|Fate||Assets acquired by Google Inc.|
|Founded||November 16, 2010New York City, New Yorkin|
|Founders||AT&T Mobility, T-Mobile USA and Verizon Wireless|
|Headquarters||New York City, New York, United States|
|United States, Worldwide|
|Michael Abbott (CEO)|
|Services||Mobile Commerace and Payments|
JVL Ventures, LLC d/b/a Softcard formerly Isis Mobile Wallet, was a joint venture between AT&T, T-Mobile and Verizon which produced a mobile payments platform known as Softcard, which used near-field communication (NFC) technology to allow users to pay for items at stores and restaurants with credit and debit card credentials stored on their smartphones. The partnership was first announced on November 16, 2010; following a trial period in 2012, the service officially launched nationwide on November 14, 2013.
On February 23, 2015, it was announced that Google Inc. would acquire Softcard's intellectual property and integrate it into its competing Google Wallet service. As a result, the Softcard service was permanently discontinued on March 31, 2015, and Softcard's member carriers have begun backing Google Wallet instead.
In November 2010, AT&T. T-Mobile USA and Verizon officially announced a joint venture known as Isis, which planned to develop a near-field communications-based mobile payments platform. The venture also announced partnerships with Discover Financial for access to its point-of-service network, and Barclaycard as a card issuer. The company stated that it planned to "introduce its service in key geographic markets during the next 18 months". The three carriers announced plans to invest more than $100 million in the project.
The service originally planned to operate as a payment system that would handle its own transactions, but citing rapidly developing competition, Isis changed its model to integrate with existing credit cards and payment networks. On July 19, 2011, Isis announced that American Express, Mastercard, and Visa would additionally back the platform. Isis planned to launch a trial program in Salt Lake City and Austin in early to mid 2012.
In September 2011, Isis announced that HTC, LG Electronics, Motorola Mobility, Samsung Electronics, Research in Motion, and Sony Ericsson had committed to manufacturing smartphones that would be compatible with the system. It also announced a partnership with DeviceFidelity to manufacture NFC-enabling accessories for other devices so that they could support Isis. In February 2012, Isis announced Barclaycard, Capital One, and Chase as launch bank partners for the service.
In July 2014, Isis announced that it planned to adopt a new name in order to alleviate confusion between it and the terrorist group Islamic State of Iraq and the Levant, which was formerly known under the abbreviation "ISIS". The venture announced its new name, Softcard, in September 2014.
Google acquisition, discontinuation
On February 23, 2015, Google announced that it would acquire certain assets and intellectual property from Softcard, and integrate it into Google Wallet. At the same time, it was announced that AT&T, T-Mobile US, and Verizon would begin to back Google Wallet, and bundle its app with their compatible devices later in the year, in place of Softcard. The partnership aims to build a stronger competitor to the competing mobile payment platform Apple Pay, which was introduced alongside the launch of the iPhone 6 in late-2014, and has experienced heavier adoption than other competing services due to Apple's position in the market. Softcard CEO Michael Abbott had previously indicated that the company was "actively working" with Apple to integrate its service with the device. Google Wallet is also backed by Sprint and MetroPCS.
Ironically, all three carriers had previously colluded against Google Wallet in order to protect Isis; Verizon refused to allow its devices to access the service because it requires access to the "secure element" of a smartphone, despite Isis needing so too.
The Softcard service and apps ceased to function on March 31, 2015. Softcard customer data will not be migrated to Google Wallet. The discontinuation of Softcard will also cause a regression in mobile payment functionality for Windows Phone users, as Google Wallet does not support the platform.
Softcard uses several underlying technologies:
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