|Launched||8 October 2014|
|Owned by||ITV Digital Channels Ltd
|Picture format||16:9 576i (SDTV)
|Virgin Media||Channel TBA|
|Smallworld Cable||Channel TBA|
ITVBe is an upcoming British entertainment, lifestyle and reality television channel owned by ITV Digital Channels Ltd, a division of ITV plc. The channel is expected to launch on 8 October 2014, and will be wholly funded by advertising and sponsorship. It will be available free on all the major broadcasting platforms, including Freesat, Freeview, Sky and Virgin Media. The channel was first announced on 12 February 2014.
ITVBe will be mainly female-oriented and target a younger audience.
- "ITV confirms ITVBe launch date". ITV. 22 July 2014.
- "ITV to launch ITVBe". ITV plc. Retrieved 12 February 2014.
- Duncan, Amy (12 February 2014). "TOWIE is on the move! The Only Way Is Essex switches from ITV2 to new ‘female’ channel ITVBe". Metro (DMG Media). Retrieved 3 April 2014.