ITV Weather

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ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin.

[edit] National weather

[edit] Overview

The national bulletin launched on 13th February 1989, and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen (later renamed E.ON) being the sponsor from launch until the end of 2007,^[1] when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins. The two-year deal, rumoured to be worth £10 million, was negotiated by Carat Sponsorship and began on January 1, 2008, with esure/Sheilas' Wheels as the sponsors, alternating between the two brands every month.^[2] esure/Sheila's Wheels sponsorship does not, however, appear on UTV in Northern Ireland for ITV National Weather. GoCompare.com sponsorship is substituted there due to esure/Sheilas' Wheels insurance services being unavailable in Northern Ireland.

ITV National Weather bulletins have a duration of about one minute. They are shorter compared to the BBC weather bulletins, due to the fact ITV has to make room for advertisements.

[edit] Weathergens

From 1996 to 2001 when Powergen sponsored the weather, they used "weathergens" - human portrayals of the weather to show what it would be: Norwin:Storms Frice:Frost/Ice Shivra:Cold snap Aurora:Hot and humid Brellina:Heavy Rain/Flash Flooding Crystella:Snow Mirka:Fog/Mist Cyan:Turning Fresher Nimbella:Patchy rain Helios:Sun/Mist Florta:Light winds Glida: Warm and pleasant/Unsettled sun and showers There was controversy when a petition was started against Norwin, as many parents said that it scared many young children, but it was allowed to stay on. The weathergens have had over 100,000 views on YouTube.

[edit] Forecasters

Martyn Davies (1989–present, and appears on ITV Meridian)
Siân Lloyd (1990–present)
Becky Mantin (2004–present)

[edit] Relief Forecasters

[edit] Former forecasters

Richard Edgar (1992)
Laura Greene (mid 1990s)
John Hammond (1996-2003, now with BBC Weather)^[3]
Alex Hill (1989–1993, now working for the Met Office)
Robin McCallum (2002–2005, now with ITV London)
Angie Phillips (1993–1995, now with BBC Newsline)^[4]
Chrissie Reidy (2001–2005, now with ITV London)
Trish Williamson (1989–1990, later became current affairs producer for BBC English Regions. Died in 2007.)