List of Coca-Cola slogans

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Wordmark of Coca-Cola

Since its inception in 1886, Coca-Cola has been notable for its advertising slogans.[1][2]

Slogans, 1886 - 2011 in the United States of America (usually including Canada and the United Kingdom)[1][edit]

  • 1886 - Drink Coca-Cola.
  • 1904 - Delicious and refreshing.
  • 1905 - Coca-Cola revives and sustains.
  • 1906 - The great national temperance beverage.
  • 1908 - Good til the last drop
  • 1917 - Three million a day.
  • 1922 - Thirst knows no season.
  • 1923 - Enjoy life.
  • 1924 - Refresh yourself.
  • 1925 - Six million a day.
  • 1926 - It had to be good to get where it is.
  • 1927 - Pure as Sunlight
  • 1927 - Around the corner from anywhere.
  • 1928 - Coca-Cola ... pure drink of natural flavors.
  • 1929 - The pause that refreshes.
  • 1932 - Ice-cold sunshine.
  • 1937 - America's favorite moment.
  • 1938 - The best friend thirst ever had.
  • 1938 - Thirst asks nothing more.
  • 1939 - Coca-Cola goes along.
  • 1939 - Coca-Cola has the taste thirst goes for.
  • 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
  • 1941 - Coca-Cola is Coke!
  • 1942 - The only thing like Coca-Cola is Coca-Cola itself.
  • 1944 - How about a Coke?
  • 1945 - Coke means Coca-Cola.
  • 1945 - Passport to refreshment.
  • 1947 - Coke knows no season.
  • 1948 - Where there's Coke there's hospitality.
  • 1949 - Coca-Cola ... along the highway to anywhere.
  • 1952 - What you want is a Coke.
  • 1954 - For people on the go.
  • 1956 - Coca-Cola ... makes good things taste better.
  • 1957 - The sign of good taste.
  • 1958 - The Cold, Crisp Taste of Coke.
  • 1959 - Be really refreshed.
  • 1961 - What a refreshing new feeling.
  • 1963 - Things go better with Coke.
  • 196? - Coke ... after Coke ... after Coke.
  • 1967 - Coke has the taste you never get tired of.
  • 1969 - It's the real thing.
  • 197? - I'd like to buy the world a Coke. (basis for the song "I'd Like to Teach the World to Sing (in Perfect Harmony)")
  • 1974 - Look for the real things.
  • 1976 - Coke adds life.
  • 1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
  • 1981 - Coke is it!
  • 1985 - America's Real Choice
  • 1986 - Red White & You (for Coca-Cola Classic)
  • 1986 - Catch the Wave (for New Coke)
  • 1989 - Can't Beat the Feeling. (also used in the UK)
  • 1991 - Can't Beat the Real Thing. (for Coca-Cola Classic)
  • 1993 - Always Coca-Cola.
  • 199? - Enjoy. (also used in the UK)
  • 1999 - IYDKYDG (acronym for "If you don't know, you don't go")[3]
  • 2001 - Life tastes good. (also used in the UK)
  • 2003 - Real. (also used in the UK)
  • 2005 - Make It Real. (also used in the UK)
  • 2006 - The Coke Side of Life (also used in the UK)
  • 2007 - Live on the Coke Side of Life (also used in the UK)
  • 2008 - love it light (also used in the UK)
  • 2009 - Open Happiness
  • 2010 - Twist the Cap to Refreshment
  • 2011 - Life Begins Here

Australia/New Zealand[edit]

  • "Be really refreshed" (1961)
  • "Things go better with Coke" (1964)
  • "It's the real thing" (1972)
  • "Coke adds life" (1977)
  • "Smile. Coke adds life" (1980)
  • "Coke is it!" (1982)
  • "You Can't Beat the Feeling" (1989)
  • "Always Coca-Cola" (1993)
  • "Enjoy" (2000)
  • "Life tastes good" (2001)
  • "Real" (2004)
  • "As it should be" (2005)[4]
  • "The Coke side of life" (2007)
  • "Live on the Coke side of life" (2008)
  • "Real taste. Uplifting refreshment" (2009)
  • "Open Happiness" (2010)
  • "Share A Coke" (2011)
  • "Real Taste. Uplifting Refreshment" (2013)

Spain[edit]

