ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin.
ITV National Weather[edit]
Overview[edit]
The national bulletin launched on 13 February 1989, and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen (later renamed E.ON) being the sponsor from shortly after the launch until the end of 2007,[1] when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins (except in Northern Ireland, where it was sponsored by Gocompare.com from January 2008 until December 2009). Most recently (Jan-July 2010) Confused.com have been the weather sponsor (except in central and northern Scotland, where it was sponsored by Specsavers). During August 2010 the weather was shown without a sponsor for the first time since mid-1989. The weather forecast was later sponsored by Topps Tiles from autumn 2010 until December 2011, when The Co-operative Food took over. The ITV National Weather was without a sponsor between 1 January 2012 and 29 February. The following day, UK vitamin and health supplement supplier Seven Seas began sponsoring the forecasts on ITV and UTV in a 13-month sponsorship deal. On STV in Scotland, the sponsor is currently "National Tyres and Autocare".
ITV National Weather bulletins have a duration of about one minute. They are shorter compared to the BBC weather bulletins, due to the fact ITV has to make room for advertisements.
WeatherGens[edit]
From 10 November 1996 to 26 October 2001 when Powergen sponsored the weather, they used idents featuring the "WeatherGens" - human portrayals of the weather to show what it would be:
- Norwin: (Actor unknown) Strong winds(+ Storm version).
- Frice: (Played by Anton Blake) Frost.
- Shivera: (Played by Jason Wong) Cold.
- Aurora: (Played by Viva Seifert) Sun.
- Brellina: (Played by Kate McGurgan) Rain (+ Storm version).
- Crystella: (Played by Abigail Canton) Snow.
- Mirka: (Actress unknown) Fog.
- Cyan: (Played by Ivana Horvat) Cold sunshine.
- Nimbella: (Played by Angela Radcliffe,) hail/thunderstorms (+ Storm version).
- Helios: (Played by Rodney Charles) Morning mist.
- Florta: (Actress unknown) Light breezes.
- Gilda: (Played by Selina Giles) Sunshine and Clouds (+ Showers version).
The WeatherGens were commissioned from London design company Tutssels by Powergen, and they were produced by Lambie-Nairn. Their flamboyant costumes and make-up were put together by Carolyn Corben and Harvey Bertram-Brown of the New Renaissance company.
Despite controversy regarding reports from parents whose children had been frightened by some of the WeatherGens (especially Norwin), the WeatherGens were hugely popular.
Presenters[edit]
Former presenters[edit]
Regional Weather[edit]
^ indicates a presenter appears on multiple regions.
ITV plc regions[edit]
Non ITV plc regions[edit]
References[edit]
External links[edit]
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