The technology takes the form of a Java application which is downloaded to the user handset via cellular wireless networks. Once downloaded, the user can access all books on their mobile phone at anytime, with or without wireless network coverage. The program is freely available from ICUE, when accessed from a United Kingdom network.
Books are read using one of three techniques: Flicker, Ticker or Page.
Funds from the sale of books are split between the publishers, mobile network suppliers, and ICUE.
ICUE is a private business co-owned by senior management and Benchmark Capital, a UK-based venture capital firm. Part of the profits from the business will be used to fund charities that focus on improving reading skills amongst UK teenagers and adults.