  • 1886: «Disfrute Coca-Cola».(Enjoy Coca-Cola)
  • 1929: «La pausa que refresca». (The Break That Refreshes)
  • 1959: «Coca-Cola refresca mejor». (Coca-Cola refreshes better)
  • 1963: «Todo va mejor con Coca-Cola». (Everything goes Better with Coke)
  • 1970: «El sabor de la vida» (Spain) (The Flavor of Life)
  • 1976: «Coca-Cola da más vida». (Coke Adds Life)
  • 1982: «Coca-Cola es así» (Spain) (Coke Is It)
  • 1987: «Sensación de vivir» (Spain) (You Can’t Beat the Feeling)
  • 1993: «Siempre Coca-Cola» (Always Coca-Cola)
  • 2000: «Vívela» (Spain and Mexico) (Live It)
  • 2001: «La vida sabe bien» (Spain) (Life Tastes Good)
  • 2003: «Coca-Cola, de verdad». (Coca-Cola, Truly)
  • 2006: «El lado Coca-Cola de la vida (Spain and Latin America) (The Coke Side of Life)
  • 2008: Desde 1886 repartiendo felicidad (Spain). (Spreading Happiness since 1886)
  • 2008: «El lado Coca-Cola de la vida» (Spain and Latin America) (The Coke Side of Life)
  • 2009: «Destapa la felicidad» (Spain) (Open Happiness)

Hungary[edit]

  • "Mindig Coca-Cola" ("Always Coca-Cola") (1993)
  • "Nyiss a Boldogsagra" ("Open Happiness") (2010)

India[edit]

  • "Always the Real Thing!"
  • "ठंडा मतलब Coca-Cola!" ("Cold means Coca-Cola!")[5]
  • "पीओ सर उठा के " ("Drink with pride")
  • "जो चाहो हो जाये, कोका-कोला enjoy!" ("Whatever you wish will come true, enjoy Coca-Cola!")
  • "Burrrrrrrrr" ("Refreshment")
  • "Open Happiness"

Indonesia / Malaysia[edit]

Coca-Cola[edit]

  • "Minumlah Coca-Cola" (1950) (Enjoy Coca-Cola)
  • "Coca-Cola Tentu!" (1983) (Coke is it!)
  • "Always Coca-Cola" (1993)
  • "Semangat Coca-Cola" (2000) (Coca-Cola Enjoy)
  • "Segarkan Harimu" (2002) (Refresh Your Day)
  • "Segarnya Mantap" (2004) (Feel Refreshed)
  • "Hidup ala Coca-Cola" (2006) (Live on The Coke Side of Life)
  • "Brrr... Hidup ala Coca-Cola" (early 2009) (Brrr... Live on The Coke Side of Life)
  • "Buka Coca-Cola, Buka Semangat Baru" (late 2009) (Open Coca-Cola, Open Happiness)
  • "Buka Semangat Baru" (2010) (Open Happiness)
  • "Segarkan Semangatmu" (2011) (Refresh Your Spirit)
  • "Buka Semangat" (2013) (Open Happiness)

Coca-Cola Zero no sugar[edit]

  • "Great Taste, Zero Sugar" (2008)

Italy[edit]

  • 1993 - Sempre Coca-Cola (Always Coca-Cola)
  • 1999 - Enjoy
  • 2001 - Life tastes good
  • 2006 - Taste the Coke side of life
  • 2007 - Make every drop count
  • 2008 - Vivi il lato Coca Cola della vita (Welcome to the Coca-Cola side of life)
  • 2009 - Stappa la felicità (Open Happiness)
  • 2009 - Vivi la musica e accendi l'estate (Experience music and light up the summer)
  • 2010 - Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
  • 2011 - Open Happiness
  • 2013 - stappa la felicità (Open Happiness)

Japan[edit]

  • 1962 - スカッとさわやかコカ・コーラ (Sparkling and refreshing Coca-Cola)
  • 1976 - Come on in. (Drink) Coke.
  • 1980 - Yes Coke Yes
  • 1985 - Coke is it.
  • 1987 - I feel Coke.
  • 1991 - さわやかになるひととき。 (Make a refreshing moment.)
  • 1993 - Always Coca-Cola
  • 2000 - Enjoy
  • 2001 - No Reason
  • 2004 - Special Magic
  • 2007 - The Coke Side of Life
  • 2010 - Open Happiness
  • 2012 - Refreshing & Uplifting

Pakistan[edit]

  • "Dill Hai To Mango Aur" ("if you have a heart ask for more")
  • "Khulein Khushian" ("Open Happiness")
  • "Kha Le Pee Le Jee Le" ("eat drink live")
  • "Aao mil kar khayen" ("Eat together")

Philippines[edit]

