9X Media
 |
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| Type | Television network |
|---|---|
| Country | India |
| Founded |
2007 |
| Key people | Punit Pandey, Senior Vice President Amar Tidke, Senior Vice President |
| Former names | INX Network |
| Official website | 9xmedia.in |
9X Media is a television network based in Mumbai, India. The company was founded by Indrani Mukerjea in 2007 through two companies, INX Media Pvt Ltd and INX News Pvt Ltd.
In March 2009, chairman and chief strategy officer Peter Mukerjea and founder and CEO Indrani Mukerjea left their management roles at INX Media.[1]
In August 2010, INX Media renamed themselves 9X Media as part of a restructuring process.[2] The move is in line with the company's strategy to undertake new media initiatives.
Contents |
[edit] Current stations
Music TV channel 9XM launched in 2007, targeting the 15 to 24 age group and playing only Hindi film songs.
On 31 August 2011, the broadcaster launched 9X Tashan, a Punjabi music channel.[3] This was followed by Marathi music channel 9X Jhakaas on 31 October 2011.[4] A fourth music channel, 9X Jalwa, will launch on 25 February 2012 featuring classic Bollywood music.[5]
[edit] Former stations
[edit] 9X
In 2007 the INX Network launched Hindi television station 9X. Some of the most popular shows recently telecast on 9X were Yeh Hai Jalwa and Chak De Bachche. Among the other programmes were reality show Kaun Jeetega Bollywood Ka Ticket, Chak De Bachche and the mythological epic Kahaani Hamaaray Mahaabhaarat Ki. Daily soaps Mere Apne and Jiya Jale were popular.
By 2009, 9X began to run into financial trouble, around 80-100 employees were laid off in one month.[6] They also exceeded the window of credit it had with content providers by several months and had to air reruns for a number of months as production personnel went on strike.[7]
In March 2010, Zee Entertainment Enterprises made a bid of Rs 65 crore for 9X. At the time the station owed Rs 130 crore to creditors.[8] On 20 April 2010, Zee Entertainment Enterprises confirmed that it had secured an in-principle approval from its board for acquisition of 9X, under a Scheme of Arrangement, subject to appropriate statutory and regulatory approvals.[9] On 29 April 2010, ZEE Network's board of directors approved the Scheme of Arrangement between ZEEL (ZEE Entertainment Enterprises) and INX Media.[10] The acquisition was funded by the issue of new shares by ZEEL to shareholders of INX Media. The share swap ratio was proposed at one equity share of Rupee 1/- each of ZEEL for every 71 equity shares of Rupees 10/- each of INX held by the shareholders of INX, as of June 30, 2010. ZEEL would also take over liability of Rs 60 crore. 9X retained its brand, despite being bought out by ZEE Network.
[edit] NewsX
INX News Pvt Ltd ran an English news channel, NewsX, which was India's first high-definition news channel. It was sold to in Indi Media in Januray 2009.[11]
[edit] References
- ^ "Peter And Indrani Mukerjea Stepping Down At INX; Pradeep Guha To Come Onboard As Consultant". contentSutra. 2009-03-10. http://contentsutra.com/article/419-peter-and-indrani-mukerjea-stepping-down-from-inx-management/.
- ^ "INX Media renamed 9X Media". afaqs!. 2010-08-05. http://www.afaqs.com/media/story.html?sid=27892.
- ^ "Super Hit Punjabi Music Channel to launch on 31st August 2011". 9X Media. 2011-08-30. http://9xmedia.in/pdf/press_release/9XTASHAN.pdf.
- ^ "Maharashtra’s first Marathi Music Channel launches today – 31st October 2011". 9X Media. 2011-10-31. http://9xmedia.in/pdf/press_release/9XJhakaas.pdf.
- ^ "9X Media’s 2nd Hindi music channel Jalwa to launch on 25 Fe". Indiantelevision.com. 2012-02-22. http://www.indiantelevision.com/headlines/y2k12/feb/feb215.php.
- ^ "9X besieged by layoff woes". exchange4media. 2009-01-21. http://www.exchange4media.com/news/story.aspx?Section_id=6&News_id=33715.
- ^ "Cash Crunch At INX Media: Outstandings To Producers Mount". contentSutra. 2009-02-02. http://contentsutra.com/article/419-cash-crunch-at-inx-media-outstandings-to-producers-mount/.
- ^ "Zee set to buy 9X in novel deal". DNA. 2010-03-08. http://www.dnaindia.com/money/report_zee-set-to-buy-9x-in-novel-deal_1356473.
- ^ "Zee Entert - Board declares Special Interim Dividend". Bombay Stock Exchange. 2010-04-20. http://bseindia.com/stockinfo/anndet.aspx?newsid={EB581EA9-3593-46DC-B007-B10731B4E46B}¶m1=1.
- ^ "ZEE Network approves 9X buyout scheme". Biz Asia. 2010-04-29. http://media247.co.uk/bizasia/newsarchive/2010/04/zee_network_app.php.
- ^ "Indi Media buys out NewsX; INX confirms deal". Biz Asia. 2009-01-09. http://media247.co.uk/bizasia/newsarchive/2009/01/reports_news_x.php.
