ITV Weather

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ITV Weather
Type TV Weather Forecasts
Genre UK Weather
Founded 13 February 1989 (1989-02-13)
Founder(s) ITV Network
Headquarters London, England
Area served United Kingdom
Parent ITN, Met Office
Divisions ITV Regional Weather
Website itv.com/weather

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin.

Contents

[edit] ITV National Weather

[edit] Overview

The national bulletin launched on 13 February 1989, and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen (later renamed E.ON) being the sponsor from shortly after the launch until the end of 2007,[1] when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins (except in Northern Ireland, where it was sponsored by Gocompare.com from January 2008 until December 2009). Most recently (Jan-July 2010) Confused.com have been the weather sponsor (Except in Central and Northern Scotland, where it was sponsored by Specsavers). During August 2010 the weather was shown without a sponsor for the first time since mid-1989. The weather forecast was later sponsored by Topps Tiles from autumn 2010 until December 2010, when The Co-operative Food took over. As of 1 January 2012, the ITV National Weather is without a sponsor.

ITV National Weather bulletins have a duration of about one minute. They are shorter compared to the BBC weather bulletins, due to the fact ITV has to make room for advertisements.

[edit] WeatherGens

From 11 November 1996 to 25 October 2001 when Powergen sponsored the weather, they used idents featuring the "WeatherGens" - human portrayals of the weather to show what it would be:

  • Norwin: (Actor unknown) Strong winds.
  • Frice: (Played by Anton Blake) Frost.
  • Shivera: (Played by Jason Wong) Cold.
  • Aurora: (Played by Viva Seifert) Sun.
  • Brellina: (Played by Kate McGurgan) Rain.
  • Crystella: (Played by Abigail Canton) Snow.
  • Mirka: (Actress unknown) Fog.
  • Cyan: (Played by Ivana Horvat).
  • Nimbella: (Played by Angela Radcliffe,) Rain/thunderstorms.
  • Helios: (Played by Rodney Charles) Morning mist.
  • Florta: (Actress unknown) Light breezes.
  • Gilda: (Played by Selina Giles) Sunny intervals.

There were five variations for the Norwin, Gilda, Brellina and Nimbella idents. The WeatherGens were commissioned from London design company Tutssels by Powergen, and they were produced by Lambie-Nairn. Their flamboyant costumes and make-up were put together by the talented Carolyn Corben and Harvey Bertram-Brown of the New Renaissance company, veteran designers of clothes, sets and pop videos. The WeatherGens were massively popular with viewers and gained a cult following online. As of 2011, two children's books have been published about the WeatherGens and a website exists detailing each character, the actors, the books and the making of the idents.

[edit] Current forecasters

Years Presenter/Forecaster Notes Reference
2008–present Alex Beresford Utilised with ITV West and ITV Westcountry. [2]
1989–present Martyn Davies Utilised with ITV Meridian.
1990–present Siân Lloyd
2004–present Becky Mantin

[edit] Former forecasters

[edit] Regional Weather

Person Franchise(s) Related notes
Amanda Houston ITV Anglia
Claire McGlasson
Kerrie Gosney ITV Border, ITV Tyne Tees, ITV Yorkshire Stand-in for ITV Granada; freelancer
Philippa Tomson [5][6] ITV Border, ITV Tyne Tees Freelancer
Lucy Kite [7] ITV Central
Emma Jesson Utilised with ITV Granada; freelancer
Jo Blythe [8] ITV Granada
Fred Talbot [8]
Manali Lukha ITV London Manager of the Met Office Media Team
Robin McCallum [9]
Clare Nasir Freelancer
Martyn Davies ITV Meridian ITV National Weather presenter
Simon Parkin [10]
Ruth Wignall ITV Wales
James Wright Freelancer
Alex Beresford [2][11] ITV West, Westcountry ITV National Weather presenter
Bob Crampton [2][11]
Jon Mitchell [12] ITV Yorkshire
Seán Batty STV
Jo Farrow Freelancer
Pamela Ballantine UTV Stand-in
David McGeagh
Frank Mitchell
Sophia Bird Channel Television
Andrew Davey
Victoria Hudson

[edit] References

[edit] External links

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