ITV Weather

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ITV Weather
Type TV Weather Forecasts
Genre UK Weather
Founded 13 February 1989 (1989-02-13)
Founder(s) ITV Network
Headquarters London, England
Area served United Kingdom
Parent ITN, Met Office
Divisions ITV Regional Weather
Website itv.com/weather

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin.

Contents

ITV National Weather[edit]

Overview[edit]

The national bulletin launched on 13 February 1989, and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen (later renamed E.ON) being the sponsor from shortly after the launch until the end of 2007,[1] when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins (except in Northern Ireland, where it was sponsored by Gocompare.com from January 2008 until December 2009). Most recently (Jan-July 2010) Confused.com have been the weather sponsor (except in central and northern Scotland, where it was sponsored by Specsavers). During August 2010 the weather was shown without a sponsor for the first time since mid-1989. The weather forecast was later sponsored by Topps Tiles from autumn 2010 until December 2011, when The Co-operative Food took over. The ITV National Weather was without a sponsor between 1 January 2012 and 29 February. The following day, UK vitamin and health supplement supplier Seven Seas began sponsoring the forecasts on ITV and UTV in a 13-month sponsorship deal. On STV in Scotland, the sponsor is currently "National Tyres and Autocare".

ITV National Weather bulletins have a duration of about one minute. They are shorter compared to the BBC weather bulletins, due to the fact ITV has to make room for advertisements.

WeatherGens[edit]

From 10 November 1996 to 26 October 2001 when Powergen sponsored the weather, they used idents featuring the "WeatherGens" - human portrayals of the weather to show what it would be:

  • Norwin: (Actor unknown) Strong winds(+ Storm version).
  • Frice: (Played by Anton Blake) Frost.
  • Shivera: (Played by Jason Wong) Cold.
  • Aurora: (Played by Viva Seifert) Sun.
  • Brellina: (Played by Kate McGurgan) Rain (+ Storm version).
  • Crystella: (Played by Abigail Canton) Snow.
  • Mirka: (Actress unknown) Fog.
  • Cyan: (Played by Ivana Horvat) Cold sunshine.
  • Nimbella: (Played by Angela Radcliffe,) hail/thunderstorms (+ Storm version).
  • Helios: (Played by Rodney Charles) Morning mist.
  • Florta: (Actress unknown) Light breezes.
  • Gilda: (Played by Selina Giles) Sunshine and Clouds (+ Showers version).

The WeatherGens were commissioned from London design company Tutssels by Powergen, and they were produced by Lambie-Nairn. Their flamboyant costumes and make-up were put together by Carolyn Corben and Harvey Bertram-Brown of the New Renaissance company.

Despite controversy regarding reports from parents whose children had been frightened by some of the WeatherGens (especially Norwin), the WeatherGens were hugely popular.

Presenters[edit]

Years Presenter Notes Reference
2008–present Alex Beresford [2]
1990–present Siân Lloyd [3]
2004–present Becky Mantin [4]
2012–present Lucy Verasamy [5]

Former presenters[edit]

Years Presenter Notes Reference
2006–2008 Jo Blythe Now with ITV Central and ITV Granada
1989–2012 Martyn Davies Emigrated to Australia
1992 Richard Edgar Moved to BBC Weather
mid 1990s Laura Greene Now head of production for Sky Arts
1997–2003 John Hammond Now with BBC Weather [6]
1989–1995 Alex Hill Now working for the Met Office
2005–2005 Robin McCallum
2006–2008 Jon Mitchell Continues with ITV Yorkshire
1993–1995 Angie Phillips Now with BBC Newsline [7]
2001–2005 Chrissie Reidy Now with BBC South East
1989–1990 Trish Williamson Later became current affairs producer for BBC English Regions (died in 2007)

Regional Weather[edit]

^ indicates a presenter appears on multiple regions.

ITV plc regions[edit]

Anglia Central Channel TV Cymru Wales Granada London Meridian Tyne Tees / Border West Country Yorkshire
Amanda Houston Jo Blythe^ Sophia Bird Carl Edwards Jo Blythe^ Manali Lukha Luke Castiglione Kerrie Gosney^ Alex Beresford Kerrie Gosney^
David Hughes Kerrie Gosney^ N/A James Wright Kerrie Gosney^ Clare Nasir Philippa Drew Ross Hutchinson Bob Crampton Jon Mitchell
Alice Piper Emma Jesson^ N/A Emma Jesson^ Martin Stew Simon Parkin N/A Gillian Davies N/A
N/A Lucy Kite N/A N/A N/A Peter Griffin
N/A Kate Reeves

Non ITV plc regions[edit]

STV UTV
Seán Batty Lindsey Armstrong
Jo Farrow David McGeagh
Gail McGrane Frank Mitchell

References[edit]

  1. ^ "E.ON abandons 18-year ITV Weather sponsorship". BrandRepublic. 18 September 2007. Retrieved 18 September 2007. 
  2. ^ Alex Beresford Linked In
  3. ^ Whirlwind wedding for Sian Lloyd BBC News, 2 January 2008
  4. ^ 'Trapped in a prison of pain': TV weather girl Becky Mantin on how a surfing accident left her with life-changing injuries Becky Mantin, Daily Mail, 17 October 2010
  5. ^ Under a cloud: Daybreak weatherman changes his mind on new job The Mirror, 16 May 2012
  6. ^ John Hammond BBC Weather
  7. ^ Angie Phillips BBC Weather

External links[edit]