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Launched 8 October 2014 (2014-10-08)
Owned by ITV Digital Channels Ltd
(ITV plc)
Picture format 16:9 576i (SDTV)
1080i (HDTV)
Country United Kingdom
Language English
Sister channel(s) ITV
ITV Encore
The Store
Freeview Channel TBA
Freesat Channel TBA
Sky Channel TBA
Eutelsat 28A TBA
Virgin Media Channel TBA
Smallworld Cable Channel TBA

ITVBe is an upcoming British entertainment, lifestyle and reality television channel owned by ITV Digital Channels Ltd, a division of ITV plc. The channel is expected to launch on 8 October 2014,[1] and will be wholly funded by advertising and sponsorship. It will be available free on all the major broadcasting platforms, including Freesat, Freeview, Sky and Virgin Media.[2] The channel was first announced on 12 February 2014.


ITVBe will be mainly female-oriented and target a younger audience.[3]

Seven Days With… (working title) is a new reality series that gives viewers a unique insight into the lives and relationships of some of the UK’s favourite celebrity couples. Each episode will follow a different well-known couple to find out how their relationship really works. Their faces will be familiar from the red carpets and glamorous events, but what happens when the make-up comes off? What are they really like; who does the school run; and what really makes them tick?

A fascinating new series, Baby Wears Prada (working title) looks at the extraordinary lengths people go to when spoiling their kids. With film crews focusing on one shop selling designer children's wear, the series follows the parents who buy these products, exploring their lives and their family relationships.

Having enjoyed the outrageous antics of America’s Real Housewives, the glamorous series is crossing the pond and landing in the UK with The Real Housewives of Cheshire. The series steps inside the champagne fuelled lives of Cheshire’s most affluent social circle, infiltrates their friendship groups and revels in their rivalries - all with the gorgeous backdrop of the lavish homes and the exclusive locations the women live in.

Hit dating show Dinner Date will also appear on the channel in a new peak time form. The hugely popular series offers singles a chance to try their hand at finding romance, through the love of food! Each episode focuses on an individual who chooses dates from a pool of suitors based on the menus they have prepared.

It will be the new home of the ITV2 semi-reality show The Only Way Is Essex.[4]


  1. ^ "ITV confirms ITVBe launch date". ITV. 22 July 2014. 
  2. ^ "ITV to launch ITVBe". ITV plc. Retrieved 12 February 2014. 
  3. ^ Sweney, Mark (12 February 2014). "ITV to launch female-focused channel". The Guardian. Retrieved 27 July 2014. 
  4. ^ Duncan, Amy (12 February 2014). "TOWIE is on the move! The Only Way Is Essex switches from ITV2 to new ‘female’ channel ITVBe". Metro (DMG Media). Retrieved 3 April 2014. 

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