  • 1912 - Drink Coca Cola
  • 1923 - Enjoy Life
  • 1954 - Ice Cold Coca Cola
  • 1977 - Coke Adds Life
  • 1983 - Coke Is It!
  • 1989 - Can't Beat The Feeling
  • 1991 - Coca Cola Is It!
  • 1993 - Always Coca-Cola
  • 2004 - Coke Ko To!
  • 2005 - Kasama Ka Coke!
  • 2008 - Buhay Coke Buksan Mo!
  • 2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw!
  • 2010 - Open Happiness
  • 2011 - Coke Mismo!
  • 2012 - 100 Taon Na Saya Sa Coke!
  • 2013 - Sino Ang Napasaya Mo Today?
  • 2014 - Tara Mag Coke Break Na
  • 2014 - Share A Coke Sa Saya

Poland[edit]

  • 1971 - "Coca-Cola orzeźwia". ("Coca-Cola refreshes")
  • 1982 - "Coca-Cola to jest to!" - Agnieszka Osiecka (literary: "Coca-Cola - this is it!")[6]
  • 1993 - "Zawsze Coca-Cola" ("Always Coca-Cola")
  • 2000 - "Coca-Cola: co za radość" ("Coca-Cola: such a joy") - created by professor Jerzy Bralczyk, authority in linguistics.[7]
  • 2007 - "Witaj po radosnej stronie życia" ("Welcome to the Coke side of life")
  • 2011 - "Otwórz Szczęście" ("Open Happiness")

Russia[edit]

  • "Всегда Coca-Cola" (1993, "Always Coca-Cola")
  • "Coca-Cola идет в дом!" (2010, "Coca-Cola is going to the house!")
  • "Открой Счастье" (2011, "Open Happiness")

Czech Republic[edit]

Coca-Cola[edit]

  • 1990 - Coca-Cola je to pravé! ("The Real Thing!")
  • 1994 - Vždy Coca-Cola ("Always Coca-Cola")
  • 1997 - Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
  • 1998 - Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
  • 2000 - 2002 Vychutnejte si! ("Enjoy!")
  • 2002 - Chuť, kterou miluje celý svět ("A taste the whole world loves")
  • 2003 - Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
  • 2004 - Vždy osvěží ("Always Refreshes")
  • 2006 - Ber život s radostí ("Enjoy life with happiness")
  • 2009 - Radost otevřít ("Open Happiness")

Coca-Cola Cherry[edit]

  • 1996 - Žig jinak! ("Live differently!")

Coca-Cola Light[edit]

  • 1995 - Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!")
  • 1998 - Už pro ten pocit ("Just for the feeling")
  • 2006 - Neodolatelná chuť ("Irresistible taste")

Coca-Cola Zero[edit]

  • 200x - Pravá chuť. Zero cukr. ("Real taste. Zero sugar")
  • 2012 - Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?")

Christmas[edit]

  • 1996 - Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
  • 1997 - To pravé Vánoční osvěžení! ("The real Christmas refreshment")
  • 2001 - Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
  • 2003 - To pravé Vánoční osvěžení ("The real Christmas refreshment")
  • 2007 - Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
  • 2008 - Vánoce s chutí ("Christmas with taste")

The Netherlands[edit]

  • 1951 - Een momentje voor jezelf
  • 1973 - Goddomme, lekker, cola!
  • 1981 - Oeps een boertje, Cola!
  • 1983 - Koolaa!
  • 1984 - Wat je ook doet, waar je ook bent, wat je ook gegeten hebt, met wie je ook bent, hoeveel je ook weegt, wie je beste vrienden ook zijn, hoe je moeder ook heet when you think of refreshment, think of ice cold Coca-Cola.
  • 1986 - Geen glaasje te veel!
  • 1988 - Als je even niets te doen hebt, Cola!
  • 1989 - Omdat het leven te kort is
  • 1991 - Cola, net dat opkikkertje dat je nodig hebt
  • 1993 - Carpe diem, Carpe Cola
  • 1996 - Je weet toch zelf man
  • 2001 - Zelfs als het even tegen zit, Cola!
  • 2003 - Levenselixer in een flesje
  • 2005 - Dat is die ssshhiiitt
  • 2006 - Fris, maar dan lekker
  • 2007 - Zorg voor jezelf zoals voor een ander, zorg voor cola
  • 2009 - Once, twice, three times a Cola.
  • 2011- Omdat alleen ranja ook maar zo saai is
  • 2013 - Cola, te koud om hot te zijn
  • 2014 - Open Happiness

Special[edit]

  • 1994 - Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
  • 1996 - Celosvětový Olympijský partner ("World partner of the Olympics")
  • 1997 - Překvapení pod každým víčkem "(Surprise under every cap")
  • 1999 - Osvěž se a vyhraj! ("Refresh yourself and win!")
  • 2002 - 2003 Osvěž se na Ex! ("Refresh yourself in one shot")

References[edit]

External links[edit]