List of Coca-Cola slogans

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Wordmark of Coca-Cola

Since its inception in 1886, Coca-Cola has been notable for its advertising slogans.[1][2]

Slogans, 1886 - 2011 in the United States of America (usually including Canada and the United Kingdom)[1][edit]

  • 1886 - Drink Coca-Cola.
  • 1904 - Delicious and refreshing.
  • 1905 - Coca-Cola revives and sustains.
  • 1906 - The great national temperance beverage.
  • 1908 - Good til the last drop
  • 1917 - Three million a day.
  • 1922 - Thirst knows no season.
  • 1923 - Enjoy life.
  • 1924 - Refresh yourself.
  • 1925 - Six million a day.
  • 1926 - It had to be good to get where it is.
  • 1927 - Pure as Sunlight
  • 1927 - Around the corner from anywhere.
  • 1928 - Coca-Cola ... pure drink of natural flavors.
  • 1929 - The pause that refreshes.
  • 1932 - Ice-cold sunshine.
  • 1937 - America's favorite moment.
  • 1938 - The best friend thirst ever had.
  • 1938 - Thirst asks nothing more.
  • 1939 - Coca-Cola goes along.
  • 1939 - Coca-Cola has the taste thirst goes for.
  • 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
  • 1941 - Coca-Cola is Coke!
  • 1942 - The only thing like Coca-Cola is Coca-Cola itself.
  • 1944 - How about a Coke?
  • 1945 - Coke means Coca-Cola.
  • 1945 - Passport to refreshment.
  • 1947 - Coke knows no season.
  • 1948 - Where there's Coke there's hospitality.
  • 1949 - Coca-Cola ... along the highway to anywhere.
  • 1952 - What you want is a Coke.
  • 1954 - For people on the go.
  • 1956 - Coca-Cola ... makes good things taste better.
  • 1957 - The sign of good taste.
  • 1958 - The Cold, Crisp Taste of Coke.
  • 1959 - Be really refreshed.
  • 1961 - What a refreshing new feeling.
  • 1963 - Things go better with Coke.
  • 196? - Coke ... after Coke ... after Coke.
  • 1967 - Coke has the taste you never get tired of.
  • 1969 - It's the real thing.
  • 197? - I'd like to buy the world a Coke. (basis for the song "I'd Like to Teach the World to Sing (in Perfect Harmony)")
  • 1974 - Look for the real things.
  • 1976 - Coke adds life.
  • 1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
  • 1981 - Coke is it!
  • 1985 - America's Real Choice
  • 1986 - Red White & You (for Coca-Cola Classic)
  • 1986 - Catch the Wave (for New Coke)
  • 1989 - Can't Beat the Feeling. (also used in the UK)
  • 1991 - Can't Beat the Real Thing. (for Coca-Cola Classic)
  • 1993 - Always Coca-Cola.
  • 199? - Enjoy. (also used in the UK)
  • 1999 - IYDKYDG (acronym for "If you don't know, you don't go")[3]
  • 2001 - Life tastes good. (also used in the UK)
  • 2003 - Real. (also used in the UK)
  • 2005 - Make It Real. (also used in the UK)
  • 2006 - The Coke Side of Life (also used in the UK)
  • 2007 - Live on the Coke Side of Life (also used in the UK)
  • 2008 - love it light (also used in the UK)
  • 2009 - Open Happiness
  • 2010 - Twist the Cap to Refreshment
  • 2011 - Life Begins Here

Australia/New Zealand[edit]

  • "Be really refreshed" (1961)
  • "Things go better with Coke" (1964)
  • "It's the real thing" (1972)
  • "Coke adds life" (1977)
  • "Smile. Coke adds life" (1980)
  • "Coke is it!" (1982)
  • "You Can't Beat the Feeling" (1989)
  • "Always Coca-Cola" (1993)
  • "Enjoy" (2000)
  • "Life tastes good" (2001)
  • "Real" (2004)
  • "As it should be" (2005)[4]
  • "The Coke side of life" (2007)
  • "Live on the Coke side of life" (2008)
  • "Real taste. Uplifting refreshment" (2009)
  • "Open Happiness" (2010)
  • "Share A Coke" (2011)
  • "Real Taste. Uplifting Refreshment" (2013)

