I Can't Believe It's Yogurt!
|Headquarters||Markham, Ontario, Canada|
I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products.
I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas. Later, I Can't Believe It's Yogurt was owned under parent company Brice Foods. In the mid-eighties, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name to "The Country's Best Yogurt!".
|This food and/or confectionery corporation or company-related article is a stub. You can help Wikipedia by expanding it.|