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iRise is a software company based in El Segundo, California. It provides visualization software for business applications like SAP and Oracle.


Company was founded in 1996 by Maurice Martin under the name of Intrasolv Consulting. Co-Founder Emmet B. Keeffe III joined in 1998. Originally a technology consulting services firm focused on building Java-based applications for Fortune 1000 companies, the company changed its name to iRise in 2002. The company has secured more than $60 million in investment funding from investors, including Morgan Stanley and Deutsche Bank. iRise currently holds 4 U.S. patents on its simulation technology.[1]


iRise is a software prototyping product used to create simulations of business software. It allows business analysts, product managers, project managers and usability professionals to assemble fully functional simulations of software solutions that mimic the exact look, feel, and behavior of the proposed final product.[2] Business stakeholders, end users and development teams can interact with the simulation and conduct near-final usability testing prior to the start of coding.[3] The process ensures that the desired features, functionality, look and feel, are made clear before development. Web sites, commercial off-the-shelf systems like SAP and Oracle, desktop systems and mobile apps can be simulated.[4]

The iRise platform consists of three main components: iRise Studio, iRise Definition Center and iRise Reader. iRise products operate on the Microsoft Windows XP, Vista and Windows 7 operating systems, as well as Apple Mac OS.

iRise Studio is the authoring tool that is used to create and edit simulations. Authors use a drag-and-drop paradigm to lay out scenarios, pages, widgets, data interactions, business logic and behavior. Masters and templates are supported that become reusable definition assets and text requirements can be noted in context to the scenarios and screens of the simulation. A functional specification can be generated from the tool. Authors can include iBlocs, which are reusable widgets and actions that can be dragged into a simulation and configured. The iBloc Application Programming Interface (API) enables the creation of customized iBlocs from pre-coded Java-based components available on the Internet.

iRise Definition Center is a software server where simulation projects are stored and shared. Multiple simulation authors can work on the same project at the same time and iRise Studio authors can publish a simulation for review by directing reviewers to a URL that points to the iRise Definition Center. Reviewers login to the server to view and interact with simulations. Reusable content modules can be stored and shared on the server and comments from multiple reviewers are collected together and presented to authors. Integrations with HP Quality Center and IBM Rational are supported.

iRise Studio authors can also publish a simulation for review by encapsulating the simulation in a self-contained file called an iDoc, which is emailed to reviewers. Anyone can interact with an iDoc by downloading a free iRise Reader. Simulation authors can include guides to lead reviewers through specific use case scenarios. Reviewers can mark up the simulation with comments and then email the iDoc back to the authors.


  1. ^ "ComputerWeekly". October 25, 2010. Retrieved March 26, 2011. 
  2. ^ "ComputerWeekly". October 25, 2010. Retrieved March 26, 2011. 
  3. ^ "Government Technology". February 8, 2010. Retrieved March 26, 2011. 
  4. ^ "Computerworld". June 28, 2010. Retrieved March 26, 2011.