IDealing

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IDealing
Private limited company
Industry Financial Services
Founded May 2000 in London
Headquarters London, United Kingdom
Area served
Europe
Key people
Lee Foster Bowman (Founder and CEO)
Products trading and investing
Website www.idealing.com

iDealing (iDealing.com Limited) is a European online securities brokerage, headquartered in London, England.

Its main products are Direct Access to European securities exchanges and over-the-counter derivatives such as CFDs and Spreadbets.[1]

Launch[edit]

iDealing launched in May 2000 in the United Kingdom, receiving publicity because they were then the “cheapest" online broker in the UK.[2][3]

Prior to iDealing’s launch the online trading commissions were as high as £39.99,[4] to which iDealing responded by launching with a commission of £10.00 and a price-comparison advertising campaign.

This led to many journalists heralding a “price war” in Britain, although initially many established brokers insisted that their own prices would not be lowered.[2][5]

References[edit]

  1. ^ Financial Services Authority, United Kingdom
  2. ^ a b Sunday Times, May 14, 2000, "Price War to slash cost of buying stocks"
  3. ^ TheStreet.co.uk, May 16, 2000, "iDealing Cuts Cost of Dealing"
  4. ^ Financial Times, May 20/21, "Share Trading: iDealing launch puts squeeze on fees"
  5. ^ Financial Times, May 17, 2000, "Broker's £10 trading fee could start price war"