IVOD
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iVOD, known variously as “interactive video on demand” [1] or “internet video-on-demand”,[2] is an emerging concept in the consumer electronics and cable television markets.
The specific definition of the iVOD term has varied to date, but the unifying point is that iVOD enhances, or serves as the next generation of, the video on demand (VOD) services that have been offered for many years by cable TV providers. In one example, iVOD is described as enhancing traditional VOD services by providing additional functionalities such as Fast Forward, Fast Rewind, and Pause.[3] In another, iVOD is described as a system that uses a consumer’s home broadband connection to deliver video content directly to televisions.[4]
In ActiveVideo Networks’ May 2010 announcement of its acquisition of TAG Networks, iVOD is listed as one of the solutions the combined entity will bring to market [5] Soon after in May 2010, ActiveVideo announced that its CloudTV platform, personalized navigation interface and intelligent navigation functionality can enable television viewers to browse, search and recommend content from any source in a proposed iVOD environment that encompasses linear television, VOD, interactive TV, Web video and user-generated content.[6]
At the NCTA Cable Show in May 2010, ActiveVideo demonstrated how its CloudTV platform can enable iVOD applications that would allow cable operators to enhance their video-on-demand (VOD) services. Such proposed services would provide subscribers with unified content across multiple platforms, a higher degree of personalization, improved recommendations to other content, and social networking functions. ActiveVideo’s demonstration proposes to bring linear television, VOD, interactive TV, Web video, casual games, advertising and user-generated content into one interface.[7]
ActiveVideo also announced a joint initiative with advanced advertising technology provider This Technology at The Cable Show that the companies said would enable cable operators and programmers to derive increased monetization and control over iVOD advertising. Under the initiative, ActiveVideo's CloudTV platform and This Technology's Metamore and Spotbuilder software will be paired to create an SCTE-130-compliant ad serving and delivery solution for operators and programmers that dynamically targets traditional, Web-based and interactive advertising in conjunction with viewers' VOD activity.[8]
[edit] References
- ^ The Video on Demand Dictionary and Business Index
- ^ "I Want My VOD: Internet Video-on-demand (white paper)". JayCollier.net. November 2005. http://www.jaycollier.net/papers/ivod-2005.html/.
- ^ "Interactive Video on Demand System". Nova Stars Communication Solutions. http://www.novastars.com/video-on-demand/index.html.
- ^ "Akimbo CEO Josh Goldman gains $15.5 million venture funding to expand iVOD consumer footprint by 'millions'". ZDnet.com. June 26, 2006. http://webcache.googleusercontent.com/search?q=cache:GP0o1yYO_EQJ:blogs.zdnet.com/micro-markets/%3Fp%3D167+iVOD+cable&cd=8&hl=en&ct=clnk&gl=us&client=safari.
- ^ "ActiveVideo Networks Acquires TAG Networks: Addresses High Demand for a Games Platform on the TV". PR Newswire. May 5, 2010. http://www.prnewswire.com/news-releases/activevideo-networks-acquires-tag-networks-addresses-high-demand-for-a-games-platform-on-the-tv-92857584.html.
- ^ "ActiveVideo Networks: Unified Content Access, Web-Style Navigation Can Drive Next Generation of Cable On-Demand Services". ActiveVideo Networks. May 11, 2010. http://www.activevideo.com/pr_story.php?id=113/.
- ^ "ActiveVideo Networks to Outline "iVOD" Concept at NCTA Cable Show". ITVT. May 11, 2010. http://www.itvt.com/story/6754/activevideo-networks-outline-ivod-concept-ncta-cable-show.
- ^ "ActiveVideo Networks, This Technology Team on Dynamic Advertising Solution for "iVOD"". ITVT. May 12, 2010. http://itvt.com/story/6764/activevideo-networks-technology-team-dynamic-advertising-solution-ivod.
