that could "sing" chromatic chords.[2] A number of these prepared multi-tracks were then cut into several endless loops, each of which contained the basic notes of the main chords used in the song. The chorus loops could then be played by using the mixing desk rather like a keyboard—each chord could be sounded by bringing up the fader for that loop. The instrumental break featured the repeated spoken phrase, "Big boys don't cry...", spoken by Kathy Warren, the receptionist of their own Strawberry Studios where the band recorded the track. These whispered lyrics would later serve as the inspiration for the name of the 1980s band Boys Don't Cry.

In this pre-sampler period, the group was able to simulate a large polyphonic choir, creating a dramatic tonal effect similar to that produced by the well-known choir sounds of the Mellotron and Birotron, but with a far richer sound, and in full stereo. The same voice loop effect was used in Billy Joel's ballad "Just the Way You Are", released two years later.

Released in May 1975, "I'm Not in Love" became the band's second number-one single and stayed on the top spot in the UK for two weeks from 28 June. Largely expected to scale the Hot 100 summit, the record peaked at only number two in the US for three weeks, deprived of the top spot by a different number-one song each week (Van McCoy's "The Hustle", The Eagles "One of These Nights", and the Bee Gees' "Jive Talkin'"). (The UK single was the full length version, and the US Mercury single was edited down to 3:42.)

In a BBC interview,[3] Eric Stewart told how the song began as a bossa nova version, but was ditched by the band after Kevin Godley and Lol Creme dismissed it as "crap". Although the band moved on to record "One Night in Paris", they noticed that studio staff were still walking around singing "I'm Not in Love". Stewart recalled: "I looked at Graham (Gouldman), and I said that song's a hit, you know. I don't know what's going on here, but I think we got to try it again. And blow me down, Kevin came up with the idea. He said, 'Let's do something very different. Now let's do a whole track and the whole backing track is voices.'"

The song, once complete, became instrumental in 10cc's launch to international fame. According to Stewart, the band was already being courted by Phonogram to leave Jonathan King's UK Records label and sign a new deal. He said: "I rang them. I said come and have a listen to what we've done, come and have a listen to this track. And they came up and they freaked, and they said, 'This is a masterpiece. How much money, what do you want? What sort of a contract do you want? We'll do anything.' On the strength of that one song, we did a five-year deal with them for five albums and they paid us a serious amount of money."

The full length version appears on 2014's Guardians of the Galaxy (soundtrack).

Preceded by
"Whispering Grass" by Windsor Davies and Don Estelle
UK number-one single
28 June 1975 (2 weeks)
Succeeded by
"Tears on My Pillow" by Johnny Nash

Cover versions[edit]

"I'm Not in Love"
Single by Olive
from the album Trickle
Released 27 June 2000
Format 12", CD
Recorded 1999
Genre Trip-hop
Length 4:39
Label Maverick
Olive singles chronology
"Outlaw"
(1997)
"I'm Not in Love"
(2000)

"I'm Not in Love" has been recorded by Petula Clark, Hervé Vilard (French and Spanish versions in 1975), Richie Havens, Dee Dee Sharp-Gamble, Amy Grant, Grandaddy, Stanley Turrentine, Chris Standring, Johnny Logan, Richard Clayderman, Krisma, Undercover, George Monroe, with a more danceable cover version, in 1989, Will to Power (whose version peaked at No. 7 on the Billboard Hot 100 in January 1991), Deborah Blando – whose version in Portuguese, "Somente O Sol (Only the Sun)", was a huge hit in Brazil thanks to its inclusion on the soundtrack of the soap opera Corpo Dourado (Golden Body), The Pretenders, Mike Francis, Brotherhood of Man, Red Red Meat, John O'Banion, Outrageous Cherry, Chyp-Notic, Fun Lovin' Criminals, Päivi Kautto-Niemi, The BB Band, Olive, Geb.el, Gloritone, Tori Amos, Unfinished Thought, Donny Osmond, Rick Springfield, Deni Hines, Queen Latifah, Joey Kid from the group Trilogy, Lazlo Bane, Tex Perkins & His Ladyboyz, Rozz Williams (Accept the Gift of Sin), Juice, F. R. David, Peggy Lee[4] and Japanese singer Ryohei. Former Supreme Scherrie Payne had a club hit with her version of the song in 1982 on Megatone Records.

A version of the song, arranged by Ann Odell and performed by the London Symphony Orchestra, was recorded for the 1976 album Classic Rock.

In 1992, saxophonist Richard Elliot performed a cover for his album Soul Embrace.[5]

In 2010, Rock Sugar made a remix-cover of this song and Judas Priest's "Breaking the Law" called "Breaking the Love" on their album Reimaginator.

