ITV Weather

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ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin.

[edit] National Weather

[edit] Overview

The national bulletin launched on 15th September 1989, and previously featured the longest sponsorship deal on UK terrestrial TV to date. From September 22, 1991 (when sponsorship of ITV programmes was first allowed) to June 2007, ITV National Weather was sponsored by the energy supplier Powergen, and since then by Powergen's parent company E.ON; however in 2007, the sponsorship ended after 16 years.^[1] This was confirmed on November 21, 2007, when it was revealed that insurance firm esure is to replace E.ON as the sponsor of ITV's national weather bulletins. The two-year deal, rumoured to be worth £10 million, was negotiated by Carat Sponsorship and began on January 1, 2008, with esure and Sheilas' Wheels as the sponsors, alternating between the two brands every two months.^[2] esure/Sheila's Wheels sponsorship does not, however, appear on UTV in Northern Ireland for ITV National Weather. GoCompare.com sponsorship is substituted there due to esure/Sheilas' Wheels insurance services being unavailable in Northern Ireland.

ITV National Weather bulletins usually last around one minute in length. They are shorter compared to the BBC weather bulletins, due to the fact ITV has to make room for advertisements.

[edit] Forecasters

Martyn Davies (1989-present, and appears on ITV Meridian)
Siân Lloyd (1990-present)
Becky Mantin (2004-present)

[edit] Former Forecasters

Richard Edgar (1992)
Alex Hill (1989-1993, now working for the Met Office)
Laura Greene (mid 1990s)
John Hammond (1996-2003, now with BBC Weather)^[3]
Robin McCallum (2002-2005, now with ITV London, also occasionally seen on ITV Anglia and ITV Meridian/ITV Thames Valley)
Angie Phillips (1993-1995, now with BBC Newsline)^[4]
Chrissie Reidy (2001-2005, now with ITV London)
Trish Williamson (1989-1990, later became current affairs producer for BBC English Regions. Died in 2007.)