Spain[edit]

  • 1886: «Disfrute Coca-Cola».(Enjoy Coca-Cola)
  • 1929: «La pausa que refresca». (The Break That Refreshes)
  • 1959: «Coca-Cola refresca mejor». (Coca-Cola refreshes better)
  • 1963: «Todo va mejor con Coca-Cola». (Everything goes Better with Coke)
  • 1970: «El sabor de la vida» (Spain) (The Flavor of Life)
  • 1976: «Coca-Cola da más vida». (Coke Adds Life)
  • 1982: «Coca-Cola es así» (Spain) (Coke Is It)
  • 1987: «Sensación de vivir» (Spain) (You Can’t Beat the Feeling)
  • 1993: «Siempre Coca-Cola» (Always Coca-Cola)
  • 2000: «Vívela» (Spain and Mexico) (Live It)
  • 2001: «La vida sabe bien» (Spain) (Life Tastes Good)
  • 2003: «Coca-Cola, de verdad». (Coca-Cola, Truly)
  • 2006: «El lado Coca-Cola de la vida (Spain and Latin America) (The Coke Side of Life)
  • 2008: Desde 1886 repartiendo felicidad (Spain). (Spreading Happiness since 1886)
  • 2008: «El lado Coca-Cola de la vida» (Spain and Latin America) (The Coke Side of Life)
  • 2009: «Destapa la felicidad» (Spain) (Open Happiness)

Hungary[edit]

  • "Mindig Coca-Cola" ("Always Coca-Cola") (1993)
  • "Nyiss a Boldogsagra" ("Open Happiness") (2010)

India[edit]

  • "Always the Real Thing!"
  • "ठंडा मतलब Coca-Cola!" ("Cold means Coca-Cola!")[5]
  • "पीओ सर उठा के " ("Drink with pride")
  • "जो चाहो हो जाये, कोका-कोला enjoy!" ("Whatever you wish will come true, enjoy Coca-Cola!")
  • "Burrrrrrrrr" ("Refreshment")
  • "Open Happiness"

Indonesia / Malaysia[edit]

Coca-Cola[edit]

  • "Minumlah Coca-Cola" (1950) (Enjoy Coca-Cola)
  • "Coca-Cola Tentu!" (1983) (Coke is it!)
  • "Always Coca-Cola" (1993)
  • "Semangat Coca-Cola" (2000) (Coca-Cola Enjoy)
  • "Segarkan Harimu" (2002) (Refresh Your Day)
  • "Segarnya Mantap" (2004) (Feel Refreshed)
  • "Hidup ala Coca-Cola" (2006) (Live on The Coke Side of Life)
  • "Brrr... Hidup ala Coca-Cola" (early 2009) (Brrr... Live on The Coke Side of Life)
  • "Buka Coca-Cola, Buka Semangat Baru" (late 2009) (Open Coca-Cola, Open Happiness)
  • "Buka Semangat Baru" (2010) (Open Happiness)
  • "Segarkan Semangatmu" (2011) (Refresh Your Spirit)
  • "Buka Semangat" (2013) (Open Happiness)

Coca-Cola Zero no sugar[edit]

  • "Great Taste, Zero Sugar" (2008)

Italy[edit]

  • 1993 - Sempre Coca-Cola (Always Coca-Cola)
  • 1999 - Enjoy
  • 2001 - Life tastes good
  • 2006 - Taste the Coke side of life
  • 2007 - Make every drop count
  • 2008 - Vivi il lato Coca Cola della vita (Welcome to the Coca-Cola side of life)
  • 2009 - Stappa la felicità (Open Happiness)
  • 2009 - Vivi la musica e accendi l'estate (Experience music and light up the summer)
  • 2010 - Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
  • 2011 - Open Happiness
  • 2013 - stappa la felicità (Open Happiness)

Japan[edit]

  • 1962 - スカッとさわやかコカ・コーラ (Sparkling and refreshing Coca-Cola)
  • 1976 - Come on in. (Drink) Coke.
  • 1980 - Yes Coke Yes
  • 1985 - Coke is it.
  • 1987 - I feel Coke.
  • 1991 - さわやかになるひととき。 (Make a refreshing moment.)
  • 1993 - Always Coca-Cola
  • 2000 - Enjoy
  • 2001 - No Reason
  • 2004 - Special Magic
  • 2007 - The Coke Side of Life
  • 2010 - Open Happiness
  • 2012 - Refreshing & Uplifting