Also in 2010, Brazilian singer and actress Marisa Orth recorded it for her debut album Romance Volume II.

Also in 2010, Philadelphia punk band The Prisoners recorded a sped-up punk version for their EP "In the Land of the Free."

In 2012, Camera Obscura performed a cover in-studio at radio station KCRW.

In 2013 Indie rock artist Twin Shadow released it as part of his cover series, Under The Cvrs.

Will to Power version[edit]

"I'm Not in Love"
Single by Will To Power
Released 29 June 1990
Format 12", CD
Recorded 1989

Will To Power recorded the song for their album Journey Home, releasing as the first single from the album in 1990. It was the band's last top ten hit, reaching number 7 on the pop charts in both the US and Canada.

Track listing[edit]

No. Title Length
1. "I'm Not in Love"   3:48
2. "Fly Bird" (Reprise) 3:46
3. "It's My Life"   5:23

Charts[edit]

Chart (1990/1991) Peak
position
Australia ARIA Charts[6] 38
Canada RPM Top Singles[7] 7
Canada RPM Adult Contemporary[8] 3
Germany Singles Top 100[9] 48
Ireland IRMA[10] 27
New Zealand RIANZ[11] 15
Norway VG-lista[12] 8
UK Singles Chart[13] 23
US Billboard Hot 100[14] 7
US Adult Contemporary[14] 4

Olive version[edit]

Following their debut album, the English trip hop band Olive recorded a cover of the song. At the cusp of their new record contract with Maverick Records at the time, the band debuted the song on the label's soundtrack for the Madonna film The Next Best Thing before releasing it as the debut single from their second album, Trickle.

Fronted by the lone vocals of singer Ruth-Ann Boyle, the song simulated the backing tracks of the original; the most audible modification made to the song is a percussion track in the style of drum and bass, turning the song into an upbeat dance track.

Accompanied by dance-oriented remixes on the single release, the song gained sufficient nightclub play to reach number one on the Billboard Hot Dance Music/Club Play chart (on the week of 1 July 2000),[15] as well as airplay on dance-hits format radio.[16]

Ultrabeat version[edit]

British scouse house band Ultrabeat recorded a dance version of the song in 2006 with All Around the World records. The song is taken from their debut album called Ultrabeat - The Album and it appeared on Clubland 10 as "I'm Not in Love 2006". It is available to listen to on AATW.com[dead link].

Marisa Orth version[edit]

I'm Not in Love was the third single from the album Romance Vol II, 2009, the Brazilian singer and actress "Marisa Orth". The song came with the presentation of his tour in "Orth" Romance Volume II from 2008 and as a single singer and actress showed it on his Twitter the song, released on 5 December 2009.

See also[edit]

References[edit]

  1. ^ Lister, David, Pop ballads bite back in lyrical fashion, The Independent, 28 May 1994
  2. ^ Strawberry Studios. Retrieved at the Internet Archive, 19 January 2008.
  3. ^ "I Write The Songs". The10ccfanclub.com. Retrieved 27 March 2014. 
  4. ^ "Fever (Spectrum) overview". Allmusic.com. 
  5. ^ "Soul Embrace overview". Allmusic.com. 
  6. ^ Steffen Hung. "Will To Power – I'm Not in Love". australian-charts.com. Retrieved 27 March 2014. 
  7. ^ "Item Display – RPM – Library and Archives Canada". Collectionscanada.gc.ca. Retrieved 27 March 2014. 
  8. ^ "Item Display – RPM – Library and Archives Canada". Collectionscanada.gc.ca. Retrieved 27 March 2014. 
  9. ^ "charts.de". charts.de. Retrieved 27 March 2014. 
  10. ^ Jaclyn Ward – Fireball Media Group. "The Irish Charts – All there is to know". Irishcharts.ie. Retrieved 27 March 2014. 
  11. ^ Steffen Hung. "Will To Power – I'm Not in Love". charts.org.nz. Retrieved 27 March 2014. 
  12. ^ Steffen Hung. "Will To Power – I'm Not in Love". norwegiancharts.com. Retrieved 27 March 2014. 
  13. ^ [1][dead link][dead link][dead link]
  14. ^ a b Jose F. Promis. "Journey Home – Will to Power | Songs, Reviews, Credits, Awards". AllMusic. Retrieved 27 March 2014. 
  15. ^ Whitburn, Joel (2004). Hot Dance/Disco: 1974–2003. Record Research. p. 193. 
  16. ^ Ball, Joann D. "Olive, Trickle". Consumable Online. Retrieved 29 August 2006. 

External links[edit]