IKEA Catalogue
The IKEA Catalogue (US spelling: IKEA Catalog) is a popular mail-order catalogue published annually by the Swedish home furnishing retailer, IKEA. First published in Swedish in 1951, the catalogue is now published each summer in 55 different editions, in 27 languages for 35 countries,[1] and is considered to be the main marketing tool of the retail giant, consuming 70% of the company's annual marketing budget.[2]
The catalogue printed approximately 197 million copies worldwide in fiscal year 2010,[3] more than 3 times as much as The Bible.[4]
Containing over 300 pages and about 12,000 products, it is distributed both in stores and by mail.[5] Most of the catalogue is produced by IKEA Communications AB in Älmhult, Sweden the site of the original IKEA store and where IKEA Communications operates the largest photo studio in northern Europe at 8,000 square meters in size.[6] The catalogue itself is printed on chlorine-free paper of 10-15% post-consumer waste.
According to Canadian broadcaster, CTV, "IKEA's publications have developed an almost cult-like following online. Readers have found all kinds of strange tidbits, including mysterious cat pictures, apparent Mickey Mouse references and weird books wedged into the many shelves that clutter the catalogues."[7]
IKEA also publishes and sells a regular style magazine, titled IKEA Family Live in thirteen languages which supplements the catalogue. An English language edition for the United Kingdom was launched February 2007 with a subscription of over 500,000.[8]
[edit] List of editions
Australia (English; for New South Wales, Queensland and Victoria) [1]- Australia (English; for Western Australia and South Australia) [2]
Austria (German) [3]
Belgium (Dutch) [4]- Belgium (French) [5]
Canada (English) [6]- Canada (French) [7]
China (Chinese) [8]
Czech Republic (Czech) [9]
Cyprus (English) [10]
Denmark (Danish) [11]
Dominican Republic (Spanish) [12]
Finland (Finnish) [13]
France (French) [14]
Germany (German) [15]
Greece and Cyprus (Greek) [16]
Hong Kong (Chinese) [17]- Hong Kong (English) [18]
Hungary (Hungarian) [19]
Iceland (Icelandic) (not available)
Israel (Hebrew) [20]
Italy (Italian) [21]
Japan (Japanese) [22]
Kuwait (Arabic) [23]- Kuwait (English) [24]
Netherlands (Dutch) [25]
Norway (Norwegian) [26]
Malaysia (English) [27]
Poland (Polish) [28]
Portugal (Portuguese) [29]
Romania (Romanian) [30]
Russia (Russian) [31]
Singapore (English) [32]
Slovakia (Slovak) [33]
Spain (Basque) [34]- Spain (Catalan) [35]
- Spain (English) [36]
- Spain (Spanish) [37]
Saudi Arabia (Arabic) [38]- Saudi Arabia (English) [39]
Sweden (Finnish) [40]- Sweden (Swedish) [41]
Switzerland (French) [42]- Switzerland (German) [43]
- Switzerland (Italian) [44]
Taiwan (Chinese) [45]
Thailand (English) (Available on October 3, 2011)- Thailand (Thai) (Available on October 3, 2011)
Turkey (Turkish) [46]
United Arab Emirates (English) [47]
United Kingdom (English) [48]
United States (English) [49]- United States (Spanish) [50]
[edit] Notes
- ^ "IKEA FAQs". IKEA Singapore. 2007. Archived from the original on 2007-07-04. http://web.archive.org/web/20070704170143/http://www.ikea.com.sg/faqs/faqs.asp#2faq1. Retrieved 2007-08-29.
- ^ "IKEA student info". IKEA United Kingdom. http://www.ikea.com/ms/en_GB/about_ikea/press_room/student_info.html. Retrieved 2007-08-29.
- ^ "Welcome inside Yearly Summary FY10 IKEA Group". http://www.ikea.com/ms/en_US/pdf/yearly_summary/Welcome_inside_2010_update.pdf. Retrieved 2011-11-15.
- ^ Roth, Martin (December 29, 2005). "The Bible vs. the IKEA Catalogue – Which is Winning Hearts?". http://www.martinrothonline.com/MRCC23.htm. Retrieved 2007-08-29.
- ^ "IKEA Q&A section, on the Swedish language site". http://www.ikea.com/ms/sv_SE/customer_service/faq/faq.html#0700.
- ^ "IKEA Catalogue printable facts". IKEA United Kingdom. September 2003. http://www.ikea.com/ms/en_GB/about_ikea/press_room/thecatalogue.pdf. Retrieved 2007-08-29.
- ^ "'Unfortunate' photo wasn't tampered with: IKEA". CTV. August 25, 2006. http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20060825/ikea_photo_060825/20060825?hub=World. Retrieved 2007-08-29.
- ^ Daniel Farey-Jones. "Ikea to introduce UK magazine in February". http://www.brandrepublic.com/bulletins/media/article/567690/ikea-introduce-uk-magazine-february. Retrieved 2007-08-29.