Pakistan[edit]

  • "Dill Hai To Mango Aur" ("if you have a heart ask for more")
  • "Khulein Khushian" ("Open Happiness")
  • "Kha Le Pee Le Jee Le" ("eat drink live")
  • "Aao mil kar khayen" ("Eat together")

Philippines[edit]

  • 1912 - Drink Coca Cola
  • 1923 - Enjoy Life
  • 1954 - Ice Cold Coca Cola
  • 1977 - Coke Adds Life
  • 1983 - Coke Is It!
  • 1989 - Can't Beat The Feeling
  • 1991 - Coca Cola Is It!
  • 1993 - Always Coca-Cola
  • 2004 - Coke Ko To!
  • 2005 - Kasama Ka Coke!
  • 2008 - Buhay Coke Buksan Mo!
  • 2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw!
  • 2010 - Open Happiness
  • 2011 - Coke Mismo!
  • 2012 - 100 Taon Na Saya Sa Coke!
  • 2013 - Sino Ang Napasaya Mo Today?
  • 2014 - Tara Mag Coke Break Na
  • 2014 - Share A Coke Sa Saya

Poland[edit]

  • 1971 - "Coca-Cola orzeźwia". ("Coca-Cola refreshes")
  • 1982 - "Coca-Cola to jest to!" - Agnieszka Osiecka (literary: "Coca-Cola - this is it!")[6]
  • 1993 - "Zawsze Coca-Cola" ("Always Coca-Cola")
  • 2000 - "Coca-Cola: co za radość" ("Coca-Cola: such a joy") - created by professor Jerzy Bralczyk, authority in linguistics.[7]
  • 2007 - "Witaj po radosnej stronie życia" ("Welcome to the Coke side of life")
  • 2011 - "Otwórz Szczęście" ("Open Happiness")

Russia[edit]

  • "Всегда Coca-Cola" (1993, "Always Coca-Cola")
  • "Coca-Cola идет в дом!" (2010, "Coca-Cola is going to the house!")
  • "Открой Счастье" (2011, "Open Happiness")

Czech Republic[edit]

Coca-Cola[edit]

  • 1990 - Coca-Cola je to pravé! ("The Real Thing!")
  • 1994 - Vždy Coca-Cola ("Always Coca-Cola")
  • 1997 - Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
  • 1998 - Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
  • 2000 - 2002 Vychutnejte si! ("Enjoy!")
  • 2002 - Chuť, kterou miluje celý svět ("A taste the whole world loves")
  • 2003 - Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
  • 2004 - Vždy osvěží ("Always Refreshes")
  • 2006 - Ber život s radostí ("Enjoy life with happiness")
  • 2009 - Radost otevřít ("Open Happiness")

Coca-Cola Cherry[edit]

  • 1996 - Žig jinak! ("Live differently!")

Coca-Cola Light[edit]

  • 1995 - Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!")
  • 1998 - Už pro ten pocit ("Just for the feeling")
  • 2006 - Neodolatelná chuť ("Irresistible taste")

Coca-Cola Zero[edit]

  • 200x - Pravá chuť. Zero cukr. ("Real taste. Zero sugar")
  • 2012 - Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?")

Christmas[edit]

  • 1996 - Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
  • 1997 - To pravé Vánoční osvěžení! ("The real Christmas refreshment")
  • 2001 - Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
  • 2003 - To pravé Vánoční osvěžení ("The real Christmas refreshment")
  • 2007 - Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
  • 2008 - Vánoce s chutí ("Christmas with taste")

Special[edit]

  • 1994 - Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
  • 1996 - Celosvětový Olympijský partner ("World partner of the Olympics")
  • 1997 - Překvapení pod každým víčkem "(Surprise under every cap")
  • 1999 - Osvěž se a vyhraj! ("Refresh yourself and win!")
  • 2002 - 2003 Osvěž se na Ex! ("Refresh yourself in one shot")

References[edit]

External links[edit]