I Like It Like That (Pete Rodriguez song)

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"I Like It Like That"
Original version by Pete Rodriguez
Song by Pete Rodriguez from the album I Like It Like That (A Mi Me Gusta Asi)
Released 1967
Recorded 1967
Genre Boogaloo
Length 4:26
Label Alegre
Writer Tony Pabon, Manny Rodriguez
Producer Pancho Cristal
I Like It Like That (A Mi Me Gusta Asi) track listing
"I Like It Like That"
"El Hueso"

"I Like It Like That" is a song written by Tony Pabon and Manny Rodriguez. It was initially a hit for boogaloo musician Pete Rodriguez in 1967, and was one of the most influential boogaloo songs of the era.[1][2] Rodriguez released an album in 1967 with the same title.


Tony Pabon and Manny Rodriguez originally wrote "I Like It Like That" in 1967. The recording was Engineered by Fred Weinberg (http://en.wikipedia.org/wiki/Fred_Weinberg) at National Recording Studios in New York City, and Produced by Roulette records producer Pancho Cristal ( Real name -Morrie Pelsman ) For Roulette Records. Part of the recording used many of the musician's kids chanting "Ahh Bibi!" which seemed to add to the excitement of the song. At the request of Pancho Cristal, Weinberg delivered a copy to Roulette Records' owner, Morris Levy (http://en.wikipedia.org/wiki/Morris_Levy) According to Weinberg, "Levy wanted the kids that were singing on the song removed as they sounded out of tune" , however, by that time a copy of the song was also delivered to a Disk Jockey named " Symphony Sid "(http://en.wikipedia.org/wiki/Symphony_Sid) at WEVD a New York Radio Station.Symphony Sid's Show had a huge diverse audience .The record had hit the airwaves at WEVD and requests by listeners poured in. At the suggestion of Weinberg, Morris Levy left the kids singing in the recording, which was a huge crossover hit reaching number 25 on the Billboard Hot 100 Charts.(http://en.wikipedia.org/wiki/Billboard_Hot_100)

The Blackout All-Stars version[edit]

"I Like It"
Single by The Blackout All-Stars
from the album I Like It Like That, Volume I
Released October, 1994
Format 12", CD single, cassette single
Recorded 1994
Genre Latin, pop
Length 3:49 (Album version)
Label Columbia
Writer(s) Tony Pabon, Manny Rodriguez
Producer(s) Sergio George

The song was famously covered by Latin supergroup The Blackout All-Stars, under the title "I Like It", from volume 1 of the soundtrack to the 1994 film I Like It Like That.

The song was the group's only recording, as well as their only release to chart, peaking at #25 on the Billboard Hot 100 chart in the United States.[3]


The Blackout All-Stars was a one-off musical supergroup, consisting of various Latin music artists: Ray Barretto, Sheila E., Tito Puente, Tito Nieves, Paquito D'Rivera, Dave Valentin and Grover Washington, Jr. The group was originally formed in 1994 to record the song "I Like It", the title song for the film I Like It Like That. Lead vocals were done by Nieves, while the rest of the group provided instrumentals or background vocals to the song. The song was later placed in volume 1 of the soundtrack to the film, and released as a single to promote the soundtrack. 12" and CD maxi singles were released, but the song failed to gain any popularity.

Resurgence in popularity[edit]

In 1996, roughly two years after the song's original release, Burger King used the song in a commercial promoting their "Have it your way" slogan. Following its inclusion in these commercials, a remixed version of the song started to pick up radio airplay.[4] The song then started to climb the U.S. Billboard charts, peaking at #25 on the Billboard Hot 100 chart. The song's accompanying music video started to gain rotation on music video networks such as MTV and VH1. CD singles were also released. In 1997, Tito Nieves, the lead singer of the song, re-recorded the song on his album, I Like It Like That.

Aftermath of the group[edit]

The Blackout All-Stars remained one-off, despite the song's renewed popularity. Grover Washington, Jr. died on December 17, 1999 of a heart attack. Tito Puente died of heart failure on May 31, 2000, as did Ray Barretto on February 17, 2006.

Critical reception[edit]

Jeremy Helligar of Entertainment Weekly gave the song a B, saying it was a "swinging number" and that "only a hopeless couch potato could possibly not like it."[5]

Formats and track listings[edit]


Chart (1996-1997)[6] Peak
U.S. Billboard Hot 100 25
U.S. Billboard Hot Dance Club Play 19
U.S. Billboard Hot Dance Music/Maxi-Singles Sales 45
U.S. Billboard Rhythmic Top 40 15
U.S. Billboard Top 40 Mainstream 25

Year-end charts[edit]

Chart (1997) Position
US Billboard Hot 100[7] 97


  1. ^ Album Review, Allmusic
  2. ^ Juan Flores, liner notes, I Like It Like That (A Mi Me Gusta Asi). CD Reissue, Fania Records, 2006.
  3. ^ Whitburn, Joel (2004). The Billboard Book of Top 40 Hits (Eighth ed.). Billboard Books. ISBN 0-8230-7499-4. 
  4. ^ http://www.discogs.com/Blackout-Allstars-I-Like-It/release/1042264
  5. ^ I Like It | Music Review | Entertainment Weekly
  6. ^ Allmusic ((( The Blackout Allstars > Charts & Awards > Billboard Singles )))
  7. ^ "Billboard Top 100 - 1997". Retrieved 2010-08-28.